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The Connected Yoga Teacher Podcast

Helping yoga teachers to stay connected to information, entrepreneur advice and a community of supportive yoga teachers and professionals.
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Now displaying: August, 2021
Aug 30, 2021

The Connected Yoga Teacher Podcast

235: Five Steps to Effective Content with Shannon Crow [Part 4]

 

Description:

Have you ever felt stuck when it comes to creating content for your yoga business? Maybe you feel like you don’t know what to post, or how to share about your unique yoga offering. In this 5-part mini-training, Shannon Crow walks us through a 5 step process to create effective content.

 

Step 4 is where this content creation process gets juicy. Shannon explores the HOW of content creation and encourages you to think about how you will show up. Video, audio, text, images - these are some ways you can show up. You just have to pick one to start. Shannon has some great brainstorming questions to inspire you to create content, and two very simple tips that can make a huge difference in creating effective content.

 

Key Takeaways:

[2:36] This episode is all about Step 4 of Shannon's content creation process!

[3:51] Shannon recaps the first three steps of this process.

[5:44] Step 4 is about answering the question HOW - video, text, audio or images?

[7:35] The action step for this episode is to choose one (only one!) way to share content. How are you going to show up?

[8:31] Shannon shares some tips on how to stay on top of content ideas.

[10:35] Shannon gives a shout out to the sponsor, Schedulicity.

[12:46] Need some inspiration for your content? Shannon shares some ideas to get you started.

[20:59] If you're struggling with consistency, Shannon has some insights on consistency vs. quality.

[22:07] Two more tips for effective content creation - split up your content, and include a call to action!

[23:30] Shannon shares thanks, and highlights the action step for this week.

 

Content Ideas:

  • Your Big Why - What is your next big yoga offering?
  • Share yoga resources
  • Ask your students for questions
  • What holidays are coming up? Or days of awareness that your students might be interested in?
  • Your own experience with yoga
  • What does self-care look like to you?
  • What is your specialty or niche?
  • What yoga poses, breath practices, meditation techniques, mantras or mudras do you love or hate or what ones help with a specific struggle that you or your students are dealing with?
  • What do you hear people complaining about?
  • Share a favourite recipe or life hack
  • Don’t be afraid to take a stand

 

Links:

 

Gratitude to our Sponsors Schedulicity and Conscious Marketing for Yoga Teachers Training with Tristan Katz.

 

Quotes from this episode:

“Where do you feel comfortable right now?”

 

“The key right now is to only choose one thing, one way that you are going to share right now.”

 

“Another key piece of this is to keep all of your content ideas - the brainstorming, the planning, all of the ideas - in one location."

 

“Where would you be able to start with this without any hesitation?”

 

“Do not be afraid to stand out.”

 

“Yoga teachers need to create consistent content to get to their best quality content.”

Aug 23, 2021

The Connected Yoga Teacher Podcast

234: Five Steps to Effective Content with Shannon Crow [Part 3]

 

Description:

Have you ever felt stuck when it comes to creating content for your yoga business? Maybe you feel like you don’t know what to post, or how to share about your unique yoga offering. In this 5-part mini-training, Shannon Crow walks us through a 5 step process to create effective content.

 

Once you figure out when and why you are creating content, the third step is to figure out WHERE. There are a multitude of content channels available to us these days, from social media, to our websites, to podcasts, and more - but to get started, you just have to pick one. Shannon shares two questions to ask yourself to determine the best content channel for you, and highlights some of the most powerful content channels we may be overlooking!

 

Key Takeaways:

[2:40] Shannon is covering Step 3 of the five-step miniseries on creating effective content

[3:48] Shannon recaps Steps 1 and 2 of her process.

[4:31] Step 3 is all about figuring out where to share your content.

[5:32] To figure out where you should be posting, there are two questions you should ask yourself.

[8:04] Shannon highlights some of the channels we might be overlooking to share our content.

[11:26] Social media is often the channel we think of when we think about where to share our content.

[12:41] Looking at the list of channels available to share your content can feel overwhelming, but you just have to choose one.

[13:39] Shannon shares a small pep talk if you're experiencing some imposter syndrome.

[16:16] Shannon gives thanks and shares the Schedulicity hot tip of the week. 

[17:33] Shannon recaps the action step for this episode.

 

Content Channels:

  • NETWORK
    • Friends & Family
    • Introduce your specialty not just "yoga teacher" 
    • Referrals
    • Business cards 
    • Local News 
    • In-Person Presentations 
    • YTT                
  • EMAIL
    • Weekly/bi-weekly or monthly newsletter 
    • Freebie 
    • Nurture Sequence   
  • WEBSITE
    • Your Own Website 
    • Featured Guest Articles
  • SOCIAL MEDIA
    • Facebook 
    • Instagram 
    • Tik Tok 
    • Snapchat 
    • LinkedIn 
  • SEARCH ENGINES
    • Google Ads
    • YouTube
    • Pinterest
  • BOOK
    • Print / e-book
  • PODCAST

 

Links:

 

Gratitude to our Sponsors Schedulicity and Conscious Marketing for Yoga Teachers Training with Tristan Katz.

 

Quotes from this episode:

"What is the most effective place for me to share my content so that people see it, are interested, feel connected to it and sign up if it's a good fit?"

 

"What platform is your ideal yoga student already using?"

 

“Remember we are only choosing one thing, and that one thing is going to make all the difference.”

Aug 16, 2021

The Connected Yoga Teacher Podcast

233: Five Steps to Effective Content with Shannon Crow [Part 2]

 

Description:

Have you ever felt stuck when it comes to creating content for your yoga business? Maybe you feel like you don’t know what to post, or how to share about your unique yoga offering. In this 5-part mini-training, Shannon Crow walks us through a 5 step process to create effective content.

 

Creating content can be fun, but what’s the real reason you’re actually creating content? The second step of creating effective content  is figuring out the WHY - why are you creating content? Without understanding why you are doing it, your content will not be aligned with your goals, and you probably will not achieve the results you are hoping for. Shannon explains more about this step in the content creation process and shares an action step for you to get started!

 

Key Takeaways:

[2:23] In this episode, Shannon is diving into Step 2 of her content creation process!

[3:30] Shannon does a quick recap of Step 1 - When.

[4:53] Step 2 is all about answering the big WHY. Why are you creating content?

[8:20] No matter what our goals are in our yoga business, we still need to make a profit.

[10:10] What would help you generate more profit right now?

[13:44] You are not alone in this!

[14:22] Action step: Create a visual for your next offering that you’d like to promote.

[20:36] Check out the Schedulicity hot tip of the week.

[21:51] Shannon highlights the action step for you to do right now!

 

Reasons Why Yoga Teachers Are Creating Content:

  • Grow their business
  • Grow their email list
  • Get more yoga students 
  • Increasing profit
  • Build a community
  • Share yoga with more people
  • Gain more followers on social media
  • Become known as an expert
  • Be part of a healthcare team -- gain referrals
  • Sell courses, online classes or a product
  • Get hired by a yoga studio
  • Become a famous yoga teacher
  • Easily fill a retreat, workshop, Yoga Teacher Training or event

 

Links:

 

Gratitude to our Sponsors Schedulicity and Conscious Marketing for Yoga Teachers Training with Tristan Katz.

 

Quotes from this episode:

“Why are you creating content? It cannot be just for the fun of it!"

 

"What do you want your business or your life to feel like in the near future?"

 

"Ask yourself two questions. 'What is the impact that this offering is going to make to those who sign up?' And, 'Who could I invite next?'"

 

Aug 9, 2021

The Connected Yoga Teacher Podcast

232: Five Steps to Effective Content with Shannon Crow [Part 1]

 

Description:

Have you ever felt stuck when it comes to creating content for your yoga business? Maybe you feel like you don’t know what to post, or how to share about your unique yoga offering. In this 5-part mini-training, Shannon Crow walks us through a 5 step process to create effective content.

 

Content is anything that you are creating or sharing to build your business. There are several different types of content that you can think about creating, but before trying to dive right into writing an article or recording a video, the first step is to figure out WHEN. Shannon explains more about this step in the content creation process and shares an action step for you to get started!

 

Key Takeaways:

[5:04] Creating content is the quickest and easiest way to showcase what makes your yoga unique.

[6:22] Step 1 of the content creation process is WHEN.

[7:36] Look at your calendar and see when you have time to create content.

[8:57] Being consistent with content is key!

[9:57] Choose a weekly time and day to create content.

[11:24] Do a trial to see which time and day works best for you.

[14:03] Find an accountability partner to tell about your content creation commitment.

[15:14] Action Step: Set the time to create content, and tell someone about it.

[16:08] Shannon gives thanks!

[18:25] Schedulicity shares the hot tip of the week.

[19:43] Shannon highlights the action step for this episode.

 

Types of Content You Can Create:

  • Articles
  • Audio
  • Video
  • Social media posts
  • Emails

 

Links:

 

Gratitude to our Sponsors Schedulicity and Conscious Marketing for Yoga Teachers Training with Tristan Katz.

 

Quotes from this episode:

"All of us need to work to show what makes our yoga unique compared to all the other yoga options out there."

 

"Content [is] anything that you are creating or sharing to build your business."

 

"Do you want to grow your yoga business and do you want more people signing up for your offerings?"

 

"As you work this muscle, as you create content, it's actually going to get easier."

Aug 2, 2021

The Connected Yoga Teacher Podcast

231: Conscious Marketing with Tristan Katz

 

Description:

More and more yoga teachers are digging into how to take their yoga off the mat and continue anti-oppression and social justice work in the world. But how can you reflect this in your marketing, and do it in a way that is genuine and authentic? Tristan Katz has some insights about how to be more conscious in your marketing as a yoga teacher.

 

Tristan Katz is a writer, educator, and digital strategist who offers business and marketing mentorship programs, web and graphic design services, as well as workshops and trainings centered around queer identity and transgender awareness with an anti-oppression and intersectional lens. Tristan also co-hosts the podcast, ALL THE F*CK IN with Lauren Roberts, where they talk about business and entrepreneurship with the radical perspective that we don’t have to choose between social justice values and being successful. Tristan also sits on the Board of Directors at Accessible Yoga. Through their work, Tristan supports those who seek to grow while staying aligned with the practices of yoga, equity, diversity, and inclusivity.

 

Tristan shares more about conscious marketing and how we can connect with our audience in an authentic way that doesn't feel forced or icky. They also explain how to find the balance between being compassionate about things happening in the world, and promoting your offerings that can help people, and why taking a stand and showcasing your values and beliefs is important, despite the negative reactions you may get.

 

If you've been doing some work around anti oppression and inclusion, and if you're really wanting to reflect that in your marketing and share your message in a genuine way, this conversation is a must-listen.

 

Key Takeaways:

[9:43] Shannon introduces her guest for this episode - Tristan Katz.

[11:38] What is the work that Tristan does and who do they do it for?

[12:56] What are Tristan's thoughts on marketing?

[15:36] Combining marketing with social justice and anti-oppression can feel uncomfortable for a lot of us. Tristan shares some of their thoughts around that.

[21:49] Putting ourselves out there and taking a stand can draw some negative responses. Why would we put ourselves in that position?

[27:50] How can we add what we're learning to our marketing messages?

[34:42] How does Tristan approach certain feelings that may come up around not wanting to share about the news or other important topics?

[37:11] Marketing is all about taking an intimate interpersonal relationship and expanding on it for our community.

[39:38] How can we find a balance between being compassionate for the things people are going through and putting our offerings out there?

[43:49] Tristan highlights the need to do work that is not merely performative or superficial virtue signaling.

[46:55] There is no one sentence that you can put on your website to show that you care about social issues. The work goes much deeper than that.

[52:16] Shannon and Tristan discuss the training they have put together for yoga teachers.

[53:34] What are your key takeaways from this interview?

 

Links:

 

Gratitude to our Sponsors Schedulicity and Conscious Marketing for Yoga Teachers Training with Tristan Katz.

 

Quotes from this episode:

"How do we take up space in ways that are mindful and aligned with our practice, with our personalities, with our personal values?"

 

"How can we offer something meaningful in our marketing that makes a point of connection, and that builds a relationship with people?"

 

"Silence is no longer okay. Avoiding the conversation is no longer okay."

 

"I think that we need to stop pretending that things are normal when they're not normal, and that's step one."

 

"This is about cultivating community and connection and aligning ourselves with what matters in the practice of yoga."

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