The Connected Yoga Teacher Podcast

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Now displaying: September, 2023

343: Niche Yoga Marketing with Sarah Karsten [Consultation Call] 0

Sep 25, 2023

The Connected Yoga Teacher Podcast

343: Niche Yoga Marketing with Sarah Karsten [Consultation Call]

Description:

Marketing your yoga can be easier when you find your niche. How do you discover what you want to specialize in, and once you do, how do you market it effectively? In this live consultation call with Sarah Karsten, Shannon Crow guides her through niche yoga marketing.

Sarah Karsten is a yoga teacher based out of Strathmore, Alberta, Canada. She discovered the transformative power of yoga about a decade ago when seeking a change in the world of fitness. Sarah is passionate about creating a supportive community for individuals who are seeking pain relief, stress management, and overall well-being.

In this consultation call, Shannon asks questions to help uncover the niche Sarah wants to explore and her ideal working schedule. Together, they craft a marketing outline to let students know about her offerings and to expand her reach to new audiences. Shannon also shares helpful tips on where to get content ideas for marketing Sarah’s new niche and how to deal with imposter syndrome and overwhelm.

If you are wanting to niche down and market your yoga to get more right-fit students and fill your classes, this is the episode for you.

Key Takeaways:

[2:51] Shannon introduces her guest for this episode which is a live consultation call - Sarah Karsten.

[6:30] What does Sarah do and who does she do it for?

[7:17] What would Sarah's ideal teaching schedule look like?

[8:44] Shannon and Sarah dig into her specific niche as a yoga teacher.

[11:53] Sarah explores why she feels hesitant and awkward about saying she's a yoga teacher.

[14:43] There may be feelings of imposter syndrome to deal with when niching down.

[19:27] Shannon and Sarah discuss her marketing efforts and how she can reach more people.

[26:53] Shannon shares a little about OfferingTree.

[28:37] Shannon and Sarah talk about how to market her online offerings.

[30:41] Shannon offers some tips about how to speak to Sarah's niche audience.

[33:08] What kind of content is Sarah usually sharing with her audience in terms of email marketing?

[40:35] Shannon guide Sarah to find a rhythm that feels doable and sustainable for her in terms of sending out content to her audience.

[46:49] It can be helpful to set aside time in your calendar to create content if you are struggling to find the time to do it.

[48:43] What hesitations does Sarah have about implementing some of these suggestions?

[52:17] Shannon shares some places Sarah can get content ideas.

[55:49] Overwhelm is a very real part of being a yoga entrepreneur. Shannon shares some advice on tackling that.

[64:39] Shannon reflects on this consultation call with Sarah.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Even when I first started teaching, I felt awkward to say I was a yoga teacher... And so that's already come easier. So I think it will get easier the more I talk about it." - Sarah

"You're the best person if you're passionate about it." - Shannon

"Remember why you're doing it. Also, remember that you're doing it to help people." - Shannon

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342: The Yoga of Parenting with Sarah Ezrin 0

Sep 18, 2023

The Connected Yoga Teacher Podcast

342: The Yoga of Parenting with Sarah Ezrin

Description:

Parenting can be really challenging, but yoga can be a useful toolkit for parents and people supporting parents. Sarah Ezrin, author of The Yoga of Parenting Book, has some insights on how yoga can help with the struggles of parenting.

Sarah Ezrin is an author, freelance writer, yoga educator, and content creator based in the Bay Area. She writes extensively on the subjects of yoga, parenting, and mental health, often interweaving these themes, and she is a regular contributor for a variety of popular publications. Her recently-published new book is The Yoga of Parenting: Ten Yoga-Based Practices to Help You Stay Grounded, Connect with Your Kids, and Be Kind to Yourself.

Sarah talks about her why for doing this work and what inspired her to write this book on yoga and parenting. She also shares the two articles that really resonated with people over the years, and how her book is different from other parenting books that can feel really overwhelming to parents. Sarah and Shannon discuss being a present parent, feeling guilty about taking time for yourself, and how to deal with unsolicited parenting advice.

Whether you’re currently in the thick of parenting, are a new parent, or past the “active parenting” stage with older children or supporting parents in yoga classes, Sarah’s tips about the yoga of parenting will definitely be useful.

Key Takeaways:

[3:18] Shannon introduces her guest for this episode - Sarah Ezrin.

[7:43] There's a special book draw you can enter to win one of Sarah's books!

[9:05] Sarah talks about her why and what gets her out of bed in the morning.

[11:08] What are some pieces of content Sarah has created that have really resonated with people?

[14:19] What motivated Sarah to start writing this book that connects yoga to parenting?

[18:29] What are some ways that yoga can help in parenting moments?

[22:38] Even as adults, we have moments of dysregulation.

[24:02] How did Sarah organize her book for parents and how does she hope people will use it?

[26:20] Shannon pops in with a message about OfferingTree - a software that saves her time, money, and headaches!

[27:27] What were some parts of the book that were challenging for Sarah to write?

[30:45] Shannon and Sarah discuss how overwhelming it can be to write a book, particularly about topics as huge as yoga and parenting.

[34:21] What are some things that Sarah has learned while writing the book that have positively impacted how she parents?

[35:51] Shannon shares her personal experience of receiving unwanted parenting advice.

[40:21] What tips does Sarah have for a parent who feels like they don't have time to meditate or do yoga?

[44:06] Sarah addresses the guilt that parents often experience about taking time for themselves.

[49:02] Where can you get a copy of Sarah's book and connect with her?

[51:38] Shannon shares her biggest takeaways from this conversation with Sarah and gives the details of the book giveaway!

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"What really gets me out of bed are the people that feel seen and heard by my work."

"I just felt there was a lack of parenting books that were normalizing making mistakes."

"All of us are the best parents for our Children. We are the best expert on our child."

"The more I think I know, the less I know and the less I need to know."

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341: Online Learning Pro Tips with Emily Light 0

Sep 11, 2023

The Connected Yoga Teacher Podcast

341: Online Learning Pro Tips with Emily Light

Description:

Online courses, trainings, and memberships are wonderful to improve people’s access to educational materials regardless of where they are physically, but becomes up to each individual to complete them on their own. How can we make the most of online learning without becoming overwhelmed? Emily Light shares her tips.

Emily is a yoga therapist who specializes in the nervous system and pelvic health. She runs her own private practice where she see clients 1:1 and also offers live stream online classes. Emily has her own membership site with an on-demand library of yoga classes. She is also an active member of Pelvic Health Professionals and has created a schedule to stay on top of the online learning here.

Emily shares how she set a learning schedule so that she could actually use the membership full of content that she signed up for. She talks about how she finds time to do her online learning, how she takes notes, and what else makes it easier for her to commit and complete her online learning activities. Emily has some great tips about managing online learning effectively, so if you've ever bought a course or paid for a membership and struggled with finishing it or getting the most out of it, this interview is going to be so useful.

Key Takeaways:

[1:26] Shannon shares a discount code for an upcoming event by Pelvic Health Professionals and gives a shout out to OfferingTree.

[5:01] Shannon introduces her guest for this episode - Emily Light.

[6:50] What does Emily do and who does she do it for?

[8:38] How does Emily tackle all the material available in Pelvic Health Professionals?

[10:49] Emily also references the notes provided in Pelvic Health Professionals to create her own notes.

[13:33] Especially with online memberships, the amount of content available to members can feel overwhelming. How does Emily deal with that?

[15:26] What are some baby steps yoga teachers can take if they are feeling like there is a lot of information and they don't have much time to consume it?

[18:52] What are some of Emily's tips for using her notes about what she's learned in Pelvic Health Professionals to create her own content?

[21:45] Shannon and Emily exchange tips on how they manage their online courses and learning platforms.

[23:56] Another big aspect of online courses and memberships is the time investment required. How does Emily help her members with time management?

[26:57] Shannon and Emily discuss their thoughts about the cadence of emails to members and how often they send emails.

[31:04] As a business owner, it is often helpful to have feedback from someone outside the business about what could be improved or changed.

[32:10] Shannon pops in to share a special podcast listener coupon code for OfferingTree.

[33:58] What has Emily's experience of Pelvic Health Professionals been?

[37:34] If you are keen to learn more from Emily, check out her website.

[38:47] Emily shares a little about her donation model live stream classes.

[42:31] Shannon shares her biggest takeaways from this conversation with Emily.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Writing helps me organize new concepts in my mind."

"I definitely saw [the amount of content available] as something I needed to personally create some structure around because otherwise it was going to be untouched."

"I am a big fan of scheduling. I have got to get that on my calendar or it is not gonna happen."

"I'm skillful at transforming overwhelm into excitement with just a little bit of structure."

"It feels really nice to have that personal relationship in an online environment."

"I'm learning stuff for clients that aren't pelvic health clients in the Pelvic health professionals."

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340: Personal and Business Check-In [Part 2] with Shannon Crow 0

Sep 4, 2023

The Connected Yoga Teacher Podcast

340: Personal and Business Check-In [Part 2] with Shannon Crow

Description:

Shannon Crow shares more personal and business updates on this episode. She reflects that the grief she has been dealing with has been impacting her and some of the things that have been helping her through it, including messages from listeners.She also talks about the exchange student she will be hosting in her home soon and some of the activities she has been engaging in to be more “in-person”.

On the professional front, Shannon reveals that she was recently thinking about quitting her business and the podcast. She notes that she needs to take some of her own advice and lean on her team more while cutting back on things that are not essential to the business. Do share your recommendations for Shannon as she navigates this challenging season of life.

Key Takeaways:

[2:46] In this episode, Shannon is sharing more personal and business updates. First, she invites you to take a moment to check in with yourself.

[4:45] Shannon is in a season of grief now. She shares some things that are keeping her going, including messages from listeners. She shares a couple of messages listeners have left.

[12:44] "Meet up" with Shannon online at the yoga series by Sarah Garden.

[16:28] Shannon talks about why she loves using OfferingTree in her business.

[17:38] Shannon shares a personal update about the exchange student she will be hosting in her home!

[18:47] Shannon and her partner Sean have taken on a hiking challenge this year.

[20:34] Shannon has been missing doing in-person activities. She talks about how she is trying to incorporate more of that in her life.

[22:19] Recently, Shannon got very close to quitting her job and the podcast. She shares how she is going to address this feeling.

[28:48] What recommendations do you have for Shannon as she navigates this season of life and business?

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Even though I logically know these things [that I need to take a break and lean on my team more], it feels like sometimes it's not the easiest thing to do."

"[I need to] listen to my gut on this and in this season that I'm in and to really notice and this is where I think that yoga really serves me."

"On my list of things I need to do right now is ask for support and help."

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