The Connected Yoga Teacher Podcast
355: A Quick Niche Quiz with Shannon Crow
Shannon Crow continues the theme of Niche November by sharing a quick niche quiz she has created to help you figure out what yoga niche you want to be serving! In this short quiz, Shannon goes through a list of “would you rather” questions that can help you get more clarity about what kind of yoga you want to teach.
In this series of 14 questions, Shannon invites you to consider your preferences when it comes to 1:1 vs group classes, the age range and gender of your students, the style of yoga, location of your classes, and even class size. All these questions will guide to to uncover the kind of yoga offerings you feel most aligned creating, and will help you in your niching down and specializing journey.
If you have been needing help to figure out your niche or yoga specialty or have been wondering how to build a yoga business that suits how you want to work, this episode is for you! Get the downloadable PDF from the links!
[2:01] Shannon gives a shout out to sponsors, OfferingTree and Pelvic Health Professionals.
[3:21] Shannon has a niche quiz for you! Answer these questions as authentically and honestly as you can!
[7:18] Shannon pops in to share a little about OfferingTree.
[8:59] Shannon continues with her list of questions for this niche quiz.
[12:35] If you need additional support with finding and defining your niche, book a consultation call with Shannon!
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Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.
"How can I help right now if you're thinking about specializing and niching down?"
"I hope these questions get you to a place where you can really figure out what is your ideal yoga that you want to teach."
“All of these questions can help you to define your niche. You might be left with more questions. And that's ok.”
The Connected Yoga Teacher Podcast
354: Do I Need to Specialize with Shannon Crow
Shannon Crow continues the theme of Niche November. In this episode, Shannon explores the question that everyone asks when it comes to niching down and finding a yoga specialty: do I need to specialize?
Shannon shares a quick quiz she has created to help you figure out whether you need to niche down in your yoga business. She goes through a list of true-false questions that can help you get more clarity about whether you should be thinking about niching down or if you don’t need to right now!.
Shannon invites you to consider whether you are comfortable referring students who are not a fit to other yoga teachers, if your ideal students can easily find you, whether you’re making money and have a schedule you love, and more. All these questions will guide you to figure out if niching down in your yoga business is something you need now.
Get the downloadable PDF from the links!
[1:30] Shannon gives a shoutout of thanks to sponsors OfferingTree and Pelvic Health Professionals.
[2:35] Shannon niche and specialty has been pelvic health for almost 10 years, as well as niching down!
[3:22] Is niching down something you need to be doing? Do you need to specialize? Shannon has some true-false questions that can help you answer that.
[5:36] Shannon pops in to share a little about OfferingTree.
[7:35] Shannon continues with the second half of the quiz to help you figure out if you should specialize.
[10:15] If you answered ‘false’ to any of these statements, you might want to think about niching down!
[11:40] What are your questions about niching down? Share them on the website or in the Facebook group!
[12:47] Shannon shares a few ways you can hang out in real time.
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"Today's question is really about, Do I need to specialize? Do I need to niche down?"
"If you are already loving how things are set up on your calendar,...And on top of that, if you're making a great income for the work that you're doing, you may not need to specialize and niche down."
"If you answered ‘false’ to any of these statements, you might want to think about niching down. It might be time for you to do that again."
The Connected Yoga Teacher Podcast
[BONUS] Yoga for Peace with Shannon Crow
What place does yoga have in the context of the ongoing situation between Israel and Palestine, particularly in light of the current lethal bombardment and blockade in Gaza? What responsibility do yoga teachers have to advocate for a ceasefire, liberation and freedom of all peoples, and peace in the region? Shannon Crow tackles these big questions in a vulnerable and open live video.
Shannon is nervous about addressing what is happening in Gaza right now, but a recent interaction with a member of the community has prompted her to share her thoughts. She reflects on how we can apply the teachings of yoga and yoga philosophy, particularly the aspect of ahimsa, non-harm to the current situation. Shannon invites us to consider our own positions, why it is necessary to speak up rather than remaining silent, and how we can use our yoga to amplify compassion.
There is complex historical context at play here, and people who have ties to Jewish, Israeli, Muslim, and Palestinian communities are being affected, so it is important to keep that in mind as we navigate this situation. We are all interconnected. However, we must also speak up against harm when we see it and Shannon invites us to consider: What action can we take today that embodies the teachings of yoga?
[1:47] A Connected Yoga Teacher messaged Shannon on Instagram to respond to a question she had asked on her Stories: How are yoga teachers and students feeling now? This question is in light of the current situation in Palestine.
[5:18] In the discussion that followed, Jim asked Shannon a question that gave her pause: Why do the other conflicts going on in the world right now not deserve our action, our compassion, our urgency?
[8:55] Jim had also written that he sees his role as expanding people's awareness and hopefully their compassion.
[10:15] Shannon brings up the idea of scope of practice, staying in our lane, and niche work. Yet, one aspect of yoga is also ahimsa - non-harm and speaking up when you see harm.
[12:49] Shannon shares her personal experience as someone who is speaking up and calling for a ceasefire in Gaza now.
[15:05] In the midst of this, Shannon has experienced some moments of hope and excitement.
[19:36] Shannon addresses how yoga students may be feeling coming to their classes and what might support them in this time.
[24:15] Anyone who is not speaking out to call for a ceasefire is being counted in the group that doesn't want a ceasefire. Shannon reflects on and share some of the conversations she has had with others on this issue.
[30:44] Shannon has also been speaking with her therapist about everything that is going on in Palestine.
[33:50] What is an action that you can take right now that embodies the teachings of yoga?
[37:24] Shannon shares some of the things she is doing in her business.
Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.
"I was also feeling on edge about it, like something was really not feeling settled in me about it. So I've learned over the years and by making many mistakes, that this is when I need to pause and reflect."
"Why does that [the conflict in Sudan and other parts of the world] not deserve our action, our compassion, our urgency?"
"How do we address all of the suffering in the world?" - Shannon
"What ethical theory would justify cutting off food, water, fuel and bombing trapped people to the order of 12,000 and counting in response to the killing of 1200 [and] the abduction of 240?"
"There isn't just one genocide happening right now or one war or one conflict. And there's a lot going on in our own countries and our own communities. There's a lot that we can be doing right now to help the suffering of others."
"You might assume that everyone wants peace and a cease fire. But there are a few people who don't. And when people say nothing, they start to get lumped into that group."
"The safety of Jewish, Israeli, Muslim, Palestinian and really all of us, all people, all of our safety is intertwined. So more violence is never the answer."
The Connected Yoga Teacher Podcast
353: Is Age a Yoga Niche? with Shannon Crow
Shannon Crow continues the theme of Niche November by answering a question that two people asked in The Connected Yoga Teacher Facebook group - is age a yoga niche? Shout out to Barbara and Beatrix for posting their questions!
Shannon shares her insights about niching down. She invites you to consider if there is even a need for you to niche down at this time. She has a helpful PDF to guide your niching process too. Shannon also shares her thoughts about using age as a niche factor and how to showcase your niche on your website and social media. She also reiterates that you don’t need a website or a prominent social media presence to niche down!
If you have been wondering about niching down, specializing in yoga, or how to communicate that with your dream audience, this episode is for you!
[3:26] Shannon is responding to two comments in The Connected Yoga Teacher Facebook group that really stood out to her. Both comments talk about age as a yoga niche.
[4:59] Shannon reviews Barbara's website. Is her niche of teaching mostly students over 60 immediately apparent?
[6:39] Is age a small enough niche or should there be additional niching factors? Shannon has a helpful resource with questions to guide your niche work!
[9:45] Another comment was left by Beatrix who is interested in niching down to chair yoga. Shannon shares some of her thoughts around defining this niche.
[13:55] Shannon pops in to share a little about OfferingTree.
[15:25] It's not necessary to have a website or social media to define your niche and grow your yoga business in that niche!
[16:35] Shannon highlights a big reason to find a niche and specialize!
[19:03] Shannon wraps up with a straightforward answer to the question: Can age be a yoga niche?
Barbara’s Website and Facebook Page
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"Do you need to specialize or niche down right now?"
"What does the ideal yoga look like that you want to be teaching?"
"One of the big reasons that we niche down and specialize is we want our marketing to be a little simpler and we also want to see an increase in yoga students or our income."