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The Connected Yoga Teacher Podcast

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Now displaying: 2020
Sep 21, 2020

The Connected Yoga Teacher Podcast

186: How to Get Booked as a Podcast Guest [Part 2] with Kelly Glover

 

Description:

Getting booked as a podcast guest is something that can be part of your marketing strategy and growing your business. But pitching to be on a podcast is not as simple as sending an email and hoping for the best. Industry expert Kelly Glover has loads of tips to share from her experience in this area.

 

Kelly Glover is the CEO of The Talent Squad, a podcast booking and publicity agency. With almost two decades working in media under her belt, Kelly helps her clients get from pitched to published to get more clients and build their brand through podcasting. She works with clients in-person in Newcastle, Sydney, Los Angeles, & New York, and does both 1:1 personal brand strategy as well as podcast pitching, and business model coaching.

 

Pitching to be on a podcast starts with understanding why you should even be trying to get on podcasts. Kelly explains how niching down and having a specific area of expertise can help find podcasts that would be a good fit, and how to decline being a guest on a podcast that doesn’t align with your brand while maintaining a positive relationship with the host. She shares more about how to find the shows your target audience is listening to, and how to write an effective pitch.

 

If you’ve been thinking about showcasing your expertise by being a guest on some podcasts or wondering how to get featured on your favorite podcasts, give this episode a listen.

 

Key Takeaways:

[7:04] Shannon introduces her guest for this episode - Kelly Glover.

[8:35] What does Kelly do and how did she get started in this industry?

[10:34] Why should you even go on a podcast?

[15:23] What's the next step once you've decided you want to be a guest on a podcast?

[16:41] It's best to niche down and speak only on topics you know really well. Kelly shares how you can figure out what those topics should be.

[20:53] When looking for a show to pitch, you need to find a topic that has not already been covered on the podcast.

[23:09] Shannon shares her experience about the pitches she has received - what works and what doesn't.

[26:27] How can we vet the podcasts we're pitching to?

[31:01] It is important to know the audience of the podcast as well, and it's okay to reject some offers to be a guest on a podcast! Kelly explains how you can turn down offers while maintaining that relationship.

[32:57] When should you be doing your own pitches or hire an agency?

[35:38] What are Kelly's thoughts on including a lead magnet when you're a guest on a podcast?

[39:20] What are some other tips Kelly has about pitching podcasts?

[42:27] How much time does Kelly spend listening to podcasts and which are her favorite ones?

[44:16] What are some of Shannon's top podcasts?

[47:22] Get in touch with Kelly via her website for some resources or to work with her.

[48:18] Shannon shares her key takeaways from this interview.

 

Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

 

"Being on a podcast is awareness. It also gives you expert status." - Kelly

 

"It's about knowing the audience, and what value you're delivering that audience, because podcasts are a way for you to teach the audience." - Kelly

 

"You don't ever want anyone to feel like they fell for something. You want them to be rewarded." - Kelly

 

"When you, as a yoga teacher, are looking for a show to pitch, you're also competing against the back catalog." - Kelly

 

"What benefit are you giving my audience, and what will they learn by the end of the episode that they didn't know in the beginning, and why are you the person to teach my audience that?" - Kelly

Sep 14, 2020

The Connected Yoga Teacher Podcast

185: How to Get Booked as a Podcast Guest [Part 1] with Shannon Crow

 

Description:

Being a guest on a podcast is a great way to showcase your offering or expertise, while connecting with more of your ideal client. But with podcasters getting hundreds (or thousands) of pitches, how can you stand out from the crowd and get booked as a podcast guest? Seasoned podcasters Amanda Kingsmith, Mado Hesselink, and Amanda McKinney join Shannon to share their tips and insights to get yourself on some podcasts.

 

Amanda Kingsmith is the host of MBOm: Mastering the Business of Yoga, World Wanderers and Matcha Mornings. Mado Hesselink hosts Yoga Teacher Resource Podcast, and Amanda McKinney who hosts Marketing Yoga with Confidence. Together with Shannon, these ladies have a wealth of experience to help you navigate getting booked on a podcast.

 

They share their best suggestions to take your podcast pitch to the next level, what topics you should be talking about, and even which podcasts you should be reaching out to. Tune in to find out more about how to be a great guest on the podcast after you get booked, how to promote the episode when it goes live, and more.

 

If you have ever wanted to be on a podcast but didn’t know how or where to start, this episode is for you.

 

Key Takeaways:

[1:51] When did you start listening to podcasts? Shannon shares how she got into podcasting, and some of the benefits she has seen from it

[3:01] Amanda McKinney explains why one of the bonuses of being on podcasts is connecting with the podcast host.

[4:45] Shannon has a gift for you!

[8:12] Want a shout-out on the podcast? Leave Shannon a review!

[9:47] Think about the podcasts you love listening to, and what draws you to them. The first step to pitching a podcast is listening to them to make sure you have something to offer the listeners and that it's a good fit for you.

[10:25] Mado has some tips on where to start with your search for a suitable podcast.

[11:12] Once you find some podcasts, make a list of these podcasts.

[11:57] What topic will you be speaking about as a guest?

[16:05] What are some ideas to stand out when making a pitch to be a podcast guest?

[18:09] You can easily pitch to be on a podcast on your own! Amanda Kingsmith has some tips.

[19:59] How should you prepare for the interview on a podcast?

[22:07] Avoid being a boring guest - Amanda Kingsmith shares how.

[24:07] Marketing the episode will serve your business and the podcast host! How can you market and share your episode?

[28:36] Mado gives us a summary of how to get booked as a podcast guest.

[29:41] Shannon shares some final thoughts on getting on a podcast.

 

Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:



"A huge benefit of being on a podcast is the connection to the host and to other people." - Amanda McKinney

 

"There are three sides to this connection - the host, the guest and most important, the listeners." - Shannon Crow

 

"You don't need to hire a booking company. As Amanda Kingsmith said, she prefers a personal pitch. Often, I do as well, and I know it's the same for many podcasters." - Shannon Crow

 

"With your space, it is really essential that you're in a quiet place with good WiFi." - Amanda Kingsmith



Sep 7, 2020

The Connected Yoga Teacher Podcast

184: Is Yoga Cultural Appropriation with Shailla Vaidya

 

Description:

It is common knowledge that yoga originated from India, and has been practiced in India and South Asia for millennia. It is only recently that yoga has gained popularity in the Western world. Over time, people within the yoga space have adapted it to cater to different needs and trends, and today, there are many different forms of yoga that exist which can be very removed from the original practice of yoga as it was intended. This leads to the complex question - Is yoga cultural appropriation?

 

Dr. Shailla Vaidya joins Shannon as someone who is of South Asian descent and was raised in the yoga tradition to share her perspectives. Dr. Shailla Vaidya is a Physician and Yoga Therapist, who practices Mind-Body Medicine in Toronto, Ontario. Shailla teaches medically-informed therapeutic yoga to yoga therapists internationally, and offers a variety of programs that combine the science of Western Medicine with the Eastern Mind-Body practice of Yoga.

 

In this eye-opening and straight-from-the-heart conversation, Shailla really opens up about her own personal experiences of what it was like to grow up in the culture of yoga and then to step into a Westen yoga class. She also talks about what we can do to honor the tradition of yoga and share it in a way that is respectful of its heritage and history, and the culture it comes from, while acknowledging the challenges that come with it

 

Being respectful, culturally sensitive and appropriate is something we all constantly need to learn and work on. This interview is a great starting point to think about some of the issues around yoga and cultural appropriation. 

 

Key Takeaways:

[7:16] Shannon introduces her guest for this episode - Dr. Shailla Vaidya.

[8:32] Shannon and Shailla share some context about the situation at the time of recording.

[11:51] Shailla shares a bit about her background.

[18:59] How does Shailla combine yoga and medicine?

[24:55] Where did Shailla's journey begin with the understanding of cultural appropriation with regard to yoga?

[29:38] Shailla shares the experience of when she really felt the pain of cultural appropriation in yoga.

[34:02] Colonization is a part of India's history, and there is trauma carried by people of this heritage and culture, as a result of that.

[36:55] Shailla defines cultural appropriation.

[38:38] Shannon and Shailla discuss why she felt like an imposter in a yoga class and at yoga conferences.

[41:55] What does Shailla wish yoga teachers knew? Shailla shares some of the practices that exist in the Western yoga community that are inappropriate.

[48:45] Un-learning things we have always done can be difficult, but it is something that we need to do. Shannon shares her experience of trying to un-learn saying 'namaste' at the end of a yoga class. We need to always be questioning and learning.

[52:49] It is also important to recognize when we're profiting off somebody or someone's culture.

[56:07] Shannon and Shailla discuss some ideas on how we can be a part of the solution.

[1:01:02] Who should we be seeking to learn from?

[1:07:25] How can we respect and honor the traditions of yoga as we bring it into our lives?

[1:12:13] Shailla shares some of her struggles around how people practice yoga in Western cultures.

[1:18:24] All of us need to do the work as we learn what's okay and what's not okay.

[1:20:22] What are some questions coming up for you after listening to this interview?

 

Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

 

"It is such an important turning point that we really have to stop and ask ourselves, 'What is the way forward"." - Dr. Shailla

 

"I've been doing yoga my whole life, it's not something I learned to do or came across - it's something that's a part of my culture." - Dr. Shailla

 

"How is it okay that you can use these symbols, when I was repeatedly bullied and shamed and put down for my culture? How is it okay that you can do this as a white person, and make money off of it?" - Dr. Shailla

 

"I was happy that other people are enjoying other cultures, that they're appreciating other cultures, and yet, I'm still struggling with 'Is this appropriation?', or why am I feeling this pain?" - Dr. Shailla

 

"You have to understand the history and the culture of India, because you're teaching something that is based in and from Indian culture, and you have to understand what was done to these people." - Dr. Shailla

 

"If we're really open, and if we really want to appreciate another culture, it actually means starting to get comfortable with that other culture." - Dr. Shailla

 

Aug 31, 2020

The Connected Yoga Teacher Podcast

183: How to Plan a Productive Week with Shawn Radcliffe

 

Description:

As a yoga business owner, there are so many things to do that we may feel overwhelmed by our to-do lists, and left wondering how to get everything done and where to start. That’s where productivity comes in, and no matter where you are in your yoga teacher journey, we could all use some tips around improving our productivity. Shawn Radcliffe has some tips on how to use a 15-minute planner to get organized and plan a productive week.

 

Shawn Radcliffe is a health and science journalist based in Ontario, Canada. His work has appeared in a variety of print and digital publications. Shawn has also been teaching yoga since 2009, and offers students a dynamic mix of Hatha yoga and viniyoga, with a special focus on helping people develop mindfulness.

 

With just 15 minutes a week, Shawn has mastered the art of staying on top  of his professional and personal life. He shares how he first discovered the 15-minute planner, and breaks down how he uses it to keep track of and prioritize all his projects, tasks and activities. He also has some other tips around planning a productive week and working effectively.

 

If you’ve been wondering how to make better use of your time or how to keep track of all the projects you have going on, this episode is for you.

 

Key Takeaways:

[5:33] Shannon introduces her guest for this episode - Shawn Radcliffe.

[6:41] What does Shawn do and who does he do it for?

[8:43] When did Shawn start using the 15-minute planner?

[11:43] How do you start with the 15-minute planner? The first step is setting aside 15 minutes to plan, every week.

[13:17] Shawn explains the concept of the 15-minute planner using the rocks, pebbles, sand analogy.

[14:53] Step 2 is to do a brain dump.

[17:54] Why is it so important to make a list of things to get done, instead of just doing them?

[19:45] What happens after the brain dump? Shawn and Shannon discuss putting the "rocks" into the planner.

[24:25] How do you choose the "pebbles"?

[27:45] The next step is to put these activities into your calendar.

[33:00] Shawn explains what happens to the "sand".

[34:59] What has Shawn learned along the way that he would like to share?

[36:53] What is Shawn's strategy for dealing with things that just pop up suddenly?

[38:24] Shannon shares about the difference between her brain dump and her “idea parking lot”.

[39:13] Shawn highlights how different planning methods work similarly, and things to keep in mind when planning.

[42:17] What are some things Shawn has been able to accomplish using the 15-minute planner method?

[44:16] Get in touch with Shawn via his website, or on Twitter. 

 

Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

 

"A lot of times we get so fixated on our to-do lists that we just do things as they come up, and a lot of things that we're doing are busywork - they're small things that aren't really driving our business forward." - Shawn

 

"Sometimes we don't know what we need to get done, or don't know what we've already agreed to do." - Shawn

 

"When you just start working, you're not always working effectively." - Shawn

 

"Being busy feels good, but it's not always effective." - Shawn

 

"What do I need to do to make my business grow, and survive, and thrive?" - Shawn

 

Aug 24, 2020

The Connected Yoga Teacher Podcast

182: Yin Yoga vs Restorative Yoga with Nyk Danu

 

Description:

Slower styles of yoga such as Yin Yoga and Restorative Yoga are becoming more popular as people are seeking balance in their hectic, fast-paced and stressful lives. However, while Yin and Restorative yoga are often used interchangeably, and may even seem similar externally, there are many differences between the two. Yin Yoga expert (and a member of The Connected Yoga Teacher Team) Nyk Danu shares more about these two types of yoga.

 

Nyk Danu has been teaching yoga for 15 years, and is a Yin Yoga expert and teacher trainer. She is also a Yoga Therapist who helps people with back pain, particularly those she describes as “yoga misfits” - people who don’t feel at home in mainstream Yoga circles. As a teacher trainer, Nyk also offers Yin Yoga modules as a complement to existing teacher training programs and 1:1 Yin Yoga apprenticeships for teachers. She is also currently in the planning stages of an online Yin Yoga Teacher training.

 

Despite appearing similar, these two practices differ greatly. Nyk shares more about the origins of each of these styles of yoga and the intention behind them, as well as some of the key differences in the length of poses, counter poses, and use of props. Nyk also has some great insights about the internal perspective - physiologically, emotionally, and how each type of yoga impacts the nervous system.

 

If you are considering taking specialized training on Yin Yoga or Restorative Yoga, or are wondering who each type of yoga is suitable for, or just want to deepen your understanding about these two practices, this episode is perfect for you.

 

Key Takeaways:

[4:16] Shannon introduces her guest for this episode - Nyk Danu

[6:19] What does Nyk do and who does she do it for?

[7:34] Nyk shares where her definitions and frameworks for Yin Yoga and Restorative Yoga come from.

[9:26] Nyk explains how yin-yang theory ties into Yin Yoga.

[11:32] What is Yin Yoga? What is Restorative Yoga? What is the difference between them?

[16:48] Nyk gives an example of how a post could be done in Yin vs Restorative yoga.

[19:22] What are the intentions of each type of yoga practice?

[21:25] Nyk explains more about the resonance or echo of a pose in your body, which is unique to Yin, and about the meditative elements of Yin Yoga.

[24:39] Who would Nyk recommend Yin Yoga to?

[29:48] Different teachers have different approaches to Yin Yoga.

[32:19] What are the differences in the emotional landscape between Yin vs Restorative Yoga?

[34:15] How long are poses held in Yin Yoga and Restorative Yoga?

[35:31] What is the usual duration of classes for these practices of yoga?

[38:34] How long are Nyk's Yin Yoga classes?

[39:46] Nyk explains how she guides students through her Yin Yoga classes.

[41:17] Which practice has more talking through each pose?

[44:04] Does Nyk use music in her Yin classes?

[48:55] Get in touch with Nyk via her website, or on social media.

[50:50] Nyk has a special gift for you, Connected Yoga Teachers!



Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

"Part of understanding Yin Yoga is having a good understanding of yin-yang theory." - Nyk

 

"When I look at the biggest difference between the two, it's a matter of degrees, and intention." -Nyk

 

"One of the primary differences between Yin and Restorative, is that in a Yin practice, we are trying to feel sensation. In a Restorative practice, we're not." - Nyk

 

"It is the intention behind the pose and what the person is feeling in the pose that would determine 'is this Yin, or is this Restorative'." - Nyk

 

Aug 17, 2020

The Connected Yoga Teacher Podcast

181: Grow an Online Yoga Business with Nikki Naab-Levy

 

Description:

In recent times, many of us have had to make the leap to shift our businesses online. Whether it's creating the foundation to sell online classes or courses, or figuring out what to share on social media or the videos to put up on YouTube, most of us could do with a little help. Nikki Naab-Levy has some insights on how we can leverage the online space in our yoga business to bring yoga to more people and grow our businesses at the same time. 

 

Nikki Naab-Levy is a Pilates teacher and certified functional strength coach with over 10 years of experience helping clients build strength and overcome injury. Apart from her work with fitness and movement, Nikki also provides business consulting and copy writing services for movement teachers, particularly yoga and pilates teachers, to help them build their businesses and get better at marketing. Nikki Naab-Levy runs her movement-based business almost 100% online, and she has some great insights about what it takes to transition your yoga business to the virtual world.

 

If you are asking, “How can I stand out online when we’re all teaching the same thing?”, “What should I post on social media?” and “How can I get past the fear of putting myself out there?” - Nikki has some answers for you. Shannon and Nikki also discuss figuring out which online products to offer or which workshops will sell best, and the technology needed to run a successful yoga business online. (Hint: you don’t need fancy tech to be successful!)

 

Key Takeaways:

[6:34] Shannon introduces her guest for this episode - Nikki Naab-Levy.

[7:43] What does Nikki do and who does she do it?

[11:42] What was Nikki's journey in taking her business online?

[15:09] Nikki's strategy is to build relationships with people over a long period of time. She explains how she has done this authentically over time.

[17:48] Nikki's other strategy was to get into Facebook groups and help people.

[20:30] Building relationships with potential clients is like dating!

[21:35] Why is email marketing more powerful than social media?

[24:33] Getting your business online is a lot of trial-and-error to figure out what works.

[25:25] Why does Nikki feel more confused now than she did four years ago?

[28:50] What are some things that Nikki knows now that she wishes she had known from the beginning?

[30:30] Part of Nikki's branding is ... fishnets! How did she come up with that idea?

[35:30] If Nikki could choose only one platform for video, what would it be?

[38:13] What content should you start with to begin building your audience?

[43:40] Nikki has some final bits of advice for someone looking to move their business online.

[47:44] Follow Nikki online via her website, and check her out on social media.

[50:23] Shannon shares some of her key takeaways. What were yours?

 

Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

"If people can't understand what you're saying, then they don't understand how to use the information or how you can help them." - Nikki

 

"I very quickly realized I need a network to be successful." - Nikki

 

"The best way you can get on someone's radar in a positive way is to show up and be helpful." - Nikki

 

"Instagram isn't where my money is. Email is." - Nikki

Aug 10, 2020

The Connected Yoga Teacher Podcast

180: Sticky Note Secret for More Students with Shannon Crow

 

Description:

Do you have a new event, training or yoga offering and are wondering how to fill it? Perhaps you’re trying to get more students into your classes or sign up new 1:1 private students. You’re in luck because Shannon has a secret method to get more students - the sticky note secret.

 

Shannon shares her sticky note secret to getting new students and outlines the different steps to ask yourself along the way. She encourages you to set a minimum number and maximum number to fill your yoga offering as well as challenges you to think about your ideal class size. How do sticky notes come into the picture? Tune in to find out how you can use the humble sticky note (or even a piece of paper!) to get more students and fill your yoga offerings.

 

Key Takeaways:

[1:32] Shannon has a secret to getting more students to sign up for your yoga offering.

[3:00] The first step is to think about the minimum number of people you would like to have in your yoga offering.

[5:04] You also need to consider the maximum number of people you would be comfortable teaching.

[6:59] Setting a minimum and maximum number to fill your yoga offering helps you get closer to your goal.

[7:50] Shannon gives Schedulicity a shout out!

[9:20] If money were not a factor, what would your ideal class size be?

[10:02] Shannon addresses some of the road blocks that people encounter.

[11:30] For those of you who prefer to teach 1:1 private yoga, Shannon has some advice about planning your week.

[13:41] Shannon explains how she uses sticky notes to keep track of filling her yoga offerings, but you could do the same thing with a piece of paper.

[17:44] Ask yourself: How can I fill these spots?

[19:57] The last step should be about getting people to sign up, not the first!

[20:28] Shannon does a quick recap of the steps of the "sticky note secret".

[21:32] Share your sticky note wall or spot-filling list with Shannon on social media!



Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

"We definitely want to take a look at the money side of things in this, but we also want to take a look at 'what does it feel like to show up and teach this number of people?'." - Shannon

 

"What is the feeling you want your yoga students to walk away with?" - Shannon

 

"You are going to get better at this, you are going to figure things out." - Shannon

 

"Ask yourself 'Can I think of anyone right now who's either told me that they're interested in this offering or who I just think is a great fit?'." - Shannon

 

"When you don't hear back from people, it is not 'no!'." - Shannon

Aug 3, 2020

The Connected Yoga Teacher Podcast

179: Get Confident with Video with Alicia Berruti

 

Description:

 

Video is a really amazing tool, and particularly in this time where a lot of us are encountering a lot of physical distancing, video is the best way to really reach out and form connections with people. Yet, a lot of us struggle with video, and with being confident enough to put ourselves and our message out there. We shouldn’t be missing out on opportunities to use video because we lack confidence, so Alicia Berruti is her eto share with us her take on doing videos confidently.

 

Alicia Berruti is the National Speaker at BombBomb, a video enablement platform that helps people communicate face-to-face via video. They are focused on bringing back the human side of communication to the virtual world, by making it easy to record, send, and track videos, allowing you to be “in person” with those who matter most to your business at any given time. In her role at BombBomb, Alicia teaches and inspires people to use simple videos to ReHumanize business communication and get face-to-face with clients and prospects more often.

 

"I don't look good on video." "I can't figure out the technology for videos." "I get so nervous doing videos." If this sounds like you, you need to listen to this episode. Alicia and Shannon dive into overcoming fear around videos and gaining confidence to do them. Alicia also shares why video is an important communication tool, not just for social media, but to actually talk to people and build a deep connection with them. She talks about how we can move past some of the hang ups we may have around putting ourselves out there to show up on camera, and how we can get started with using videos more effectively and intentionally.

 

Key Takeaways:

[9:25] Shannon introduces her guest for this episode - Alicia Berruti.

[11:58] What does Alicia do and who does she do it for?

[13:36] How did Alicia start helping people get comfortable with being on video?

[15:31] What did Alicia's journey of loving her own body and feeling comfortable in her own skin?

[20:50] Alicia shares about the power of gratitude in her own life and changing how she sees her body.

[21:30] Feeling confident is a process, and it's something we have to work on constantly.

[25:43] Video is effective because it gives people an opportunity to get to know, like and trust you.

[29:44] Think about what the world would have missed out on if Oprah had waited to be comfortable in her body to get get in front of the camera.

[31:13] What is Alicia's response to some common reasons people have for not doing video?

[39:11] Shannon and Alicia discuss why we should be sharing on video because of the value we bring.

[43:06] What is BombBomb?

[49:08] Video can help convey tonality, which is often lacking in our emails and text messages!

[52:22] Shannon sometimes replies to people on Instagram and Facebook messenger on video, and it makes such a difference.

[54:46] There is a 14-day free trial of BombBomb available for you to check out how it could work in your business.

[1:01:36] Find out more about BombBomb on the website, or get connected with Alicia on Instagram.

[1:04:26] What do you think about a live video challenge? Share your thoughts with Shannon!

 

Links:

 

Gratitude to our Sponsor Schedulicity and Time Blocking 101 with Renee Clair - Code: TCYT

 

Quotes from this episode:

"The #1 thing that keeps people from doing video is this uncomfortability with being on camera." - Alicia

 

"Video is effective and video works because it gives people an opportunity to build 'know, like and trust' with you." - Alicia

 

"People can connect with human and flawed better than they can connect with perfect and polished." - Alicia

 

"We're just better face-to-face." - Alicia




Jul 27, 2020

The Connected Yoga Teacher Podcast

178: Tired of Social Media? [Consultation Call] with Devon Pelto

 

Description:

Are you feeling frustrated with social media? If you've been posting on social media but not getting engagement, or you're spending so much time on social media and are wondering where else you can focus on to create connections - you are not alone. Devon Pelto was recently feeling the same and posted in The Connected Yoga Teacher Facebook group, which led to this consultation call to dig into social media.

 

Devon Pelto found yoga, tarot and meditation in 2012 as a new mother in need of tranquility and balance. Through these practices, she discovered a new depth of healing from her own childhood trauma in addition to support and mental stability. Today, these practices guide her in her life and the way she shares yoga and life coaching. Devon focuses on self-care, mental/emotional health and community in her corporate and 1:1  yoga classes and life coaching sessions.

 

Social media has become a key way of connecting with others, particularly during this pandemic, but it doesn’t have to take over your life. Shannon and Devon dig into how she can connect with clients and potential students via email, alternative channels for building connections, and tapping into her network. It can also be a real challenge to teach niche yoga, and they work through some of the difficulties of sharing the benefit of your offering as a coach or wellness advocate.

 

Whether you’ve mastered social media for your yoga business or are looking for other ways to connect in this time, this episode with Devon Pelto will be really enlightening.

 

Key Takeaways:

[4:56] Shannon introduces her guest for this episode - Devon Pelto.

[8:10] Devon shared a post in The Connected Yoga Teacher Facebook group about how to step away from social media but still be actively marketing to prospects and staying connected with current clients.

[11:35] What does Devon do? Shannon and Devon discuss the core elements of her messaging around her work.

[18:27] Do you have to be on social media?

[21:31] Devon is trying to do some email marketing. Shannon digs into how effective her email newsletters are in generating clients.

[24:38] Shannon shares about a test she did in her own business about email marketing vs social media.

[27:07] Tapping into your network and leveraging word-of-mouth can be an effective way to reach more people.

[31:38] Devon and Shannon discuss niching down in her business.

[34:15] Schedulicity has a tip for you!

[35:20] The pandemic has taken away the usual channels in which we connect with others. Shannon encourages Devon to explore other avenues that she could use instead.

[40:39] Shannon explains how she uses videos to connect with clients virtually.

[41:54] What are some other ways that in her community that Devon could connect with her ideal clients?

[44:57] Shannon brainstorms some ideas for Devon to get visibility for her business while getting paid.

[48:12] Devon has an upcoming event - Shannon helps her walk through how she can fill the event.

[54:30] Devon brings up some of her hesitations and misgivings with social media.

[1:00:39] Shannon and Devon talk about some other ways she can share her personality and knowledge with others.

[1:03:27] Get in touch with Devon to work with her via her website or email newsletter.

[1:04:32] Shannon shares her biggest takeaway from this consultation call with Devon.

 

Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

"You do not have to be on social media every day." - Shannon

 

"People take emails more seriously." - Devon

 

"You can always try a niche on for a while." - Shannon

 

"That's exactly how I want to use social media - is having it there for the beautiful tool that it is, but not relying on it in any way at all. It's just an accessible way to connect." - Devon



Jul 20, 2020

The Connected Yoga Teacher Podcast

177: How to Connect (aka Network) with Natalie Eckdahl

 

Description:

No matter where you are in your yoga teacher journey, one of the things we need to run a successful business is a good network of connections. Thankfully, networking doesn’t have  to be awkward, or boring, and Natalie Eckdahl has just the tips on how to manage networking online.

 

Natalie Eckdahl is the founder of BizChix, Inc, and a business strategist and coach. She is dedicated to helping high performing women build, grow, and scale their businesses while avoiding overwhelm. As the host of the BizChix Podcast, Natalie showcases the expertise of hundreds of industry experts, and shares actionable tips and strategies to help her listeners and clients grow their businesses.

 

We often jump straight to getting on social media to get in front of people or building our email list, but on this episode we're going right back to the basics of networking. Natalie explains why it’s so important to connect with others and grow our network, and how to make the whole process less awkward and more authentic. She also shares more about how to track whether our networking efforts are paying off, and how networking can work for you even virtually.

 

If you are struggling to get yoga students to your classes, workshops or trainings, this episode is sure to be a helpful resource.

 

Key Takeaways:

[5:54] Shannon introduces her guest for this episode - Natalie Eckdahl.

[7:39] What does Natalie do and who does she do it for?

[9:08] What is networking?

[13:03] How can we connect and network online?

[17:51] How can we ease the awkwardness and reduce the "weird" factor?

[21:05] This is a good time to start reaching out to your students to see how they are doing.

[22:30] How can we measure or track whether our networking efforts are paying off?

[26:37] Shannon and Natalie discuss how being in conversation with someone can help "make the sale".

[30:02] Natalie shares a little tip around mindset and being paid.

[31:31] It is important for us to hold boundaries during our networking sessions as well.

[35:10] Reframe the word 'networking' to connecting. How can you connect with people in your network? Natalie shares some of her tips and strategies, especially using video!

[41:09] Yoga teachers, people are looking for you - make it easy to be found, and make it easy for them to connect with you.

[43:05] Natalie highlights the importance of connecting with complementary service providers.

[0044:59] Shannon shares her biggest takeaway from this interview with Natalie.



Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

 

"What I see networking being is something that helps your network know what you're doing, and having visibility in your network." - Natalie

 

"If our network doesn't know what we do and who we do it for, then the people that they're connected to cannot work with us or find out about us." - Natalie

 

"We can seek to create community virtually." - Natalie

 

"Circle back with old clients. It's never too late to pull someone back in." - Natalie

 

"Video is one of the best ways to connect." - Natalie



Jul 16, 2020

The Connected Yoga Teacher Podcast

BONUS: Anti-Racism & Yoga with Michelle Johnson

 

Description:

In light of everything that has been happening in the US and across the world with the Black Lives Matter social justice movement and calls for anti-racism, how does yoga fit in? What can yoga teachers do to hold space for these conversations that need to happen and how do yoga and anti-racism really work together? This special bonus episode is a Live Q&A session with Michelle Johnson to tackle these questions.

 

Michelle Johnson is a social justice warrior, author, dismantling racism trainer, empath, yoga teacher and practitioner, and an intuitive healer. She has over 20 years of experience leading dismantling racism work and working with clients as a licensed clinical social worker. With her deep understanding of how trauma impacts the mind, body, spirit, and heart and her awareness of the world through her own experience as a black woman, she helps others understand how privilege and power operate. Her book Skill in Action: Radicalizing Your Yoga Practice to Create a Just World was published in 2017 and addresses these specific topics.

 

As yoga teachers (and studios), how can we move into the realm of social justice? What  can we do to create businesses that promote anti-racism, and create inclusive spaces in yoga? Michelle shares her insights about these topics, as well as privilege, dealing with white guilt, and addressing cultural trauma, and so much more.

 

This rich conversation with Michelle may make you feel uncomfortable, but it is important to sit with our discomfort to learn and grow, and start doing the work in this space.

 

Special thanks to Offering Tree, for sponsoring this bonus Q&A session.

 

Key Takeaways:

[1:19] This episode was originally done as a Facebook Live video in The Connected Yoga Teacher Group.

[00:05:23] Shannon introduces her guest for this episode - Michelle Johnson.

[8:48] Michelle has been doing this work for a long time. What has her experience been like in the past few weeks with so much new interest in her work?

[11:40] How does anti-racism relate to yoga teachers and yoga studios?

[14:08] What are some ways in which we can continue doing this work?

[17:42] Yoga teachers may think they are already doing the work, but it is also a matter of seeing what they couldn't see before. Michelle shares an example of how capitalism may be showing up in our yoga businesses as a form of oppression.

[21:14] How can we go about creating real inclusion without falling to tokenism? Michelle speaks to the importance of balancing mindfulness and urgency.

[26:54] What is Michelle's advice for people who want to do the right thing, but are afraid of saying or doing the wrong thing?

[30:56] Some yoga teachers are finding it difficult to hold space for others, and are struggling with dealing with their own white guilt. What are Michelle's thoughts on that?

[36:55] How does yoga specifically address guilt and shame?

[40:26] What can the yoga teacher community offer in terms of speaking to cultural trauma?

[43:26] A yoga teacher asks about adding a social justice component to her YTT. Is it appropriate for them to do so, or should they invite someone else to facilitate the conversation?

[46:25] Michelle explains the term BIPOC.

[51:09] Michelle shares more about how biracial people who has not felt connected to any community can participate in these conversations about race.

[54:50] Where can yoga teachers begin?

[58:16] What are some beneficiaries you can donate to?

[58:58] Get in touch with Michelle and find out more about her trainings via her website.

[1:00:44] How do you think we can hold space for these conversations that need to happen, and move more into a space of social justice?



Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

"We're coming to this space with different emotions, feelings, lived experiences that define how we show up in this particular moment." - Michelle

 

"Racism is also connected to every other form of oppression, and ... any system of supremacy, they're all interlinked." - Michelle

 

"I lead with race as a way to deepen our lens and understand how systems of oppression work, with an awareness that really what I'm talking about is how power works, and that is similar with every other form of oppression." - Michelle

 

"Creating an inclusive space is different than making it look like it's a space that's inclusive." - Michelle

 

"Black, indigenous and people of color need white people to do their work, and that guilt can get in the way of doing work." - Michelle

 

"The language shifts, and language when it shifts, is an indication that culture is shifting." - Michelle



Jul 13, 2020

The Connected Yoga Teacher Podcast

176: Email Marketing Strategy with Jessica Stansberry

 

Description:

As an entrepreneur and business owner, you never stop learning. There are so many strategies for running a successful business, and different approaches work for different people. There’s always something new that we could learn and implement in our business that could really make a difference. On this episode, we get to hear from another expert on email marketing, Jessica Stansberry.

 

Jessica Stansberry is the Founder and CEO of Hey Jessica, LLC. She is a personal and business development strategist dedicated to helping women create and grow online businesses. Apart from hosting the weekly podcast Grit, she runs an extremely popular YouTube channel with over 80,000 subscribers. Through free content on her blog and online courses that teach #allthethings about starting and running a business, Jessica helps women “turn their dreams into dolla bills”.

 

Email marketing is powerful, and you can harness it in your yoga business. Jessica shares her tips about which email platform you should be using, how to create a nurturing sequence, and how to set up emails so students open them. We also discuss why having a huge email list is not as important as an engaged audience (which is why we need to trim our lists) and why you need to “make the ask” in your emails!

 

Email marketing is another handy tool to have in your arsenal to reach your ideal clients, so tune in to hear Jessica break it down in a way that’s easy to approach and implement.

 

Key Takeaways:

[7:02] Shannon introduces her guest for this episode - Jessica Stansberry.

[8:25] What does Jessica do and who does she do it for?

[9:31] What is the importance of email?

[13:00] Jessica addresses the concern of yoga teachers who feel their students may get tired of hearing from them.

[14:41] Shannon and Jessica discuss "scrubbing your list".

[16:46] What are Jessica's tips for building your email list?

[18:32] When it comes to email service providers, what are Jessica's recommendations?

[27:10] What is something people aren't talking about enough with regards to email?

[30:10] Should you include images in your emails?

[31:47] How long should your email be?

[33:56] We need to make the ask in our emails!

[35:36] Shannon and Jessica discuss nurture sequences for new subscribers.

[37:40] Find out more about Jessica on her YouTube channel, Instagram, or listen to her podcast.

[38:46] What is one thing you learned that you want to bring into your own business?

 

Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

"The only thing you actually own is your email list." - Jessica

 

"Conversion rates from emails are higher, sales rates from emails are higher." - Jessica

 

"They want to get on your email list because you gave them some piece of value for free to get there." - Jessica

 

"You want to land in their inbox, and to do that, you need to be writing emails like you're writing an email to a friend." - Jessica

 

"[Email] is a place for you to nurture your people so when you're ready to sell, they're there and they're ready." - Jessica



Jul 6, 2020

The Connected Yoga Teacher Podcast

175: Coping During a Crisis with Diane Liska

 

Description:

Since the start of 2020, so many things have happened, including the COVID-19 global pandemic. Physical distancing is being enforced in many places, many businesses have been shuttered, and many of our yoga businesses have been impacted in one way or another. We may be feeling like we're in a state of crisis, and we may not know how best to cope in this time. Diane Liska returns to the podcast to share with us some strategies for coping during a crisis. 

 

Diane is a Registered Psychotherapist with over 10 years of experience in the mental health field, specializing in the areas of trauma, attachment and neuroscience. She focuses on combining her expertise in yoga and psychotherapy to help clients navigate personal challenges and connect with their inner resources. Diane runs a private practice in Canada offering her Yoga-Informed Psychotherapy and regularly provides consultation and education services to healing professionals.

 

How does a being in a crisis affect our minds and bodies? Diane explains more about the brain science behind it, and some techniques on how we can effectively manage the stress and strain that comes with being in crisis-mode. We dig into how specifically the COVID-19 pandemic is affecting us, and how we can look at opening and creating that safe space for our students.

 

This episode is full of great tips and strategies to help you navigate any crisis or time of great stress, so be sure to tune in.

 

Key Takeaways:

[6:44] Shannon introduces her guest for this episode - Diane Liska.

[9:13] What does Diane do and who does she do it for?

[9:51] How would Diane describe our collective experience right now with the COVID-19 pandemic?

[11:50] As yoga teachers, how can we cope so that we can serve our students?

[13:30] Diane shares more about the different states our brain can be in.

[19:12] Diane explains more about the "resources" people might need to create a felt sense of safety.

[21:27] Each of our scenarios is unique, but there is also collective connection in these circumstances.

[23:18] The next tier of safety has to do with relationships and feeling loved or connected.

[25:01] How is the prefrontal cortex coping with the current situation?

[29:30] What are some practices that are working in terms of addressing younger wounds?

[31:22] Why are we feeling so much more on edge in the current situation, and what might we do to address that?

[34:49] Shannon shares her experience in dealing with a crisis situation.

[38:39] What is Diane's advice for people who are looking at creating safe spaces?

[42:55] How can we deal with some of the restlessness that we might feel, and how can we address it when we see it in others?

[48:00] Get in touch with Diane to find out how you can work with her further.

[48:34] Shannon shares her reflections from this session with Diane.

 

Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

 

"We need to take care of ourselves first." - Diane

 

"It is important to be able to try and identify, What is it that's making me feel or causing me to feel unsafe right now." - Diane

 

"There is a whole lot of very real stress going on right now in current circumstances." - Diane

 

"It's just essential to try and lead with compassion for everyone and their experience, because everyone is struggling in their own unique way." - Diane

 

Jun 29, 2020

The Connected Yoga Teacher Podcast

174: Time for a Break with Shannon Crow

 

Description:

Are you feeling overwhelmed, tired and uninspired right now? It may be a sign that you may need to take a break. If this feels like an impossible task, that’s exactly why you should take a break and, on this episode, Shannon walks us through this process.

 

Taking breaks is essential to us as business owners. We may feel like it is impossible because we are always thinking about our business, but there are many reasons why taking breaks is beneficial to your business, those you work with and you. 

 

Building breaks into our schedules can help us be more mindful about taking breaks, and are an effective way to ensure that you take regular breaks. Shannon shares more about how she usually organizes time in her business so that she can take breaks and not miss a beat, what she has learned from a recent unplanned break, and why we need to give ourselves grace when our plans for breaks don’t work out.

 

Whether you’re struggling with overwhelm, lack of motivation, or just feeling tired, this episode is a must-listen.

 

Key Takeaways:

[1:12] Shannon is talking about how she plans to take breaks in her business on this episode.

[4:11] Schedulicity has paused payments till September 1st, 2020!

[5:40] Do you feel like you need a break today? There are times when we feel like we are dragging our feet to do something, or putting off doing a certain task. These are signs that you may need a break.

[7:16] How long of a break do you need right now?

[10:38] Shannon shares why it might be a good idea to look at your own yoga practice if you are feeling uninspired or unmotivated to teach.

[12:20] Are you planning for a break? Sometimes, taking a break is an unexpected event. Shannon had to take an unplanned break recently, and shares some of the things she learned from it.

[16:22] If you do not have any vacation time blocked off in your calendar, Shannon challenges you to explore that.

[18:40] Shannon has been working on the break at the end of her day.

[20:23] A break that Shannon loves to take is with an app that reminds her to take breaks.

[22:09] What feels right for you in terms of taking a break?

 

Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

"Productivity-wise, we actually do better when we have these breaks." - Shannon

 

"Taking a break really serves your business. It serves the people that you work with, and it serves you. It's a win-win." - Shannon

 

"How can we plan ahead, and also, how can we have grace with ourselves when we don't plan ahead perfectly?" - Shannon

Jun 15, 2020

The Connected Yoga Teacher Podcast

173: Social Justice, Politics & Yoga with Chara Caruthers and Maria Kirsten

 

Description:

What is the role that yoga plays in social justice and politics? As yoga teachers, we may shy away from such divisive and sensitive topics, but given the current global situation, we need to be engaged. Shannon shares the interview she did for the Live Like You Love Yourself Podcast, hosted by Chara Caruthers and Maria Kirsten, discussing how yoga is interwoven into social justice and politics.

 

Chara is a registered yoga teacher and certified yoga therapist who has been practicing yoga since 1993. She is also an ayurveda practitioner and  the founder of Bliss Body & Soul, where she offers ayurveda Courses, workshops, and an Ayurvedic living Community. Maria has been teaching accessible yoga to grownups and beginners since 2000. She is the founder of Yoga for Grownups, and is committed to principles of inclusion and to making yoga safe and accessible for everyone. Together, Chara and Maria host the Live Like You Love Yourself Podcast, where they discuss how to live, age, parent, and “grow up” in a way that feels balanced and authentic.

 

 This was a very open and vulnerable conversation about the connection between yoga and politics and social justice, as well as the challenge of knowing how to support communities of color and ALL communities through these challenging times. Shannon, Chara and Maria dig into what it means to hold “brave space” for the difficult conversation we are having, the role of the yoga community at this time, and how we can “do the work” necessary to be a part of the antiracism movement.

 

It’s time to do better.

 

Key Takeaways:

[1:19] Shannon introduces Chara Caruthers and Maria Kirsten, hosts of the Live Like You Love Yourself Podcast, where this episode was first aired.

[7:33] Chara shares a little about the current climate that is creating a lot of discomfort, and how yoga prepares us to deal with it.

[8:27] Chara introduces Shannon and the content they will be discussing in the interview.

[12:06] How did Shannon decide to create a community for yoga teachers?

[15:50] What has Shannon observed about the conversations in The Connected Yoga Teacher Facebook group through the pandemic situation?

[20:46] How has Shannon felt about holding "brave space" for the difficult conversations that need to be happening now?

[23:07] Talking about politics is always scary because of the divided opinions everyone holds.

[26:22] Maria and Chara discuss who should be responsible for the learning and education around these issues.

[29:07] Shannon reflects on some of her key takeaways from a training she attended.

[34:08] Shannon shares some of her struggles of wanting to showcase more diversity on her podcast but not wanting to be accused of tokenism.

[39:00] What are some ways in which we can all work to share the work of people of color who might not otherwise be heard or seen?

[43:22] What is the role of the yoga community right now?

[50:09] Shannon decided not to promote her launch during this period. Chara and Shannon discuss what "doing the work" as a part of the antiracism movement and as an ally means.

[55:40] What is equal parts powerful and dangerous about social media that it requires very little time or involvement to share a post. Maria highlights why that isn't the real work of yoga, and what is.

[1:02:58] How are we approaching conversations with our children about this topic?

[1:07:59] How do yoga and politics fit together?

[1:15:39] Chara sums up the conversation calling attention to the importance of having a safe community and holding brave space to tackle the issues we face today.

[1:18:50] Chara and Maria will be sharing more about yoga and politics with The Connected Yoga Teacher community soon.

[1:21:03] What are your thoughts about this interview and the issues raised? Share them with Shannon.



Links:

 

Gratitude to our Sponsor Schedulicity and Pelvic Health Professionals

 

Quotes from this episode:

"You have to do your inner work, and I think it should be uncomfortable, and we should lean into the discomfort." - Maria

 

"Don't be defensive, just do better." - Shannon

 

"The more people of color that you engage with and that you hear from and that you look into and that you feature and talk with, the more, for lack of a better term, normal it will become." - Chara

 

"If we're moving towards a society that is more fair, that is more unbiased, then we do have to be willing to hear and process and integrate all of these different voices." - Chara

 

"Really what we're all doing is trying to offer space for healing, and it looks a lot of different ways." - Chara

 

"If no one is willing to step a toe outside of their comfort zone, then we'll never get to a place where we can start to even understand each other." - Chara

 

"It's very easy when you're in a position of privilege to think that everyone has an equal chance." - Chara

Jun 10, 2020

The Connected Yoga Teacher Podcast

172: Checking In with the Team During COVID-19

 

Description:

This is a special check-in episode with the team behind The Connected Yoga Teacher Podcast and community during the COVID-19 pandemic. 

 

The Connected Yoga Teacher team is based in different parts of the world, and Shannon checks in with the main team members: podcast editor SuZen Marie, community managers Nyk Danu and Sinead O’Connor, and show notes writer Crunch Ranjani. She also shares updates from Michael from Schedulicity, Shelly Aaron who helps with video production, and Kelly Christian who helps with accounting. 

 

This series of interviews was recorded back at the end of April 2020, a few weeks after the global pandemic was first declared. We get a glimpse into the lives of the people who make The Connected Yoga Teacher Podcast and community possible, the situation where they are based, and some of the challenges they are facing right now.

 

Key Takeaways:

[:39] Shannon introduces SuZen Marie, the editor of the podcast.

[1:41] SuZen explains why she had to opt out of doing a live chat with Shannon.

[2:20] SuZen shares how the COVID-19 pandemic has impacted her and her family.

[6:19] Shannon shares some context around when these interviews were recorded.

[6:46] Shannon checks in with Nyk Danu, who shares more about how she has transitioned to sharing yoga online.

[9:11] How has life changed for Nyk since the coronavirus hit?

[11:28] Nyk and Shannon discuss how her community might be reopening soon.

[13:22] What looks different in Nyk's day-to-day life?

[17:21] What does Nyk foresee for yoga teachers and studios?

[21:13] Shannon checks in with Sinead O'Connor.

[26:10] Sinead shares more about the switch of going from pre-coronavirus to everything being shut down.

[27:56] Sinead gives an update on her family and the COVID situation.

[31:40] What is the biggest difference for Sinead? She shares how she has been managing life at home with her children.

[35:24] Shannon and Sinead discuss the transition to virtual classes for studios and students.

[38:44] Shannon introduces Crunch Ranjani, who writes the show notes for the podcast.

[40:50] Crunch shares what it's like to be in one place after being used to traveling.

[42:20] Shannon gives an update on her situation.

[44:32] Crunch gives some insight into the day-to-day situation in Singapore, and what happened when the coronavirus was first detected in Singapore.

[48:17] Crunch shares her routines and tips to help with working from home.

[55:30] Shannon gives a quick update from Schedulicity.

[57:01] Shannon introduces Shelly Aaron, who does some video editing for Pelvic Health Professionals.

[1:02:56] Shannon gets an update from Kelly Christian, who handles the accounting and books of the business.

[1:08:13] Shannon gives some final shout outs.

 

Links:

 

Gratitude to our Sponsor Schedulicity

 

 

Jun 1, 2020

The Connected Yoga Teacher Podcast

171: Pelvic Health & Movement Goals with Antony Lo

 

Description:

When people are experiencing pelvic health issues, they may be told to give up exercise or that certain movements are not appropriate or suitable for them to do. However, exercise may be important to clients beyond pelvic health issues, and there may be social and emotional impacts that restricting access to their usual exercise regime might have. This episode features a section of the interview with guest expert for the Pelvic Health Professionals membership site, Anthony Lo, which explores this topic.

 

Antony Lo is a physiotherapist from Australia who runs The Physio Detective, and has been in practice for over 21 years. His specialty is Musculoskeletal Physiotherapy, and he is a certified CrossFit Trainer and Football Coach/Consultant, who has been involved with treating CrossFit athletes for 7 years. Through his participation in CrossFit and his work as a Physiotherapist, he has developed a model of treatment that provides a realistic, holistic model of care.

 

Pelvic health and movement and exercise are the focus of this episode. Anthony shares his approach to treating clients with pelvic health issues who want to get back into movement and exercise, as well as how he helps people he's working 1:1 with as a physiotherapist. He also has some tips to help clients make necessary changes, and how we can empower them to continue their exercises outside their sessions with us. Shannon and Anthony also discuss why it’s important to have the connections to refer clients to the right professionals who can help them in a more specific and personalized way.

 

* This episode features a section of an interview from the Pelvic Health Professionals Membership site.  If you would like access to the full interview, doors are open from now till June 12 2020 for the membership site where you can access this interview and others with other guest experts.

 

Key Takeaways:

[5:32] Shannon introduces her guest for this episode - Anthony.

[6:59] What does Anthony do and who does he do it for?

[8:12] Anthony shares his thoughts on how people with pelvic health concerns should approach movement and exercise.

[13:31] Shannon and Anthony discuss some options when helping a client who has certain symptoms of a pelvic health issue.

[17:29] What are some considerations to keep in mind for someone getting back to the gym postpartum?

[21:29] How does Anthony think about approaching clients with very specific concerns e.g. someone with pelvic health issues who wants to get back into running?

[28:01] What is Anthony's advice for dealing with clients who don't do their "homework"?

[34:31] What was your key takeaway?

[34:59] Shannon explains a little more about how calls are set up in the Pelvic Health Professionals membership.

 

Links:

 

Gratitude to our Sponsor Schedulicity and Pelvic Health Professionals

 

Quotes from this episode:

"When we think of pelvic health, why are we only thinking about the pelvis?" - Antony

 

"My default answer will be 'Yes, you can go back to the gym. But it's going to look different to what you might expect straight away.'" - Antony

 

"If you want them to have a sustainable, long-term result, where you keep them safe and healthy and happy, then learn how to ask questions so that they can come up with those answers." - Antony

 

"It really isn't about us. It's about helping other people achieve their goals." - Antony

May 25, 2020

The Connected Yoga Teacher Podcast

170: Is this Movement Safe? with Shannon Crow

 

Description:

A question that comes up time and time again, both from yoga students and teachers, especially those dealing with pelvic health issues such as lower back pain, urinary incontinence, pelvic organ prolapse, infertility etc. is “Is this movement safe?”

 

The truth is, there isn’t a list of movements that are safe or unsafe for a body, and it really varies depending on each person, and the movement itself. A lot of us teach yoga to women, and more specifically, women who have given birth at some point in their life. As such, the likelihood is high that we may have someone dealing with pelvic health issues in our class, but they may not be comfortable speaking about it, or may not be aware of it.

 

So how can we ensure that the movements and poses that we are offering in our classes are safe for each and every student? Shannon has four questions that can guide you in determining which movements are safe for your clients.

 

Key Takeaways:

[9:45] How can we check if a movement is "safe"? If you have other questions that you would like to add to this list, leave a comment!

[11:09] Question #1: Do I enjoy this movement and can I maintain it with ease? Shannon highlights the challenge of finding the balance between something you love but are afraid of doing, or something you hate but think is good for you.

[15:18] Question #2: Is my breath continuous?

[16:35] Shannon explains intra-abdominal pressure and how it relates to ensuring if a movement is "safe".

[18:56] Question #3: Is there doming or reverse doming (invagination) at the linea alba?

[22:53] Shannon brings up the example of her client who was struggling with plank pose.

[25:33] Question #4: Am I bearing down on the pelvic floor?

[29:24] Every body is different. Why is this so important to keep in mind?

[32:23] If you'd like to learn more about this topic, join the Pelvic Health Professionals membership. Doors are open till June 12, 2020.

 

Links:

The Connected Yoga Teacher Podcast Episode 129: Pelvic Floor 101 with Marie-Josée Forget

 

Gratitude to our Sponsor Schedulicity and Pelvic Health Professionals

 

Quotes from this episode:

"Find variations of movement that bring you joy." - Shannon

 

"What is happening if we are unable to keep a continuous and steady breath?" - Shannon

 

"It's not like there's this list of movements that are safe and unsafe for a body. There's this list of questions to ask." - Shannon

May 25, 2020

The Connected Yoga Teacher Podcast

170: Is this Movement Safe? with Shannon Crow

 

Description:

A question that comes up time and time again, both from yoga students and teachers, especially those dealing with pelvic health issues such as lower back pain, urinary incontinence, pelvic organ prolapse, infertility etc. is “Is this movement safe?”

 

The truth is, there isn’t a list of movements that are safe or unsafe for a body, and it really varies depending on each person, and the movement itself. A lot of us teach yoga to women, and more specifically, women who have given birth at some point in their life. As such, the likelihood is high that we may have someone dealing with pelvic health issues in our class, but they may not be comfortable speaking about it, or may not be aware of it.

 

So how can we ensure that the movements and poses that we are offering in our classes are safe for each and every student? Shannon has four questions that can guide you in determining which movements are safe for your clients.

 

Key Takeaways:

[9:45] How can we check if a movement is "safe"? If you have other questions that you would like to add to this list, leave a comment!

[11:09] Question #1: Do I enjoy this movement and can I maintain it with ease? Shannon highlights the challenge of finding the balance between something you love but are afraid of doing, or something you hate but think is good for you.

[15:18] Question #2: Is my breath continuous?

[16:35] Shannon explains intra-abdominal pressure and how it relates to ensuring if a movement is "safe".

[18:56] Question #3: Is there doming or reverse doming (invagination) at the linea alba?

[22:53] Shannon brings up the example of her client who was struggling with plank pose.

[25:33] Question #4: Am I bearing down on the pelvic floor?

[29:24] Every body is different. Why is this so important to keep in mind?

[32:23] If you'd like to learn more about this topic, join the Pelvic Health Professionals membership. Doors are open till June 12, 2020.

 

Links:

The Connected Yoga Teacher Podcast Episode 129: Pelvic Floor 101 with Marie-Josée Forget

 

Gratitude to our Sponsor Schedulicity and Pelvic Health Professionals

 

Quotes from this episode:

"Find variations of movement that bring you joy." - Shannon

 

"What is happening if we are unable to keep a continuous and steady breath?" - Shannon

 

"It's not like there's this list of movements that are safe and unsafe for a body. There's this list of questions to ask." - Shannon

May 18, 2020

The Connected Yoga Teacher Podcast

169: Integrating Pelvic Health into Yoga with Shannon Crow & Mado Hesselink

 

Description:

Lots of people who do yoga may be dealing with pelvic health issues, but there has traditionally been very little focus on integrating pelvic health and yoga. Shannon is extremely passionate about the importance of pelvic health, so this episode features an interview Shannon did on Mado Hesselink’s Yoga Teacher Resource Podcast on the topic.

 

Third-time guest Mado Hesselink has been teaching yoga since 2005 and training yoga teachers since 2010. She is the creator of Yoga Teacher Resource, created to fill the gaps between what is taught in YTT and what it takes to be a successful and effective teacher. She also hosts the Yoga Teacher Resource Podcast, where this episode was first aired.

 

With Mado in the interviewer’s seat, Shannon dives into the basics of what every yoga teacher needs to know about pelvic health, why Kegels and Mula Bandha aren’t appropriate for all (or even most) yoga students, and why pelvic health can be a fantastic niche for yoga teachers. Find out more about how how Shannon built up my 1:1 pelvic health business and how yoga teachers can work cooperatively with pelvic health PTs to grow in this niche.

 

Key Takeaways:

[8:44] Shannon introduces Mado Hesselink who conducts the interview on this episode.

[10:13] How did Shannon get interested in pelvic health and what has her experience been with it?

[14:13] What are some commonly taught and practiced yoga techniques that specifically could be detrimental to people with pelvic health conditions?

[16:05] Mado and Shannon address the idea that the pose that you hate the most is the one that you need the most.

[19:16] Shannon highlights the importance of addressing specific concerns like doming or invagination.

[21:36] Shannon speaks about three other things to look out for when teaching poses that may be contraindicated.

[24:18] What are some cues that students may interpret in the wrong way?

[27:36] Mado and Shannon discuss the importance of providing students with information about the exercises and techniques that could help them.

[31:34] Reminder - there are PTs that specialize in pelvic health. If you or your student suspect you might have a pelvic health issue, approach them directly.

[34:43] Having access to the right information around pelvic health can help a lot of practitioners of yoga.

[37:02] Taking the shame away from the conversation around pelvic health can really help.

[37:47] Shannon talks about the business aspects of niching down into pelvic health in yoga.

[44:37] Mado highlights some strategies for connecting and building relationahips with PTs.

[48:45] You can't make a success of a yoga niche that you're not actually passionate about.

[51:24] Shannon shares some final bits of information about pelvic health in yoga.

[53:19] Check out Pelvic Health Professionals for more resources around pelvic health.



Links:

 

Gratitude to our Sponsor Schedulicity and Pelvic Health Professionals

 

Quotes from this episode:

 

"Lots of people deal with different pelvic health issues, and there's no part in a yoga teacher training that covers it." - Shannon

 

"Movement and variation in movement, and finding things that challenge the body are also beneficial." - Shannon

 

"We know that overall, most people are holding quite a bit of tension in the pelvic floor." - Shannon

 

"You can't make a success of a yoga niche that you're not actually passionate about." - Mado

 

May 11, 2020

The Connected Yoga Teacher Podcast

168: Social Media Marketing Strategy with Andrea Jones

 

Description:

Facebook, Instagram, Pinterest, YouTube, Twitter, … With all these social media platforms available, it can be overwhelming trying to figure out which one to be active on and what to post. That’s why we need to have a social media marketing strategy that helps us to be intentional with our actions on social media.

 

Andrea Jones is a social media strategist who is committed to helping businesses build profitable communities online through simple social media solutions. As the host of the Savvy Social Podcast and the creator of SavvySocialSchool.com, Andrea simplifies social media through easy-to-follow courses, professional guidance, and community support. Andrea’s mission is to make social media fun, reduce the feeling of overwhelm with strategy that works for her clients.

 

There isn’t a best way to approach a social media strategy, but Andrea has some insight into key questions such as how much time we should be spending on creating content for social media, how often we need to check in, and how to grow our audience. She also explains how we can ensure that our actions on social media are having a positive impact on our main marketing goals.

 

If you have ever wondered what you should be posting on social media, or what platform you should be on, you are going to love this episode.

 

Key Takeaways:

[6:19] Shannon introduces her guest for this episode - Andrea Jones.

[8:20] What does Andrea do and how did she get into doing it?

[10:01] How did Andrea meet her husband on YouTube?

[11:51] How do you turn a marketing goal or objective into a social media strategy?

[13:46] How should yoga teachers figure out what they should post on social media?

[16:43] Andrea shares more about her 5 Pillars of Content - Promotional, Educational, Community, Entertainment & Engagement.

[17:47] How should you think about scheduling out posts in relation to the 5 Pillars?

[19:47] How many different platforms should you be focusing on, and which platforms should they be?

[21:57] What are some of Andrea's favorite tools for scheduling?

[25:07] What tips does Andrea have around planning content for Instagram stories?

[26:52] How can we get our posts out to more people? Andrea shares her tips for boosting engagement.

[33:29] Check out Andrea's free course, and do connect with her on social media.

[35:25] Shannon has a personal update to share.



Links:

 

Gratitude to our Sponsor Schedulicity and The Connected Yoga Teacher Collective

 

Quotes from this episode:

 

"You want to think of social media as dating."

 

"You're not going to get your class completely booked by posting one time."

 

"Instead of just posting about the fact that there is a class available, really think about why someone would join."

 

"I recommend having the same content on multiple platforms."

May 4, 2020

The Connected Yoga Teacher Podcast

167: How to Make a Recruiting Plan with Reneé Clair

 

Description:

One of the best parts of growing your team is that it frees you up to have more time to work on the parts of your business that you love. However, it can be tricky to know how and where to start offloading tasks to other team members, and where to look for your ideal candidates. That’s where Reneé Clair comes in.

 

Reneé Clair is the founder of Clair de Lune Yoga, and has been teaching yoga since 2015. Apart from being a yoga and meditation teacher, she is passionate about helping yoga teachers build their teams in order to offload tasks and make their business run more efficiently. She’s a yoga teacher who works for yoga teachers by recruiting multi-talented yogis!

 

Recruiting is a multi-step process (ten, in fact!) and it may feel overwhelming to know where to start. Reneé takes us through this process and guides us on where we can start, how to know who you should recruit, and tips on interviewing. She also has some strategies to make the recruiting process easier through automation, and insights about other aspects of crafting a recruiting plan.

 

If you are hiring or thinking about hiring, this episode is full of great nuggets for you. If you’re on the other side of the recruiting process, Reneé also has some advice for you, so be sure to tune in.

 

Key Takeaways:

[8:53] Shannon introduces her guest for this episode - Reneé Clair.

[10:41] What does Reneé do and who does she do it for?

[11:46] Once you decide to hire someone, what is the next step?

[12:51] What are some of Reneé's tips for writing a job description?

[14:30] What are some ways to put together the application aspect of recruiting?

[16:09] Reneé shares some strategies for automating processes around the application stage of recruiting.

[18:13] How does Reneé sort through the applications received?

[21:35] What does Reneé do to make the sorting process easier?

[23:54] What is Reneé's opinion on addressing pay rate in the application?

[26:34] The next step of the process is the interview. Reneé and Shannon share how they worked on this stage.

[28:53] What are the top three questions to ask during interviews?

[34:22] Why was it so important for Shannon to narrow down the pool of candidates to her top 3?

[36:20] Shannon did some test tasks with her potential candidates to see how they would be a fit for the role.

[39:53] What are some questions Reneé recommends for the final stage of the recruiting process?

[42:21] Reneé shares some tips for people who are going through the final stage interview, which can be nerve wracking!

[44:17] Reneé helped Shannon with rejecting unsuitable candidates.

[47:08] How do personality tests fit into the recruiting process?

[50:53] Reneé has some last tips for people going through the hiring process.

[52:52] Check out Reneé's podcast, Light Me Up.

[54:45] Get in touch to Reneé on Instagram, LinkedIn or her website to find out more about her work!

[55:56] Shannon does a recap of the steps in the recruiting process.

 

Links:

 

Gratitude to our Sponsor Schedulicity and The Connected Yoga Teacher Collective

 

Quotes from this episode:

 

"I really encourage you to start [where your audience is] because those are the people who are interested in what you have to offer and most likely, those are the people who are going to want to give back and to work with you."

 

"If we can automate things, we're going to really save ourselves some time, and that's even true within your own recruiting process."

 

"It is so important to talk about and be okay with setting a salary range that you're happy with."

 

"It is always important not to just see a candidate for where they are right now, but how could they grow with you in your business."

 

"I encourage you to be mindful of your time and their time as you go through this process."

 

Apr 27, 2020

The Connected Yoga Teacher Podcast

166: When & How to Hire a VA (virtual assistant) with Sandra Booker

 

Description:

Running a yoga business is more than just teaching yoga classes. From scheduling and collecting payments, to sales and marketing, to promotion and logistics, we may find ourselves needing help with different elements of running a business. That’s where a Virtual Assistant (VA) can come in handy, but where do we start?

 

Sandra Booker is the founder of Any Old Task, where she provides small business owners with Business Support and Assistant Services. She specializes in workflow and process review, and helps streamline business processes and develop efficient workflows to keep things organized and on track. She also helps startup VAs generate the same kind of raving clientele she enjoys in her own business as part of her work at VA Studio. 

 

Do you really need a VA or you need to look at your own productivity? What should you look at before hiring a VA? How much would a VA cost? Where can you find them, and what are some questions you should ask before hiring? Sandra answers all of our questions about bringing a VA onto your team, and shares some of the benefits that having a VA on your team could provide.

 

If you’ve ever thought about bringing in help into your business but aren’t sure what that would look like, this episode will be an eye-opener.

 

Key Takeaways:

[10:33] Shannon introduces her guest for this episode - Sandra Booker.

[12:05] What is the work that Sandra does and who does she do it for?

[14:22] How can yoga business owners tell when they need to hire a VA?

[16:49] Sandra clarifies when someone might need an OBM vs a VA.

[18:09] How much do VAs charge?

[21:08] Sandra also teaches VAs how to build up their own practice.

[23:39] How specialized should your VA be?

[26:44] How can we prepare to hire a VA?

[29:31] It can be hard to give up tasks that we're so used to doing. How can we decide what to keep and what to give up?

[32:55] Shannon and Sandra discuss some of the benefits of having a VA on your team.

[39:15] What are some things we need to do prior to hiring a VA?

[43:31] Sandra has some tips around when you might start looking for a VA.

[47:50] Your job posting can include some screening questions to filter out applicants to hire.

[50:07] Sandra offers her prospective clients a call to assess if they are a fit for her VA services.

[52:43] How else can you find a VA? Sandra has some suggestions about how to find a VA who is a fit for you and your business.

[55:06] Sandra has a few final tips for anyone thinking about hiring a VA.

[59:08] Get in touch with Sandra via her website or email.

[59:38] Shannon shares her key takeaways from this episode.



Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

 

"What goals are you working towards right now? What do you need in order to achieve those goals? And what are you missing, what's holding you back?"

 

"Always be aware of what the goals of the person you're about to hire are."

 

"All-in-ones don't work. They don't work with shampoo, they don't work with VAs."

 

"If you have anything less than 10 hrs of work to hand off to somebody a month, you probably don't really need a VA yet."

 

Apr 20, 2020

The Connected Yoga Teacher Podcast

165: Offer Online Yoga Masterclass with Shannon Crow & Amanda McKinney

 

Description:

Living in this crisis state of the global COVID-19 pandemic is becoming our new normal, and as yoga teachers, we are all trying to adapt. More of us are switching to offering yoga online, and this can be a challenge to most, if not all of us. Recently, Shannon got together with her biz bestie Amanda McKinney to host a masterclass on the topic of offering online yoga.

 

This is a replay of that masterclass in which Shannon and Amanda answer some of the questions they were receiving from yoga teachers who wanted to know how to get online and teach online in a really quick way. On this episode, Shannon and Amanda outline the first steps to get started in taking your yoga online and offering yoga to your students virtually.

 

Regardless of whether you’ve never done a live video on a social media platform or you’ve had some experience on video and want to offer group or 1:1 lessons on Zoom, or you want to go to the next level by putting your videos on YouTube - this episode is for you.

 

Key Takeaways:

[7:35] Shannon introduces the topic for this episode - a masterclass about offering yoga online.

[9:12] Offering yoga online is all about taking it step-by-step, starting with what you have.

[10:16] Level 1 - If you've never worked with video before, this is where you can start.

[11:24] Where should you start? Amanda recommends starting with live videos for a variety of reasons.

[13:06] Shannon has some tips about going live.

[16:56] Level 2 - You've worked with video before and are more comfortable with it, but you're looking for an option to work with students either 1:1 or in a group setting. This is where you can use Zoom.

[18:36] Shannon highlights how useful having a recording of your classes can be.

[21:50] How can you use Apple TV with Zoom?

[25:10] Should you be offering yoga for free or charging the same?

[28:01] Amanda suggests finding a partner to practice with Zoom before launching it to your students.

[31:50] What tech should you use to take your yoga classes online? Use what you have!

[33:59] The next level is using YouTube, which can be a fantastic resource.

[37:58] There are many benefits to YouTube but you have to decide what's best for your students right now.

[39:16] Shannon shares some of the feedback from yoga teachers who have started teaching online after this Masterclass.

[41:50] Shannon shares more about her new idea, The Connected Yoga Teacher Collective (TCYT Collective).



Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

 

"Start free, and start where you're comfortable." - Shannon

 

"What people really want is connection." - Shannon

 

"Don't assume that your students don't know anything about technology." - Amanda

 

"We do things for free all the time, but make sure that you are also taking care of your business as well." - Amanda

 

"Use what you have to figure out what you need." - Amanda

Apr 13, 2020

The Connected Yoga Teacher Podcast

164: Deepen Your Yoga Practice with Barrie Risman

 

Description:

As yoga teachers, how can we deepen our own yoga practice so that we can teach from a place of authenticity? In between juggling our many commitments and responsibilities, particularly in this challenging time in the middle of the COVID-19 pandemic, we can often fall away from our own practice of yoga. However, we all know that there are so many benefits to having a regular yoga practice, and deepening it. Barrie Risman shares her new book, Evolving Your Yoga: Ten Principles for Enlightened Practice, on how to take your yoga practice deeper.

 

Barrie Risman has been a dedicated student of Iyengar Yoga for more than 25 years, and teaching for almost 2 decades. As the creator of The Skillful Yogi, an online practice and study community of yoga students and teachers from around the globe, Barrie offers a uniquely accessible, authentic and integrated approach to yoga. Her book, Evolving Your Yoga is a guide for teachers and students to deepen, expand, and integrate the benefits of yoga in their lives. 

 

We can go deeper in our practice without necessarily doing more or working harder, or even achieving more difficult poses. Barrie talks to us about how to stay interested in our practice, how to make time for personal practice and why that’s so important to being a yoga teacher. She also shares some tips on how to take your practice deeper, and really highlights that it's not just about doing more trainings and getting more certifications.

 

As all of us grapple with this current situation, this episode could provide some guidance on how to stick to and deepen your yoga practice.

 

Key Takeaways:

[7:06] Shannon introduces her guest for this episode.

[8:29] How did Barrie get started with yoga?

[10:52] What is the work that Barrie does now and who does she do it for?

[15:23] What is something that helps Barrie propel her yoga business forward?

[17:36] How can we deepen our yoga practice?

[21:41] Barrie recommends going back to what made you fall in love with yoga in the first place.

[24:00] Shannon shares how she incorporates self-reflection into her own daily practice.

[24:57] What are Barrie's thoughts on yoga teachers always reaching for the next training to feel like they're adequate enough?

[31:05] What did it look like when Barrie was a full time yoga teacher, and what brought in the biggest portion of her income?

[33:18] Barrie shares more about the membership aspect of her business.

[38:02] There is something for everyone in Barrie's membership - it's not exclusively for yoga teachers.

[39:40] What does it look like behind the scenes for Barrie in terms of making content?

[41:35] How do people in Barrie's group connect with each other?

[42:53] What helps Barrie make so much content?

[45:01] Barrie walks us through what a day and week look like in terms of her routine.

[47:14] Creating content is a lot about discipline and less about creativity - like yoga.

[51:40] What are some other tips that Barrie has for yoga teacher trying to grow their business?

[53:38] What are your key takeaways about how you can deepen your own yoga practice?

 

Links:

 

Gratitude to our Sponsor Schedulicity

 

Quotes from this episode:

 

"I really dedicated and prioritized time to going deeper into my own experience of yoga and learning from that, and trusting that as a source of wisdom."

 

"We can go deeper in our practice without necessarily doing more or working harder, or achieving more difficult poses."

 

"We need to really expand our ideas of what practice looks like, and just doing that helps us deepen our practice."

 

"The prerequisite for being a student of yoga is the willingness to begin again."

 

"The question is not if we're going to get disconnected from our practice, it's when, and how are we going to bring ourselves back once we've done that."

 

"Yoga is not just what we do. It's how we reflect and learn from what we do."

 

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