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The Connected Yoga Teacher Podcast

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Now displaying: November, 2017
Nov 25, 2017

Patricia Fasciotti - Grow Your Audience with a 5-Day Challenge

On today’s unique episode Patricia Fasciotti shares her experience with a unique marketing strategy. The discussion transitions into a  consultation call with Shannon as she advises Patricia on how to move forward with social media marketing.

 

Patricia is a Doctor of Physical Therapy, Yoga instructor, Certified Strength and Conditioning Specialist, and Nutrition Coach all under the name The Wellness Concierge.

 

Patricia wants to expand her online offerings as she has found this teaching format a great fit for her life. Patricia is a mother of 2 kids and is looking for a work-life balance that will allow her the financial freedom to spend more time with her children.

 

Patricia’s multi-faceted approach to wellness is a gift to her clients and in order for her to reach those who could benefit from her services Patricia decided to offer a free 5-day Wellness Challenge to current and potential clients.

 

Patricia outlines to Shannon how she approached this marketing strategy and the benefits of offering this challenge and what she learned from it.

 

Patricia is a down-to-earth, warm personality who openly shares what has (and hasn’t) worked for her in this process. Shannon, through consultation, helps Patricia move through the fear of marketing herself further on social media platforms.



4:10 How Patricia got into yoga

 

08:00 Patricia’s online class membership- The Yoga Suite

 

09:35 The 5-day Wellness Challenge- a free offering that can be used to showcase your work to an audience

 

10:20 How her 5-day Challenge works

 

12:00 How Patricia prepared and marketed her 5 Day Challenge

 

14:45 Caution around creating Facebook ads

 

17:45 Patricia outlines Day 1 of Challenge and using Facebook Live

 

20:00 Patricia’s first Facebook Live video experience

 

21:50 Last day of 5 day Challenge- a time to celebrate and build excitement for an upcoming offering, offering prizes

 

24:30 Benefits of having a Facebook group page

 

**Consultation Call**

 

27:30 Patricia asks about her social media presence and marketing strategies moving forward

 

28:50 Shannon asks Patricia what feedback she’s gotten from her clients

 

30:10 Shannon asks if Patricia’s “Big Why” of her yoga offerings match with her clients’  “Big Why”

 

31:40 If there is fear behind your hesitation to build your online presence with advice to move through the fear

 

36:30 Shannon guides Patricia through fine-tuning her online yoga offerings

 

37:20 Advice on deciding on number of clients to take on- limit on group numbers allows for more individualized attention and raising price for membership is valid, builds loyalty

 

40:20 Look at your niche, ideal student and where your offerings have gained traction in the past

 

45:00 Setting goals around getting new clients

 

45:45 Recognizing and rewarding clients that are most engaged

 

48:15  Sharing your business offerings on your personal Facebook page

 

49:05 One-minute videos, the importance of relatability in videos

 

50:30 Setting a goal for putting videos on Youtube

 

52:55 Closing thoughts with Shannon



Links

 

Patricia's Website- The Wellness Concierge

 

Patricia's Free Body Balanced 7-day Challenge

 

The Concierge Lounge Group on Facebook

 

The Yoga Suite- online membership program

 

Email: patriciafasciotti@gmail.com

 

Patricia's Instagram

 

Mondays With Margo on Youtube

 

TCYT Podcast 031: Facebook Marketing with Amanda Bond

 

The Connected Yoga Teacher Facebook Group

 

Follow The Connected Teacher on Youtube

Nov 18, 2017

 

 

Today’s episode is unique in that instead of one featured guest we have seven!  Shannon reached out looking to answer a question asked on The Connected Teacher Facebook Group: What advice would you give your new teacher self?

 

Thoughtful and beautiful reflections were recorded by 7 yoga teachers who passed them on to Shannon so she could share with all of you while reflecting on her own experiences as a yoga teacher fresh out of yoga teacher training. What would you tell your new teacher self?

 

3:15 Betsy Brockett

 

4:45 Jamie Grollman

 

6:25 Kristina Kelly

 

9:25 Catherina Espinoza

 

10:55 Amanda Kingsmith

 

13:15 Lisa Zaehringer

 

15:30 Allie Bright

 

17:40 Shannon shares other advice from The Connected Yoga Teachers Facebook Group

 

Links

 

To get in touch with featured yoga teachers:

 

Betsy Brockett

Betsy's Website

Betsy's Instagram

 

Jamie Grollman

Jamie's Website

 

Kristina Kelly

Kristina's Website- Get Moving Fitness

Balanced Breath Studio Facebook Page

 

Catherina Espinoza

Catherina's Website- Tu Espacio Yoga

Tu Espacio Yoga on Facebook

 

Amanda Kingsmith

Amanda's Website- M.B.Om (Mastering the Business of Yoga)

Mastering the Business of Yoga Instagram

 

Lisa Zeahringer

Lisa's Website- Synchronicity Wellness

Lisa on Facebook - Synchronicity Wellness

 

Allie Bright

Allie's Website- Bright Java

Bright Java on Instagram

 

The Connected Teacher Facebook Group

 

MamaNurture Yoga Teacher Training (RPYT)

 

Shannon's Consultation Services

 

Gratitude to our Sponsor Schedulicity

 

Nov 11, 2017

Trina Altman took a Kripalu yoga class at Brown University and became intrigued by the practice. She became a yoga teacher in 2008 igniting her desire to research anatomy and movement.

 

The culmination of the knowledge she obtained has allowed her be a multi-disciplinary teacher; borrowing from many kinds of movement practices. Trina is very much focused on balancing her practice and teaching to include strength training along with stretching.

 

Trina’s passion for movement has led her to create Pilates Deconstructed®, an innovative interdisciplinary approach that fosters an embodied understanding of Pilates and its relationship to modern movement science.

 

Along with her 500-hour yoga teacher training, she is a STOTT Pilates® certified instructor, leads teacher training in Yoga Tune Up®, the Roll Model® Method and Rx Series for Equinox locally and Internationally.

 

Trina has presented at Kripalu and multiple conferences such as the Yoga Alliance Leadership Conference. She teaches online classes which can be found on her website as well as in person in Los Angeles at Equinox  and The Moving Joint.

 

Trina’s teaching fosters body cognition and self-discovery that is firmly grounded in anatomical awareness. She builds bridges between the mystical and pragmatic and specializes in helping others to access their body’s tissues and their heart’s purpose.

9:25 Where Trina’s yoga journey began

 

11:45 How Trina began to consider the injuries that can be sustained while practising yoga

 

14:55 Importance of strength training

 

16:35 The danger of believing yoga is a fix-all

 

19:00 What does Trina’s balanced personal practice look like?

 

22:45 Trina’s concern about risk-prone movement in classes she’s attended

 

23:00 Trina’s experience with group classes (and taking a break from them)

 

25:25 Group class paradigm- pros and cons

 

27:20 What can teachers do in their own personal practice to build strength

 

29:40 How Trina teaches yoga (and how she takes from many different movement modalities)

 

32:10 What is the Feldenkrais method?

 

36:15 Trina’s online teaching offerings

 

38:30 How do we prevent injuries to our students?

 

40:10 Pilates- “the missing link”

 

44:05 Where you can find Trina in the upcoming months

 

44:20 Trina’s closing advice on preventing injury when teaching

 

47:25 “There is no one answer”

 

48:30 Group vs. private classes when it comes to yoga injuries

 

49:35 Four Principles of Teaching Movement: T.R.U.E.

 

T- total embodiment

R- regress to progress

U- understand underlayer

E- creating an Environment of Safety

 

57:20 Shannon’s closing thoughts


Links

 

Website: Trina Altman- Pilates Deconstructed® & Yoga Deconstructed® Embodied Anatomy Biomechanics

 

Trina Altman's Youtube Channel

 

Trina's Instagram

 

Trina's Yoga and Pilates Facebook Page

 

Mettaversity Course: Realigning Yoga: New Directions in Yoga Anatomy and Movement Research with Trina Altman

 

Yoga Deconstructed® Courses with Trina Altman

Feldenkrais Method Wikipedia Article

 

Interoception Wikipedia Article

 

Proprioception Wikipedia Article

New York Times Article: How Yoga Can Wreck Your Body by William J. Broad

 

Book: The Science of Yoga: The Risks and Rewards by William J. Broad

 

Relevant TCYT Episodes:

 

Podcast: 007: Breath and Pelvic Health with Trista Zinn

 

Podcast: 32: Strengthen Your Yoga Practice with Kathryn Bruni-Young

The Connected Yoga Teacher Facebook Page

 

Trevor Parks Yoga Playlists (can view if a member of The Connected Yoga Teacher FB Page)

Nov 4, 2017

Not #CrushingIt is Okay

 

Rachel East is a Certified Professional Coach and co-founder of Clarity on Fire with her business partner and best friend Kristen Walker.

 

Clarity on Fire Coaching was created based on Rachel and Kristen’s experiences with mind-numbing, unfulfilling work and their unwillingness to accept the status quo.

 

The coaching is geared towards millennials “who know what they don’t want but don’t know what they’d rather be doing”, which was how they felt coming out of college.

 

Rachel majored in Communications and Public Relations because she knew it was where she would flourish. When she graduated she gladly took a job she was offered as it was tough time economically (after the 2008 recession), and there was a lot of fear surrounding employment.

 

Rachel found her position as an Events and Promotions Co-ordinator wasn’t ultimately something she cared deeply about. In figuring out what she did want led her to pursue life coaching.  It encompassed many of her passions including self-development and therapy.

 

The Passion Profile Quiz that Clarity on Fire developed helps uncover your passion (the content) as well as how it can be expressed in your ideal working environment (the context).

 

Rachel coaches a lot of self-defined perfectionists that are feeling burnt out. There is a mindset in society that we need to be busy to be worthy. Almost everyone struggles with this notion which is why Rachel’s message is so important.

 

Have no fear if you like your free time, don’t want to build an empire, aren’t a huge fan of social media, or, as Rachel puts it, you don’t want to be a #girlboss or ‘crush it’. There are many ways to approach being a successful entrepreneur.

 

Rachel’s wrote her blog post Confession: I Have No Desire to be a #girlboss out of frustration when she was feeling burnt out. There was a strong response from people from various professional backgrounds.  She knew that she had hit on something that many felt but few articulated as it isn’t a prevalent societal attitude. Rachel and those who responded to her post discussed defining success and passion for yourself and adhering to your values to discover a working environment that will lead to personal fulfilment.

 

12:10 Rachel’s professional journey leading her to Clarity on FIre

 

15:25 Question from Julia, a member of The Connected Yoga Teacher Facebook Group about passion and fulfilment

 

19:50 Quality vs. Quantity- how focusing on numbers can negatively impact your business and outlook

 

21:05 Re-defining what success means to you

 

23:55 Authenticity has a bigger impact than presenting an airbrushed image

 

24:55 Rachel’s blog post Confession: I Have No Desire to be a #girlboss and how it resonated with so many

 

28:15 How strong boundaries give you freedom as an entrepreneur

 

29:30 Business is one aspect of your life, avoid co-dependence. Our job and ourselves are two separate things.

 

33:15 How Rachel defines passion

 

35:15 Looking at your job as a journey, not a destination. The danger of grasping too tightly, resisting evolving, growing, or even pursuing a different career path.

 

39:00 Knowing the difference between the ‘fertile void’ and being afraid of putting yourself out there- fear vs. intuition.

 

43:05 The Passion Profile Quiz

 

44:40 Understanding your time and money values



52:05 Setting limits in your business to suit your personality

 

Links

 

Clarity On Fire Website

 

The Passion Profile Quiz

 

Blog Post: Confession: I Have No Desire to be a #girlboss by Rachel East

 

Instagram White on Rice

 

The Connected Yoga Teacher Facebook Group

 

The Connected Yoga Teacher Podcast  030: Rituals to Start and End Your Day with Puja Madan

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