The Connected Yoga Teacher Podcast
181: Grow an Online Yoga Business with Nikki Naab-Levy
In recent times, many of us have had to make the leap to shift our businesses online. Whether it's creating the foundation to sell online classes or courses, or figuring out what to share on social media or the videos to put up on YouTube, most of us could do with a little help. Nikki Naab-Levy has some insights on how we can leverage the online space in our yoga business to bring yoga to more people and grow our businesses at the same time.
Nikki Naab-Levy is a Pilates teacher and certified functional strength coach with over 10 years of experience helping clients build strength and overcome injury. Apart from her work with fitness and movement, Nikki also provides business consulting and copy writing services for movement teachers, particularly yoga and pilates teachers, to help them build their businesses and get better at marketing. Nikki Naab-Levy runs her movement-based business almost 100% online, and she has some great insights about what it takes to transition your yoga business to the virtual world.
If you are asking, “How can I stand out online when we’re all teaching the same thing?”, “What should I post on social media?” and “How can I get past the fear of putting myself out there?” - Nikki has some answers for you. Shannon and Nikki also discuss figuring out which online products to offer or which workshops will sell best, and the technology needed to run a successful yoga business online. (Hint: you don’t need fancy tech to be successful!)
[6:34] Shannon introduces her guest for this episode - Nikki Naab-Levy.
[7:43] What does Nikki do and who does she do it?
[11:42] What was Nikki's journey in taking her business online?
[15:09] Nikki's strategy is to build relationships with people over a long period of time. She explains how she has done this authentically over time.
[17:48] Nikki's other strategy was to get into Facebook groups and help people.
[20:30] Building relationships with potential clients is like dating!
[21:35] Why is email marketing more powerful than social media?
[24:33] Getting your business online is a lot of trial-and-error to figure out what works.
[25:25] Why does Nikki feel more confused now than she did four years ago?
[28:50] What are some things that Nikki knows now that she wishes she had known from the beginning?
[30:30] Part of Nikki's branding is ... fishnets! How did she come up with that idea?
[35:30] If Nikki could choose only one platform for video, what would it be?
[38:13] What content should you start with to begin building your audience?
[43:40] Nikki has some final bits of advice for someone looking to move their business online.
[47:44] Follow Nikki online via her website, and check her out on social media.
[50:23] Shannon shares some of her key takeaways. What were yours?
Gratitude to our Sponsor Schedulicity
Quotes from this episode:
"If people can't understand what you're saying, then they don't understand how to use the information or how you can help them." - Nikki
"I very quickly realized I need a network to be successful." - Nikki
"The best way you can get on someone's radar in a positive way is to show up and be helpful." - Nikki
"Instagram isn't where my money is. Email is." - Nikki