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The Connected Yoga Teacher Podcast

Helping yoga teachers to stay connected to information, entrepreneur advice and a community of supportive yoga teachers and professionals.
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Now displaying: October, 2019
Oct 28, 2019

The Connected Yoga Teacher Podcast

Ep 140: Plan Your Yoga Workshop with Shannon Crow

 

Description:

So you want to plan a workshop, but where do you begin? Before you get into the nitty gritty details of what yoga poses you are going to be teaching, or what music you will be playing, or when you’ll be taking a break, there are some things to think about.

 

Based on the questions yoga teachers have asked Shannon, both privately and in The Connected Yoga Teacher Facebook Group, this is something a lot of people need help with. In this episode, Shannon shares her 7 key things to think about when it comes to planning a workshop.

 

From figuring out your target audience, tips on marketing, strategies for how to brainstorm main topics for your workshop, Shannon shares her process of how she approaches creating and planning a workshop. She even tackles some mindset blocks you may have when it comes to pricing your workshop appropriately!

 

If you have never planned a workshop before or you want to hear about the framework that Shannon loves to use for workshops, this is the episode you need to listen to.

 

Key Takeaways:

[:57] This episode is all about planning a workshop.

[4:36] The first thing you need to decide is The One Thing. What is the one thing you would like your attendees to walk away with?

[9:01] The second thing to consider is who the workshop is for. Don't be afraid to niche down on this!

[12:46] When would you like to do this workshop? Remember - you need to give yourself enough time to plan and market it!

[15:43] Shannon explains how reverse engineering your time can help with the planning stage.

[19:01] Shannon has some tips on marketing your workshop and getting the word out.

[20:49] The next step is to think about pricing.

[25:12] Shannon shares a personal example on getting clarity on your pricing.

[30:07] Time for the "sticky note plan" for the main topics! Shannon breaks down what this means.

[33:42] Next, comes naming and marketing your workshop.

[35:47] Shannon uses more sticky notes for this part of the process - figuring out the attendance.

[37:12] Shannon wants to hear about the workshops you are offering in your community or thinking about offering.

 

Links:

Episodes on Money and Pricing:

Gratitude to our Sponsors Schedulicity and MamaNurture

 

Quotes from this episode:

 

"What is the one thing you would like your attendees to walk away with?"

 

"What I'd love for you to offer to people who attend your workshop is that they walk away feeling like they have something tangible."

 

"Don't be afraid to niche down!"

 

"The important piece that a lot of yoga teachers will miss is ... the piece about telling people about your workshop."

 

"Oftentimes, the value of what we're offering is way beyond what we're charging."

 

"Clarity is better than being clever, especially when it comes to names."



Oct 21, 2019

The Connected Yoga Teacher Podcast

Ep 139: Grow Your Yoga Business via Email with Tarzan Kay

 

Description:

What do emails have to do with increasing your income as a yoga teacher? With the right strategy, it can be an amazing tool to connect with your yoga students in your community or online, increase your number of clients, or promote a launch of a new offering. Tarzan Kay shares her expert insight on just how you can do this.

 

Tarzan Kay is a launch strategist and copywriter who has gone years of hustling for clients at $35/hour, to a rock star client list and a $1,500 hourly rate. She works with clients such as Amy Porterfield, Jasmine Star and Marie Forleo, and was featured in Forbes Magazine. She focuses on helping people make money doing what they love by writing powerful email and website copy that converts readers into clients.

 

Email can be a powerful marketing tool if you know how to harness it. Tarzan shares how to write emails that don’t feel salesy, how long your emails should be, how often you should be sending emails, and whether you should just hire someone else to write all of your copy.

 

Whether you’ve already been using emails to reach new students or this is the first time you’re thinking about how to grow your yoga business via email, there are some great tips in this interview.

 

Key Takeaways:

[5:17] Shannon introduces her guest for this episode - Tarzan Kay.

[6:56] How did Tarzan become a launch strategist? She explains the work that she does and who she does it for.

[10:56] What are some of Tarzan's tips for raising your rates?

[15:13] Tarzan raised her rates from $35/ hour to $1,500/ hour. She reveals some of the packages she offers clients and how it might apply to yoga teachers.

[23:21] Why is it important for yoga teachers to be emailing their students?

[26:28] How should yoga teachers be writing emails so that they don't feel salesy?

[29:10] What are some resources Tarzan recommends to break through the mental block of not wanting to sell?

[30:22] How often should people be emailing their list?

[33:50] One email, one job - Tarzan explains how this applies to your emails.

[36:48] Tarzan explains what inspired her to create her Legendary event.

[38:56] One of the things yoga teachers say holds them back from writing emails is that they're not feeling creative. Tarzan has a response to that.

[40:36] How long should an email be?

[42:11] Should you hire someone to write your copy for you?

[44:11] What is your brand voice and how do you develop that?

[47:00] What are some of Tarzan's tips for bringing in new clients through email?

[49:33] Tarzan doesn't create free content all the time. She explains how her strategy works.

[57:47] What is Tarzan's recommendation for building up to a launch?

[1:00:46] Tarzan has some final bits of advice around sending emails.

[1:02:10] Find out more about Tarzan at her website and check out her free quiz too.

[1:03:44] Shannon shares her key takeaways from this episode. What were yours?

 

Links:

Gratitude to our Sponsors Schedulicity and MamaNurture

 

Quotes from this episode:

 

"When someone's not paying you very much, they aren't that invested in showing up and doing the work."

 

"You're really selling yourself short if you think as a yoga teacher, all you have to offer is guiding people through a series of poses."

 

"You have to create the vision for them, when you're selling a package."

 

"What's more important is creating a package and a vision for people that you can put a healthy price tag on."

 

"Email is where you can develop your know-like-and-trust factor if you just show up there more consistently."

 

"I don't think that your business can grow beyond yourself. You have to work on your own personal expansion in tandem with the expansion of your business."

 

"You really need to take the time to figure out your own voice."

 

"The important thing is that you write [emails] and you send them and what you think is not good, someone else might think is the greatest thing they've ever read."

Oct 14, 2019

The Connected Yoga Teacher Podcast

Ep 138: Accessible Yoga Beyond Asana with Jivana Heyman

 

Description:

What does it mean to make yoga accessible to everyone? Yoga goes beyond just asana, so what does it really mean? Jivana Heyman is one of the frontrunners of changing the thinking around yoga, and making the whole of yoga accessible to everyone.

 

Jivana Heyman is the Founder and Director of Accessible Yoga, an international non-profit organization dedicated to increasing access to yoga teachings through education, training and advocacy with the mission of shifting the public perception of yoga. Over ten years ago, he coined the term “accessible yoga”, and since then, it has gained traction and is impacting the larger yoga world. As a yoga teacher, Jivana has specialized in teaching yoga to people with disabilities with an emphasis on community building and social engagement and has led countless yoga teacher training programs around the world over the past 25 years.

 

At its core, Accessible Yoga is about highlighting the amazing work people are doing and creating new connections and community. Jivana shares more about how we can make yoga more accessible, on the level of individual classes, trainings, and in yoga culture in general. He also reveals some of the content of his new book Accessible Yoga: Poses and Practices for Every Body, to be released in November 2019. Jivana also reveals why collaboration and creativity are an important part of making yoga accessible to all.

 

This is such an important topic for all yoga teachers who want to share yoga with everybody, and this episode will inspire you to see making yoga accessible to all in a new light.

 

Key Takeaways:

[5:19] Shannon introduces her guest for this episode - Jivana Heyman.

[7:13] What does Jivana do and who does he do it for?

[8:52] What are some aspects in which Jivana sees that yoga is not accessible to all people?

[11:21] Accessible Yoga is about highlighting the amazing work people are doing and creating new connections and community.

[13:00] Jivana shares his personal experience of how yoga impacted him in a way that saved his life.

[15:48] Jivana has a new book coming out in November 2019. He talks about the inspiration for the book and what it covers.

[20:37] At the heart of Jivana's work is making the whole of yoga, beyond just asana, accessible to everyone. He gives an example of this.

[22:29] How does Jivana illustrate and make the rest of the 8 limbs (apart from asana) accessible in his book?

[24:29] What are some of the messages Jivana is trying to get through to yoga teachers?

[27:35] Two main aspects Jivana focuses on during his trainings for teachers are creativity and collaboration. He explains how creativity factors to teaching yoga.

[33:15] How does collaboration factor into making yoga more accessible?

[40:37] How long has Jivana been doing his work with the Accessible Yoga organization?

[42:31] Jivana speaks about his vision for Accessible Yoga and how that has revealed itself to him over time.

[45:10] What is the yoga world, and what is its relationship to the rest of the world?

[46:09] Jivana has recently changed his social media strategy. He explains what prompted this change.

[49:52] Accessibility often starts with finances. Why does Jivana believe that?

[53:07] What were some things that came up as Jivana was writing his book? Shannon and Jivana discuss the ego.

[1:03:27] Jivana shares some of his final pieces of advice.

[1:04:35] Get in touch with Jivana via his website, and be sure to follow him on social media.

[1:05:42] What does accessible yoga mean to you?

[1:07:36] Shannon gives us a sneak preview of what's coming up next week on the podcast!

 

Links:

 

Gratitude to our Sponsor Schedulicity and MamaNurture

 

Quotes from this episode:

 

"The work of Accessible Yoga is to highlight the incredible work that's out there, not really creating something new."

 

"That's a big piece of our work too, really trying to create new connections and community where there really hasn't been one."

 

"At the heart of my work is not really asana, but actually the whole of yoga and really thinking differently."

 

"I think that people are doing the best they can with what they have, and I appreciate that."

 

"You can learn to paint by copying great masters, that's an amazing way to study. But eventually, to be an artist, you have to paint your own way."

 

"Doing your practice is the least selfish thing you can do. Taking care of ourselves is the most serviceful thing we can do for the world."

 

"Accessibility often starts with finances."



Oct 7, 2019

The Connected Yoga Teacher Podcast

Ep 137: Yoga and Brain Injuries with Ann Green

 

Description:

Traumatic Brain Injury (TBI) is a condition that is far more prevalent than we might think. An estimated 69 million people worldwide suffer from Traumatic Brain Injuries each year, and the thing is, it’s often not possible to tell just by looking at a person if they have experienced TBI. Ann Green joins me to share how we as yoga teachers can learn a few things to help people on the road to recovery.

Ann Green is a yogi, a runner, and a surfer with over 30 years of teaching yoga, and almost fifteen conducting yoga teacher training. She has a background in sport psychology and physical education, and a Masters in Exercise Science from the University of Toronto. Ann is skilled in Coaching, Wellness Coaching, Pain Management and Prevention, Yoga, and Fitness Training.

Over the years, Ann has had her own experiences with concussions and brain injury. In her line of work, she has also come across many individuals who have experienced TBI, and this has inspired her to shift her focus to offer yoga that caters specifically to the needs of those coping with brain injuries. Ann shares her own journey living as a person with brain injury, and how this has informed her practice and her work in this space. She has some tips on what we can do in a yoga class, or with breath and movement to assist someone on the road to recovery with a brain injury, as well how empowering it can be just to understand what someone with this condition may be going through.

Whether you have experience working with students with brain injury, or this is something you have never even considered, this episode is sure to be informative for all yoga teachers.

Key Takeaways:

[5:36] Shannon introduces her guest for this episode - Ann Green.

[7:30] When did Ann start to tie in yoga and brain health?

[12:38] Ann shares her personal experience with concussions and brain injury.

[19:17] What are some symptoms that might come up for someone with brain injury?

[25:26] Ann highlights some of the reasons she believes the concussion rates are highest for women between 45 and 55 years of age.

[26:42] Ann has learned and grown from her experience with brain injury, and has framed her experiences in a different light.

[29:02] What does Ann do in her classes with her students dealing with brain injury?

[32:16] Ann has created a program called Brainstorm, for people with concussions or who work with people with brain injuries to connect in community and find their calm.

[40:54] Ann shares some key aspects of the Building a Blissful Brain classes.

[46:40] Shannon and Ann discuss working with people with concussions and how you may need to help them push a little further in their recovery process.

[48:27] What are some language cues that can be helpful (or unhelpful) when working with someone with a concussion or brain injury?

[50:46] Talking about neuroplasticity, what are some movements that can be useful to integrate into the class?

[1:00:53] Ann has some final recommendations for yoga teachers working with students with brain injuries for the first time.

[1:03:02] Shannon shares some of her biggest takeaways from this interview with Ann.

 

Links:

 

Gratitude to our Sponsor Schedulicity and Mama Nurture

 

Quotes from this episode:

 

"You can't do movement without the awesome, excellence of communication with your brain."

 

"The only reason that people don't get so incredibly worried about [concussions] is, most people don't die of a concussion."

 

"The numbers show from the States and from Canada, that we are beyond epidemic levels of concussion, minor brain injury level."

 

"Your mess becomes your message."

 

"I want people to realize something that's not recognizable and it is invisible, we need to make it recognizable."

 

"Let tenderness be your teacher.

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