The Connected Yoga Teacher Podcast

Jan 29, 2024

The Connected Yoga Teacher Podcast

360: Nature Meditations with Ray Zott

Description:

Meditation does not have to be just sitting down and being still. There are other ways to meditate, including being out in and connecting with nature. Ray Zott (she/her/they) talks about how nature offers her a sustainable mediation practice and how she helps others meditate in nature too.

Ray is a yoga therapist whose greatest joy in their work is connecting people to nature. She has worked as a park ranger for 12 seasons in a variety of national parks and is currently also building out a retreat center in Costa Rica. In their work, Ray supports all kinds of folks through yoga therapy, nature, and boundary work.

In this episode, Ray shares more about how she discovered this unique niche for her yoga therapy work after her experience supporting her husband through his traumatic brain injury. They explain why connecting to and with nature can be the perfect meditation, especially for those who find it difficult to sit still, and offer ways to find connection to nature even if we live in cities or urban settings. Shannon and Ray also discuss the healing powers of nature, spiritual meanings we can find from being out in nature, and how we can turn to nature for lessons and guidance in difficult times.

Key Takeaways:

[2:02] This podcast is made possible by OfferingTree and Pelvic Health Professionals.

[4:25] Shannon introduces her guest for this episode - Ray Zott.

[7:09] Ray share's a little bit about her morning routine.

[8:24] What is the work that Ray does and who do they do it for?

[11:02] How did Ray's work with being in nature and nature meditation start?

[14:01] What does meditation in nature look like?

[16:18] What are some guidelines Ray offers for meditating in nature?

[18:32] Shannon and Ray discuss where inspiration for their yoga practice and yoga therapy comes from.

[21:10] What are some ways we might find connection with nature if we live in a city or suburban area?

[26:37] Shannon pops in to share some of the struggles she is having with her Wordpress website, and why she prefers OfferingTree.

[29:31] Shannon has recently been feeling an immense gratitude for her life right now, while also experiencing guilt about what is happening in Gaza. How does Ray deal with this?

[32:45] Shannon has been turning to nature to help her deal with a lot of grief.

[36:49] We can learn a lot from nature and we don't have to know all the tree names or plant names.

[39:25] Shannon and Ray discuss finding spiritual meaning in nature.

[41:24] How else does the practice of connecting with nature impact Ray or the people she works with?

[47:02] Ray and Shannon contemplate whether part of the healing power of nature comes from how we experienced it in our childhoods.

[48:22] Check out Ray's podcast on Apple Podcast and Spotify.

[50:58] Shannon shares her biggest takeaways from this conversation with Ray.

[56:25] Hang out online in real time with Shannon in Pelvic Health Professionals.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"I use nature and meditation as a way to practice. And that's sustainable for me."

"I feel like my relationship to nature has changed so much and that it's just being in it, just being present for it."

"All nature is sacred. All nature is holy, whether it's the dandelion growing out of the crack in the sidewalk or the ornamental tree in the yard. It's all so beautiful and important."

"Wherever we are in the world, we can tap into nature."

"The more we turn to nature, the more we will get clarity on our part and our roles and how we participate and how we heal our communities who are turning to us."

255

How can we meditate in nature? Ray Zott (she/her/they) shares how to connect with nature as a way to meditate, why it can be a more sustainable practice than sitting still, and ways we can learn from and be supported by nature in difficult times.

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359: Ahimsa in Times of Conflict with Rula Wardeh 0

Jan 22, 2024

The Connected Yoga Teacher Podcast

359: Ahimsa in Times of Conflict with Rula Wardeh

Description:

One of the most important yoga teachings is ahimsa, usually translated as non-violence or non-harming. How do we practice this in times of conflict like the one we are witnessing now in Gaza, Palestine? What can we do to make a difference? Rula Wardeh shares her perspective on the obligations we all have to show up during times like these.

Rula is a Palestinian yoga teacher, who studied yoga in Canada. She lives in Jordan, an hour away from the Occupied Territory of West Bank, Palestine. She has family and friends in Gaza and her yoga students are all Palestinian. Rula introduced Yin Yoga to Jordan in 2012 and she now leads a unique Yin Yoga immersion course in Jordan & Cairo. Rula is also one of the directors and founding members of the NGO Yoga Mandala Project which provides refugee communities in Jordan with psychosocial Yoga and trauma related sessions.

In this conversation, Rula shares what her experience has been like holding space for Palestininans as Gaza continues to be bombarded and held under siege by Israel. She speaks about yoga activism, how she draws on the teachings of yoga and the 8 limbs for support as she continues to speak up for ceasefire in Palestine, and what yoga teachers can do in these times to make a difference.

If you have been wondering how you can show up and practice ahimsa as a yoga teacher in times of conflict, this episode is for you.

Key Takeaways:

[2:05] This podcast is sponsored by OfferingTree and Pelvic Health Professionals.

[2:55] Shannon introduces her guest for this episode - Rula Wardeh. This episode originally aired as a live conversation in December 2023.

[5:22] What does Rula do as a yoga teacher?

[8:16] Shannon shares some context about the 1948 Nakba in Palestine.

[10:38] Rula shares how she started serving the population of urban refugees.

[13:03] How has it felt for Rula to hold space for Palestinians or people who have family in Palestine? What has she learned from the experience?

[21:08] Rula speaks to her experience of yoga activism: How do we implement what we have learned and what we teach in yoga?

[25:26] We can start feeling disconnected from what is happening in Gaza when we only focus on the numbers. We need to also focus on the individual, personal stories coming out of Gaza.

[28:55] What can people do when it feels to dysregulating to look at the news?

[32:38] Rula explains how we can practice ahimsa in times of conflict.

[36:17] We can draw on teachings from the eight limbs of yoga to guide us in how we should show up in times of conflict.

[41:18] Shannon shares a comment from a live listener: How we feel is quite frankly irrelevant in the face of people being murdered. We should not be centering our feelings, especially not on social media.

[41:58] How can you seek out the real truth and not fall into the trap of confirmation bias?

[44:00] Watch the rest of this full interview with Rula on YouTube.

[44:35] People are not their religion, their culture, or their government. We need to be mindful of conflating those.

[46:47] What should we do if we're afraid to speak up or if we spoke up and got attacked?

[50:10] Shannon reflects on her biggest takeaways from this conversation with Rula.

[56:29] Hang out live with Shannon inside Pelvic Health Professionals.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"At the end of the day, we know this as yoga teachers - that we are all connected." - Shannon

"Anger was an agitation, [it] was asking us for action more than sitting down on the mat." - Rula

"That's the dilemma. It's not about us. Why am I taking care of myself right now?" - Rula

"How can we do less violence?" - Rula

"By your silence, you're hurting. You're doing more himsa than ahimsa."

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358: Community and Communication with Shannon Crow 0

Jan 15, 2024

The Connected Yoga Teacher Podcast

358: Community and Communication with Shannon Crow

Description:

Many yoga teachers are dealing with tiredness, overwhelm, sadness, and many other difficult emotions as we navigate living through the active genocide taking place in Palestine. Community and communication can be a good solution to dealing with these heavy emotions and the challenges of consistently showing up for causes we care about.

In this episode, Shannon reflects on what has been helping her as she faces some of these big emotions. She shares how being out in nature, doing yoga, and meditating has been helpful to get clarity and different perspectives.

It is also easier to keep going when you have community to support you in doing the work. Shannon talks about the different places she has found community, including a Discord server called Yoga Teachers for Change. In times like these, community and communication are what we can lean on and draw strength from.

Key Takeaways:

[5:09] Shannon reflects on how community and communication have come up for her recently.

[8:07] Many yoga teachers that Shannon has spoken to have shared feeling many heavy and deep emotions. Shannon shares what helps her get through those tough days.

[10:17] Shannon shares her experience of drawing inspiration from nature.

[12:34] Shannon pops in to share a complaint she has about Wordpress, and why she prefers OfferingTree instead.

[15:31] Shannon reflects on the clarity and different perspectives that sometimes become available when you spend time in nature, do yoga, or meditate.

[17:36] Shannon shares more about the Discord server called Yoga Teachers for Change.

[19:11] With a collective community, you can lean on each other for support and take it in turns to keep the torch burning.

[23:15] Shannon has also talked about the importance of community in a previous episode with Linda Sparrowe.

[24:49] Shannon highlights some other community initiatives that you might be interested in.

[27:40] Keen to hang out with Shannon in real time? Check out the Yoga for Pelvic Cancer series with Tyla Arnason.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"What I know is that in my heart, I'm going to keep living in this world that I know is the world that I want to be a part of where we are all connected and we can make a difference."

"Look for the people who are up for communicating right now, who are talking about this, who feel safe to talk about it, who can take this on."

"I know that many yoga teachers care about this deeply and are searching for that community. And it's a nice feeling."

"I could feel in that moment that what I really needed to focus on was community and communication and the connections were really the answer."

"How can you find and/or create community for yourself or for others in your community, a community that's going to support you or maybe you are creating a community that's going to support others?"

"If you've been feeling isolated and alone, you're not alone."

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357: Pay-What-You-Can is Working with Shannon Crow 0

Jan 8, 2024

The Connected Yoga Teacher Podcast

357: Pay-What-You-Can is Working with Shannon Crow

Description:

Have you tried using the pay-what-you-can model in your yoga business? Shannon recently implemented this model for an upcoming yoga series in Pelvic Health Professionals and was amazed that it has worked!

In this episode, Shannon shares more about why she decided to implement the pay-what-you-can model for the Yoga During a Pelvic Cancer Diagnosis: 6-Week Online Series with Tyla Arnason. She talks about how setting it up with OfferingTree was so easy and the best part - that they’ve already met the minimum required to pay the guest teacher and not lose money, even without extensive marketing!

Pay-what-you-can for yoga teachers can be an option. It is one way we can disrupt systems that are not serving us and our communities. Shannon invites you to consider how you could implement this in your yoga business or disrupt harmful systems in other ways.

Key Takeaways:

[4:14] One of the offers Shannon is sharing now is Tyla Arnason's Yoga for Pelvic Cancer workshop. It operates on the pay-what-you-can model and it's working!

[7:32] Even with minimum marketing, Shannon has been able to get enough signups to meet the minimum required to pay the guest teacher!

[9:35] Shannon shares how easy it was to set up the pay-what-you-can model with OfferingTree.

[11:10] Shannon reflects on how she has approached pricing in her yoga business and the recommendations she has given yoga teachers in consultations too.

[14:22] What questions do you have about the pay-what-you-can model?

[14:55] Shannon shares some ways you can hang out in real time.

[17:07] Crunch, who does the show notes for the podcast (hi!) is hosting some workshops around travel for inner work. Check them out!

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"We decided to try something we've never done before with a full yoga series. We made it pay-what-you-can and I am so amazed with how it's working."

"What can we do in our own business to really start to disrupt these systems that don't feel great?"

"What if we make our offerings more accessible while we still get paid so we can keep doing this work?"

"I hope that you are finding moments of joy and peace as we move into this new year together."

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356: How Silence Feels for a Yoga Student with Suzanne Miller 0

Jan 1, 2024

The Connected Yoga Teacher Podcast

356: How Silence Feels for a Yoga Student with Suzanne Miller

Description:

Since October 7 2023, Israel has been retaliating to the attack by Hamas by indiscriminately bombing Gaza, resulting in thousands of Palestinians being killed, many more injured, and almost the entire population of Gaza being displaced. In light of this genocide, how are yoga teachers reacting? How are they holding space for their students? Suzanne Miller is a long-time yoga student who shares her experience, particularly about the silence from yoga teachers in this situation.

Suzanne has been practicing yoga as a student since around 2000. She has taken classes of different yoga lineages and currently practices at a studio that does vinyasa flow in a hot room. She is a lawyer and works in-house at a US-based global corporation. Suzanne is also a single mom and occasionally teaches law school at nighttime.

In this conversation, Suzanne shares more about her experience going into yoga classes where the teacher was simply not acknowledging what is happening in Gaza, Palestine right now. She speaks about her feelings of disconnection and why this interaction felt more jarring and isolating in a yoga space. Shannon and Suzanne discuss what yoga teachers could do to hold space for their students, how our yoga practice can give us tools to navigate these challenging situations and conversations, and why it is so important for us to be having these difficult conversations.

Key Takeaways:

[2:47] Shannon shares that the upcoming Yoga for Pelvic Cancer series with Tyla Arnason is on a pay-what-you-can model -- and it's working!

[5:51] Shannon introduces her guest for this episode - Suzanne Miller.

[7:49] Suzanne shares a little about who she is.

[9:23] Shannon provides a little context about the situation between Israel and Gaza. Suzanne shares how it feels for her as a yoga student going to classes now.

[15:24] Suzanne did not share with her yoga teachers the disconnection she is experiencing and reflects on how it is a result of her "encoding" as a white woman.

[17:32] Shannon invites Suzanne to consider how the interaction with her yoga teacher differs from a similar interaction that could happen at the grocery store.

[20:46] Shannon and Suzanne discuss the things that could happen if yoga teachers started addressing the genocide in Gaza in their classes.

[27:00] How would yoga teachers know how to navigate this?

[28:28] How does Suzanne feel about yoga teachers who say they don't want to talk about politics or war in their classes?

[31:22] Doing all of this difficult, uncomfortable, challenging work is easier when it is done in community.

[33:32] Shannon and Suzanne discuss how yoga philosophy is weaved in (or not) into the typical yoga classes.

[36:04] Shannon pops in to share a little about OfferingTree, how she uses it in her own business, and how they are aligned with Shannon's values.

[40:56] Yoga teachers don't often bring yoga philosophy into their typical classes, so what are some things that they could say to help their students feel seen in their classes?

[45:47] Suzanne shares a little about bringing yoga into law spaces. Small actions can have a huge impact!

[49:15] What if people did more yoga or brought more yoga teachings into their lives? What if people exercised more compassion and empathy? What if there were more love?

[54:38] Shannon and Suzanne discuss inclusivity and making yoga spaces feel welcoming to everyone, and the importance of speaking up.

[60:41] Shannon and Suzanne reflect on the history of their own settler colonial states.

[65:05] This is a flashpoint for yoga teachers who are hungry to mobilize their practice, to put their yoga in action.

[67:08] Shannon shares her biggest takeaways from this conversation.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Even in times of great difficulty of my life, I feel like I can show up at a yoga class, not even talk to other people, but practice in community."

"It has been very surreal to show up [to yoga classes] in the middle of a genocide. And no one's talking about it."

"This is all from a place of empathy and yet also we, we need to do better."

"That's the whole purpose of yoga for me is to meet discomfort with breath and awareness."

"Any time we're turning away from suffering, is that because we're just unable to sit with that discomfort? And if so, yoga is a wonderful way to practice that."

"I think the solution is going to be in community."

"If you can put your ankle behind your ear, but you're a jerk off the mat, you're not practicing yoga."

"I really do think that the small tiny conversations that we have and the tiny things that we say as yoga teachers and humans can make a big difference." - Shannon

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355: A Quick Niche Quiz with Shannon Crow 0

Dec 25, 2023

The Connected Yoga Teacher Podcast

355: A Quick Niche Quiz with Shannon Crow

Description:

Shannon Crow continues the theme of Niche November by sharing a quick niche quiz she has created to help you figure out what yoga niche you want to be serving! In this short quiz, Shannon goes through a list of “would you rather” questions that can help you get more clarity about what kind of yoga you want to teach.

In this series of 14 questions, Shannon invites you to consider your preferences when it comes to 1:1 vs group classes, the age range and gender of your students, the style of yoga, location of your classes, and even class size. All these questions will guide to to uncover the kind of yoga offerings you feel most aligned creating, and will help you in your niching down and specializing journey.

If you have been needing help to figure out your niche or yoga specialty or have been wondering how to build a yoga business that suits how you want to work, this episode is for you! Get the downloadable PDF from the links!

Key Takeaways:

[2:01] Shannon gives a shout out to sponsors, OfferingTree and Pelvic Health Professionals.

[3:21] Shannon has a niche quiz for you! Answer these questions as authentically and honestly as you can!

[7:18] Shannon pops in to share a little about OfferingTree.

[8:59] Shannon continues with her list of questions for this niche quiz.

[12:35] If you need additional support with finding and defining your niche, book a consultation call with Shannon!

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"How can I help right now if you're thinking about specializing and niching down?"

"I hope these questions get you to a place where you can really figure out what is your ideal yoga that you want to teach."

“All of these questions can help you to define your niche. You might be left with more questions. And that's ok.”

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354: Do I Need to Specialize? with Shannon Crow 0

Dec 18, 2023

The Connected Yoga Teacher Podcast

354: Do I Need to Specialize with Shannon Crow

Description:

Shannon Crow continues the theme of Niche November. In this episode, Shannon explores the question that everyone asks when it comes to niching down and finding a yoga specialty: do I need to specialize?

Shannon shares a quick quiz she has created to help you figure out whether you need to niche down in your yoga business. She goes through a list of true-false questions that can help you get more clarity about whether you should be thinking about niching down or if you don’t need to right now!.

Shannon invites you to consider whether you are comfortable referring students who are not a fit to other yoga teachers, if your ideal students can easily find you, whether you’re making money and have a schedule you love, and more. All these questions will guide you to figure out if niching down in your yoga business is something you need now.

Get the downloadable PDF from the links!

Key Takeaways:

[1:30] Shannon gives a shoutout of thanks to sponsors OfferingTree and Pelvic Health Professionals.

[2:35] Shannon niche and specialty has been pelvic health for almost 10 years, as well as niching down!

[3:22] Is niching down something you need to be doing? Do you need to specialize? Shannon has some true-false questions that can help you answer that.

[5:36] Shannon pops in to share a little about OfferingTree.

[7:35] Shannon continues with the second half of the quiz to help you figure out if you should specialize.

[10:15] If you answered ‘false’ to any of these statements, you might want to think about niching down!

[11:40] What are your questions about niching down? Share them on the website or in the Facebook group!

[12:47] Shannon shares a few ways you can hang out in real time.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Today's question is really about, Do I need to specialize? Do I need to niche down?"

"If you are already loving how things are set up on your calendar,...And on top of that, if you're making a great income for the work that you're doing, you may not need to specialize and niche down."

"If you answered ‘false’ to any of these statements, you might want to think about niching down. It might be time for you to do that again."

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Yoga for Peace with Shannon Crow [BONUS EPISODE] 0

Dec 12, 2023

The Connected Yoga Teacher Podcast

[BONUS] Yoga for Peace with Shannon Crow

Description:

What place does yoga have in the context of the ongoing situation between Israel and Palestine, particularly in light of the current lethal bombardment and blockade in Gaza? What responsibility do yoga teachers have to advocate for a ceasefire, liberation and freedom of all peoples, and peace in the region? Shannon Crow tackles these big questions in a vulnerable and open live video.

Shannon is nervous about addressing what is happening in Gaza right now, but a recent interaction with a member of the community has prompted her to share her thoughts. She reflects on how we can apply the teachings of yoga and yoga philosophy, particularly the aspect of ahimsa, non-harm to the current situation. Shannon invites us to consider our own positions, why it is necessary to speak up rather than remaining silent, and how we can use our yoga to amplify compassion.

There is complex historical context at play here, and people who have ties to Jewish, Israeli, Muslim, and Palestinian communities are being affected, so it is important to keep that in mind as we navigate this situation. We are all interconnected. However, we must also speak up against harm when we see it and Shannon invites us to consider: What action can we take today that embodies the teachings of yoga?

Key Takeaways:

[1:47] A Connected Yoga Teacher messaged Shannon on Instagram to respond to a question she had asked on her Stories: How are yoga teachers and students feeling now? This question is in light of the current situation in Palestine.

[5:18] In the discussion that followed, Jim asked Shannon a question that gave her pause: Why do the other conflicts going on in the world right now not deserve our action, our compassion, our urgency?

[8:55] Jim had also written that he sees his role as expanding people's awareness and hopefully their compassion.

[10:15] Shannon brings up the idea of scope of practice, staying in our lane, and niche work. Yet, one aspect of yoga is also ahimsa - non-harm and speaking up when you see harm.

[12:49] Shannon shares her personal experience as someone who is speaking up and calling for a ceasefire in Gaza now.

[15:05] In the midst of this, Shannon has experienced some moments of hope and excitement.

[19:36] Shannon addresses how yoga students may be feeling coming to their classes and what might support them in this time.

[24:15] Anyone who is not speaking out to call for a ceasefire is being counted in the group that doesn't want a ceasefire. Shannon reflects on and share some of the conversations she has had with others on this issue.

[30:44] Shannon has also been speaking with her therapist about everything that is going on in Palestine.

[33:50] What is an action that you can take right now that embodies the teachings of yoga?

[37:24] Shannon shares some of the things she is doing in her business.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"I was also feeling on edge about it, like something was really not feeling settled in me about it. So I've learned over the years and by making many mistakes, that this is when I need to pause and reflect."

"Why does that [the conflict in Sudan and other parts of the world] not deserve our action, our compassion, our urgency?"

"How do we address all of the suffering in the world?" - Shannon

"What ethical theory would justify cutting off food, water, fuel and bombing trapped people to the order of 12,000 and counting in response to the killing of 1200 [and] the abduction of 240?"

"There isn't just one genocide happening right now or one war or one conflict. And there's a lot going on in our own countries and our own communities. There's a lot that we can be doing right now to help the suffering of others."

"You might assume that everyone wants peace and a cease fire. But there are a few people who don't. And when people say nothing, they start to get lumped into that group."

"The safety of Jewish, Israeli, Muslim, Palestinian and really all of us, all people, all of our safety is intertwined. So more violence is never the answer."

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353: Is Age a Yoga Niche? with Shannon Crow 0

Dec 4, 2023

The Connected Yoga Teacher Podcast

353: Is Age a Yoga Niche? with Shannon Crow

Description:

Shannon Crow continues the theme of Niche November by answering a question that two people asked in The Connected Yoga Teacher Facebook group - is age a yoga niche? Shout out to Barbara and Beatrix for posting their questions!

Shannon shares her insights about niching down. She invites you to consider if there is even a need for you to niche down at this time. She has a helpful PDF to guide your niching process too. Shannon also shares her thoughts about using age as a niche factor and how to showcase your niche on your website and social media. She also reiterates that you don’t need a website or a prominent social media presence to niche down!

If you have been wondering about niching down, specializing in yoga, or how to communicate that with your dream audience, this episode is for you!

Key Takeaways:

[3:26] Shannon is responding to two comments in The Connected Yoga Teacher Facebook group that really stood out to her. Both comments talk about age as a yoga niche.

[4:59] Shannon reviews Barbara's website. Is her niche of teaching mostly students over 60 immediately apparent?

[6:39] Is age a small enough niche or should there be additional niching factors? Shannon has a helpful resource with questions to guide your niche work!

[9:45] Another comment was left by Beatrix who is interested in niching down to chair yoga. Shannon shares some of her thoughts around defining this niche.

[13:55] Shannon pops in to share a little about OfferingTree.

[15:25] It's not necessary to have a website or social media to define your niche and grow your yoga business in that niche!

[16:35] Shannon highlights a big reason to find a niche and specialize!

[19:03] Shannon wraps up with a straightforward answer to the question: Can age be a yoga niche?

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Do you need to specialize or niche down right now?"

"What does the ideal yoga look like that you want to be teaching?"

"One of the big reasons that we niche down and specialize is we want our marketing to be a little simpler and we also want to see an increase in yoga students or our income."

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352: How to Niche with No Website with Shannon Crow 0

Nov 27, 2023

The Connected Yoga Teacher Podcast

352: How to Niche with No Website with Shannon Crow

Description:

Shannon Crow continues the theme of Niche November by tackling a question many yoga teachers have struggled with - how do you niche down and specialize without a website?

In this episode, Shannon answers a question from a podcast listener and community member, Amy who has been trying to niche down for the past three years. Shannon does some sleuthing to uncover Amy’s niche and shares some tips about establishing a niche in your yoga business. Shannon also gives some advice on content ideas, why trying out a niche for a whole month is a good start, and where to market yourself if you don’t have a website!

Tune in for some valuable tips if you have been thinking about niching down and specializing in your yoga business but have been putting it off because you don’t know how to do it without a website!

Key Takeaways:

[4:03] This episode is all about how to niche down and specialize without having a website. She shares a question from a podcast listener, Amy.

[7:48] Shannon shares that she tried to discover Amy's niche by looking on Google and checking out her social media pages, and discovered something interesting.

[11:35] If you don't have a website, you should be marketing where your ideal clients are hanging out. Shannon shares some tips on what kind of content to post.

[14:59] Shannon pops in with a reminder that if you're looking for an easy way to create a website for your yoga business, you should check out OfferingTree.

[16:29] Whatever platform you're choosing to market your niche on, try it out consistently for a month, at least!

[20:46] Shannon shares some details about where you can hang out with her in real time and a short personal update.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Do not feel like you're going to get to this place where, ok, all of the niche work is done."

"You do not need a website to start niching down and specializing."

"It is going to feel repetitive. I know it is. I know it so well. But trust me, there are so many ways to talk about [your niche] that if you're already excited to do it, you'll be able to continue it past the month."

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351: Water Yoga with Christa Fairbrother 0

Nov 20, 2023

The Connected Yoga Teacher Podcast

351: Water Yoga with Christa Fairbrother

Description:

Water yoga (or aqua yoga) may not be widely known but it is a unique variation of yoga that has some amazing benefits. Christa Fairbrother shares her expertise on this uncommon variety of yoga.

Christa is an internationally recognized aqua yoga coach and trainer who makes yoga accessible through yoga in the water. She is passionate about helping people start an aqua yoga practice and she trains movement professionals to offer aqua yoga in their communities. Christa is also an internationally recognized expert in water yoga and published author of Water Yoga.

In this episode, Christa explains what exactly water yoga is and how it differs from traditional yoga that is done on land. She also talks about the science of immersion in water and the additional or different benefits that water yoga offers. Christa shares more about how water yoga can be a more accessible form of yoga for many people, especially those who deal with pain or are concerned about their strength.

Dive into this interesting conversation to learn more about water yoga and how we can support people through different mediums to get the benefits of yoga.

Key Takeaways:

[3:42] Shannon introduces her guest for this episode - Christa Fairbrother.

[6:56] What does Christa do and who does she do it for?

[9:16] What got Christa started in teaching water yoga?

[11:14] What are some common questions people have about water yoga?

[12:36] Was there ever a moment when Christa felt hesitant or unsure about her niche in water yoga?

[14:47] What are the benefits of doing yoga in the water?

[18:53] What are some things people can try if they don't have an aqua yoga class in their community but they have access to a pool?

[21:06] Shannon pops in to share a conversation she had with Sara Villamil who uses OfferingTree in her yoga business.

[23:30] Where can yoga teachers learn more about teaching aqua yoga?

[25:41] What are some things that hold people back from attending water yoga classes?

[27:56] Christa highlights some of the benefits people find from doing yoga in the water.

[30:12] Christa shares a bit more about how she teaches and the tranings and courses she offers.

[31:40] Do you need to know how to swim to teach aqua yoga or be trained as a lifeguard?

[33:35] Christa often works with yoga teachers where there is nobody else doing aqua yoga in their communities. How has she tackled the challenge of marketing and growing her own classes in a community that doesn't know about aqua yoga?

[35:18] Where can you get in touch with Christa and learn more about her work?

[38:06] Shannon shares her biggest takeaways from this interview with Christa.

Links:

Christa Fairbrother
Christa Fairbrother on Facebook and Instagram
Water Yoga, by Christa Fairbrother (Code: WY20)
Waterproof Guides & Other Resources for Water Yoga by Christa Fairbrother
Sara Villamil
Six Week Series with Tyla Arnason Pelvic cancer
Email Shannon
Consultation Call with Shannon
Guest Speakers in Pelvic Health Professionals
Shannon Crow on Instagram
The Connected Yoga Teacher Facebook Group
Pelvic Health Professionals

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"A lot of people who live with chronic pain or with arthritis, their joints are uncomfortable and the fact that you suddenly don't weigh as much, literally takes a load off."

"Whatever poses you like, try those first."

"The barrier is fear of the water and it's really important to acknowledge that because not a lot of people had swimming lessons, they might have had a traumatic experience even if they got swim lessons."

"They're building so much body awareness, so much balance."

Download this Episode

350: Yoga for Autism & Special Needs with Shawnee Thornton Hardy 0

Nov 13, 2023

The Connected Yoga Teacher Podcast

350: Yoga for Autism & Special Needs with Shawnee Thornton Hardy

Description:

Autism spectrum disorder affects about 1 in 100 children globally yet there is still a lot of misconception and misunderstanding about people with autism and other special needs. Shawnee Thornton Hardy shares more about how yoga can support people in this community.

Shawnee is the Founder of Asanas for Autism and Special Needs and the Founder/Director of Yoga Therapy for Youth Certification Program. She has worked with children and adults with autism and individuals with diverse needs for almost 3 decades, specializing in working with children and adults with significant cognitive and language delays, sensory processing challenges, significant behavior challenges and trauma histories. Her goal is to bring the experience of yoga and somatic practices to all individuals no matter their differences or challenges. Shawnee is also a published author – and will be giving away three copies of her book!

In this episode, Shawnee shares more about the children and teenagers that she works with, what their challenges may be, and how yoga can help. She explains some yoga practices that can help with anger and anxiety and how to bring calm when a class or student has high energy. Shawnee also highlights why it’s so important to treat each child as an individual and to let go of our preconceived ideas about them or their special needs label.

Key Takeaways:

[3:40] Shannon introduces her guest for this episode - Shawnee Thornton Hardy

[7:12] What does Shawnee do and who does she do it for?

[9:01] What inspired Shawnee to do this work?

[10:33] What are some of the labels that get placed on children Shawnee works with?

[14:15] What are some basic things a teacher who encounters a young person with complex needs in their class should know?

[17:33] What trainings does Shawnee recommend for a yoga teacher who is starting out on this journey of supporting someone with special needs?

[20:37] What are some of the benefits of yoga for young people in this community? Shawnee shares some anecdotes from her experience.

[25:35] Shannon and Shawnee discuss how useful it is even for adults to be able to practice self-awareness.

[28:35] Many adults today have grown up in environments where we were encouraged not to express our negative feelings like anger or sadness.

[29:50] Shannon gives a shout out of thanks to sponsor, OfferingTree.

[31:38] What are some practices that can help for children who are feeling a lot of anxiety or worry?

[34:14] What does Shawnee do when chaos breaks out in her classes?

[37:16] What is something that Shawnee wishes yoga teachers who are supporting children with complex needs knew earlier?

[42:02] Shannon and Shawnee discuss the importance of caring for each child as an individual and not assuming that we know everything about them because we know their diagnosis.

[45:25] Shawnee is giving away three books! Shannon shares the details of the giveaway.

[46:14] How did Shawnee end up writing her books?

[49:41] Shawnee reflects on how important leaning into celebration and joy is, and how that is part of her inner child work.

[56:26] Shannon shares some of her biggest takeaways from this conversation with Shawnee.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"[Labels] can be helpful to understand a diagnosis that a child or teen may have because we can have a sense of what some of their challenges or complications may be. But then once we know the label, we go deeper beneath and just look at that child or teen as just a human being and get to know their specific not only challenges but also strengths and their individual ways of navigating the world."

"How can we ground ourselves in the sense of helping this individual child or human, whoever is in front of us, feel a sense of belonging?"

"When we have kids that are in a dysregulated state, they're not in a learning space."

Download this Episode

349: Yoga Niche Success Story with Christine Jaureguiberry 0

Nov 6, 2023

The Connected Yoga Teacher Podcast

349: Yoga Niche Success Story with Christine Jaureguiberry

Description:

Niching down is a tried-and-tested method to grow your yoga business while allowing you to focus only on the things you love sharing. A guest from almost 5 years ago is back on the podcast to share her success story with niching down.

Christine Jaureguiberry specializes in teaching Yoga for those who live with Scoliosis. She is the founder of Move with Scoliosis, born from her love of yoga and her own personal journey with living with scoliosis. Apart from her Shine membership, a support community with yoga and pilates practices for those living with scoliosis, Christine also offers workshops for yoga teachers who would like to support their students with scoliosis and/or spinal fusion. She also has a thriving YouTube following and is in the process of writing a book.

In this episode, Christine shares an update about her business since the previous episode. She explains where she is in her business now and how she has grown her yoga business by focusing on her niche. She talks about running a niche membership, how she grew her YouTube channel to over 30,000 subscribers, as well as the roadblocks and challenges she had to overcome in order to get there.

Key Takeaways:

[3:04] Shannon introduces her guest for this episode - Christine Jaureguiberry.

[6:49] What does Christine do and who does she do it for?

[7:55] Alongside her YouTube channel and a book she is writing, Christine also has a membership offering.

[9:47] What kind of struggle was Christine experiencing in 2017 that made her decide she needed to niche down?

[13:26] What were some of the challenges Christine had in niching down?

[16:10] Why is Christine still looking at ways to let more things go, even though she has picked her niche?

[20:33] It's a common misconception that when you niche down, you have to immediately let go of everything that isn't within that niche.

[20:59] Shannon pops in with a quick note about creating and hosting a membership site, which you can easily do on OfferingTree!

[22:40] Does Christine now feel like an expert in movement for scoliosis?

[26:29] We can't predict how our interests and inclinations may change or what our niche may be in a few years from now!

[27:52] Sometimes we need a little external help to get started on our niche journey, and sometimes we just need to do one small thing at a time.

[29:58] What are some roadblock that have come up for Christine as she navigates refining her niche?

[32:12] What does Christine do in those tough times?

[33:53] Christine has gotten help from her Virtual Assistant in her business.

[37:18] Christine recognizes that she has different interests and may get pulled in different directions along the way, but she has found a way to harness that energy in her niche.

[39:34] What advice would Christine offer a yoga teacher who is just starting out?

[44:06] What are the benefits Christine sees in her yoga business now that she has really established her niche well?

[46:34] How has Christine shifted her marketing efforts now that she has refined her niche?

[48:54] Christine has also added Pilates to her offerings, even as she niched down in who she wants to serve.

[52:30] Christine shares some of the ways you can connect with her.

[53:48] Shannon shares her biggest takeaways from this conversation with Christine.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"One of them was as a yoga teacher to let people down. I think that was kind of a big thing... they really need me, what's going to happen if I don't teach that class? And there was a huge resistance around this." - Christine

"Niche work doesn't end." - Shannon

"Another one of my challenges was to fully commit to this work that I was doing because ... I have got many interests and there's lots of different projects that excite me." - Christine

"It's just a process that you have to kind of go through over and over again and think of all the things that you do and what is it that you actually want to do?" - Christine

"Sometimes the things don't happen obviously overnight and maybe not as quickly as we want them to happen. So we do have to stick with it, which I think is really hard, which is difficult at times." - Christine

"If you commit to that journey and stay consistent with it, you will get there, you will get somewhere." - Christine

Download this Episode

348: Yoga for Eating Disorder Recovery with Abbey Morris 0

Oct 30, 2023

The Connected Yoga Teacher Podcast

348: Yoga for Eating Disorder Recovery with Abbey Morris

Description:

Eating disorders are a group of serious health conditions that affect about 70 million people worldwide. Yoga can be a helpful tool for people dealing with eating disorders or in recovery from them. Abbey Morris shares her personal journey and how yoga can support people in eating disorder recovery.

Abbey is a Mindfulness & Meditation Instructor, Sound Healer, and Ayurvedic Yoga specialist. At her studio, she hosts unique public yoga and meditation classes, educational workshops and retreats and works 1:1 with clients on their healing journey through these various modalities. Abbey’s speciality is in working with folks on the journey to recovery from eating disorders/disordered eating and working on a more loving relationship with oneself.

In this episode, Abbey shares the details of her own journey with disordered eating, as well as how yoga and Ayurveda have been a supportive, healing, and nurturing space for her through her recovery. She also highlights how she now works with others in recovery from eating disorders, including offering a series of yoga classes without any movement practice! Abbey explains the ways yoga teachers can support their students through recovery or dealing with an eating disorder through their cues, language, and more.

Key Takeaways:

[1:58] Shannon shares what sparked inspiration for this episode.

[4:50] Shannon introduces her guest for this episode - Abbey Morris.

[7:36] What does Abbey do and who does she do it for?

[12:40] How did yoga help Abbey in recovering from her eating disorder?

[23:01] Abbey talks about her journey of being reintroduced to Ayurveda.

[33:05] Shannon pops in with a message about a 5-day website boot camp hosted by OfferingTree.

[34:14] Did Abbey's yoga teachers or yoga teacher trainers know that she was dealing with an eating disorder?

[37:37] Having an awareness that our students may be dealing with an eating disorder or in recovery from it is important! What are some things yoga teachers may be doing that are not helpful to this population?

[46:29] Abbey has a yoga offering that does not involve any movement. She shares more about that.

[56:04] Where can yoga teachers learn more about supporting students who are dealing with eating disorders or in recovery.

[62:05] Shannon reflects on her key takeaways from this conversation.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"I finally let go of the pressure and the perfectionist attitude and the pushing and the going deeper or going harder or, you know, staying just a little bit longer. All of that was replaced with gratitude for just being in a body that could move."

"I was reminded that I am no different than all of these other moving parts around me in nature."

"Rather than it being so complicated as navigating digestion and nutrition can feel, it all became quite simple. And I realized that we are the ones that make it so complicated. Diet culture is the one that makes it so complicated."

"Ayurveda gave me a lot of agency and it transformed the way that I view nourishment and my body altogether."

"Nourishment is so much more than calories and what a disgrace it is to think that that's all it is."

"This goes to the idea of yoga being a practice and not a performance."

"If we only show up on our mats, when we're feeling like a million percent, then how is yoga supposed to help us through life?"

"Everyone's recovery is very different and yoga in your recovery can also look very different as well depending on what you're ready for and what resonates with you."

Download this Episode

347: Yoga in the Cancer Community with Tyla Arnason 0

Oct 23, 2023

The Connected Yoga Teacher Podcast

347: Yoga in the Cancer Community with Tyla Arnason

Description:

Cancer is one of the leading causes of death globally, responsible for nearly 1 in 6 (almost 10 million) deaths in 2020. Millions more are diagnosed and survive cancer annually. As yoga teachers, we may have someone in our class who is from the cancer community or we may be interested in learning more about how we can better support someone dealing with cancer. Tyla Arnason is an expert in this area and has some insights about teaching yoga in the cancer community.

Tyla is an accomplished yoga therapist who has been named a Top Ten Yoga Instructor in Calgary. She has spent the last 15 years working in partnership with the University of Calgary's Health & Wellness Lab in developing protocols used in programming for the cancer community and the research they supported. Tyla supports those with cancer, care teams, and yoga instructors through her specialized yoga therapy protocols, classes, and trainings. She describes herself as a movement optimist, and her philosophy is that with classes tailored to the individual, yoga can be made accessible to everyone and all students can become more confident movers.

Tyla answers some questions yoga teachers often have, including: "How do I keep a student with cancer safe in a yoga class?" and “How can I gain the confidence to work with people from the cancer community?”. She also addresses specific questions about supporting students with different types of cancers, students who use compression garments, the impacts of post treatment meds, and much more.

Key Takeaways:

[3:11] Shannon introduces her guest for this episode - Tyla Arnason.

[7:24] What does Tyla do and who does she do it for?

[9:59] What got Tyla into doing her work in the cancer community?

[11:13] What are some things Tyla wishes she would have known about working with someone who has a cancer diagnosis?

[14:31] What are some things a yoga teacher could say if a student shares that they have/had cancer?

[17:47] What are some things yoga teachers need to know about keeping students with a cancer diagnosis safe in their class?

[21:04] What does the training for yoga teachers who want to get a basic knowledge about working with the cancer community look like?

[22:42] What are some key things Tyla covers with yoga teachers in a training specific to cancer?

[26:03] Tyla shares some examples of how she might modify some yoga poses to cater to students with different needs.

[30:17] Shannon pops in to share a little about a recent Q&A session with Eddie of OfferingTree.

[31:47] What is neuropathy and what kind of modifications are available for people dealing with that?

[36:41] How does Tyla respond when people tell her they can't do yoga or are not allowed to do yoga?

[44:10] Communicating and working with the healthcare team can be extremely helpful in supporting someone with a cancer diagnosis.

[48:18] What does Tyla recommend if a yoga teacher gets a cancer diagnosis?

[52:27] Where can you connect with Tyla and learn more from her?

[56:55] Shannon shares some of her biggest takeaways from this conversation with Tyla.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"I was never too overly confident and so that allowed me to stay humble and to stay curious and to really recognize that I was not a cancer expert."

"Specifically to cancer, I think that what teachers really want to understand is that every single diagnosis is different."

"Sometimes yoga teachers, we could do ourselves a service by sitting for a moment and really considering what information do I need to gather in this moment? Because we don't need every single answer."

"You have to really be able to change things quickly on the fly."

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346: Nāda Yoga with Rishima Bahadoorsingh 0

Oct 16, 2023

The Connected Yoga Teacher Podcast

346: Nāda Yoga with Rishima Bahadoorsingh

Description:

Yoga is not just about asana - sound is also an important part of yoga, and this is called Nāda Yoga. Rishima Bahadoorsingh is a yoga teacher who focuses on teaching this element of yoga and she shares her insights about Nāda Yoga in this episode.

Rishima has been immersed in the tradition of yoga since birth, practicing it as a way of life in her family. She began singing spiritual Indian songs in the temple traditions of bhajans, kirtan and other devotional styles at a young age and also studied classical Raga. In 2016, she found a deep with Nāda Yoga—the Yoga of Sound. Rishima teaches locally and internationally online in Spanish and English, and her goal as a teacher is to make the intricacies and beauty of classical Raga and traditional bhajans accessible to all, and to spark love within ourselves through sound.

Rishima explains the three Nāda Yoga that she practices and teaches - Mantra, Raga and Kirtan/Bhajan. She talks about the differences between mantras and affirmations, how Sanskrit ties into to Nāda Yoga, what Raga is and how it is useful in meditation. Rishima also addresses some common questions like if you need to know Sanskrit to practice Nāda Yoga, how to deal with people who are uncomfortable with chanting or singing in Sanskrit (or other languages), and where to start learning about Nāda Yoga.

Key Takeaways:

[2:56] Shannon introduces her guest for this episode - Rishima Bahadoorsingh

[6:01] What does Rishima do and who does she do it for?

[6:45] Why does Rishima say that she is not a yoga teacher?

[8:10] There are many ways to practice yoga that do not involve physical movement.

[9:17] What are the three parts that make up Nāda Yoga?

[12:14] What's the difference between a mantra and an affirmation?

[15:18] Rishima clarifies that mantras within the Yogic tradition would most likely be in Sanskrit.

[16:35] The second element of Nāda Yoga is Raga. Rishima shares some examples of what it is and how it is used.

[19:57] Raga is an excellent tool for meditation.

[22:19] Rishima explains a little more about the silence needed for meditation.

[23:51] Shannon pops in with a message about OfferingTree.

[25:26] Listening to the sounds can be just as powerful as singing or sounding them.

[27:20] The third part of Nāda Yoga is Bhajan or Kirtan.

[28:32] Some people may feel uncomfortable with Sanskrit or a different language.

[31:46] Where can yoga teachers start learning about Nāda Yoga if they have never experienced it or learned about it before?

[34:49] Where can yoga teachers learn more from Rishima?

[35:53] Rishima shares some closing thoughts on Nāda Yoga.

[37:27] Rishima does Nāda Yoga in Spanish and English!

[39:06] Shannon shares her biggest takeaways from this conversation.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"I feel like I do yoga as my life. It's not something separate from my life."

"When you sing [Raga], you become a nada yogi, one who practices the yoga of sound."

"With mantra and yogic practice in general, it's about repetition - the more you do it, the more benefits you will experience."

"Singing in another language doesn't mean you're converting to a different religion."

Summary:

Nāda Yoga is the Yoga of Sound. Rishima Bahdoorsingh (she/her) shares the three aspects of Nāda Yoga she teaches and practices, how to incorporate Mantra and Raga into your yoga practice, why affirmations aren’t Mantras, teaching Bhajan/Kirtan and more.

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345: Try a Month of This Niche with Shannon Crow 0

Oct 9, 2023

The Connected Yoga Teacher Podcast

345: Try a Month of This Niche with Shannon Crow

Description:

Niching down and picking a niche to focus on as a yoga teacher is one of Shannon’s favorite things to talk about. However, it can feel overwhelming and seem like there is a lot of planning and work to do before niching down. In this episode, Shannon Crow shares her tips for you to pick a niche and niche down.

Shannon shares a few anecdotes around niching down that can help you see that it really doesn’t have to be a big deal or a complicated process. Many yoga teachers are often hesitant or feel nervous about picking a niche because they feel like they have to do it forever or they have to be an expert in that area - but this is not true!

Shannon also gives some ideas about what might be a niche you could pick and clear steps you can take today to start sharing that niche with your audience.This episode is perfect if you’ve been wanting to niche down but don’t know where to start.

Key Takeaways:

[2:56] Shannon loves to talk about niching down but it can feel like an overwhelming amount of planning and work goes into it.

[3:30] Shannon shares an anecdote about how a couple of people have reached out to her about gardening.

[5:35] It can make you nervous to pick a niche or specialty!

[6:32] Shannon shares a first baby step you can take to niche down - choose a niche for a month.

[11:34] Shannon pops in with a quick message about an upcoming live call with OfferingTree.

[13:24] You can do a lot of niche work, and you can do more! Shannon shares a personal reflection about how niche work is showing up for her now.

[16:10] What niche will you take on for a month?

[17:34] Shannon shares some ways for you to connect with her in real time.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"I love to talk about niching down and specializing as a yoga teacher, but I also know that when I talk about this, it can feel like an overwhelming amount of planning and work goes into Niching down."

"People get to know you for whatever you're talking about, and then at some point, they often will ask questions."

"If you do want to stand out, you work on your niche or your specialty."

"You do not have to choose something that you are the expert in and this isn't something that's going to be forever."

Download this Episode

344: Grief, Breaks and a Birthday with Shannon Crow 0

Oct 2, 2023

The Connected Yoga Teacher Podcast

344: Grief, Breaks and a Birthday with Shannon Crow

Description:

Shannon has been navigating grief and some heavy personal issues recently. She has received a lot of support, kind words, and messages from listeners. In this episode, she reads an email she received from a listener.

Shannon first talks about the grief she has been experiencing and the things that are helping and holding her through this time. She shares the email from a podcast listener and how it made her feel. Shannon reveals that she thought about quitting and even considered selling the podcast and Pelvic Health Professionals recently and the decision she made in the end.

P.S. It is Shannon’s birthday and the best virtual gift you could give her is a podcast review!

Key Takeaways:

[3:34] Shannon is sharing an email from a listener on this episode.

[4:11] Shannon shares a little about the grief she is experiencing and how she is finding comfort at this time.

[8:53] Shannon gives an update about OfferingTree.

[10:49] Shannon reads an email she received from a listener about the thing she shared in Episodes 339 and 340.

[13:38] Shannon reflects on how reading this email made her feel.

[15:42] It's Shannon's 47th birthday today!

[17:20] Shannon shares a big update about how she was considering quitting and even thought about selling the podcast or Pelvic Health Professionals.

[19:42] There are some ways you can hang out with Shannon in real time!

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

“I like them to see how it's not that hard to take a piece of lawn and turn it into a place where you can grow food."

"I really think that when more and more people have time outside. It can impact us emotionally, physically in a good way and also it can impact the earth we're standing on in a really positive way, the more that people are outside."

"What is the minimum that I need to do today to kind of keep things going and how can I ask for help with the rest that still is on my list?"

Download this Episode

343: Niche Yoga Marketing with Sarah Karsten [Consultation Call] 0

Sep 25, 2023

The Connected Yoga Teacher Podcast

343: Niche Yoga Marketing with Sarah Karsten [Consultation Call]

Description:

Marketing your yoga can be easier when you find your niche. How do you discover what you want to specialize in, and once you do, how do you market it effectively? In this live consultation call with Sarah Karsten, Shannon Crow guides her through niche yoga marketing.

Sarah Karsten is a yoga teacher based out of Strathmore, Alberta, Canada. She discovered the transformative power of yoga about a decade ago when seeking a change in the world of fitness. Sarah is passionate about creating a supportive community for individuals who are seeking pain relief, stress management, and overall well-being.

In this consultation call, Shannon asks questions to help uncover the niche Sarah wants to explore and her ideal working schedule. Together, they craft a marketing outline to let students know about her offerings and to expand her reach to new audiences. Shannon also shares helpful tips on where to get content ideas for marketing Sarah’s new niche and how to deal with imposter syndrome and overwhelm.

If you are wanting to niche down and market your yoga to get more right-fit students and fill your classes, this is the episode for you.

Key Takeaways:

[2:51] Shannon introduces her guest for this episode which is a live consultation call - Sarah Karsten.

[6:30] What does Sarah do and who does she do it for?

[7:17] What would Sarah's ideal teaching schedule look like?

[8:44] Shannon and Sarah dig into her specific niche as a yoga teacher.

[11:53] Sarah explores why she feels hesitant and awkward about saying she's a yoga teacher.

[14:43] There may be feelings of imposter syndrome to deal with when niching down.

[19:27] Shannon and Sarah discuss her marketing efforts and how she can reach more people.

[26:53] Shannon shares a little about OfferingTree.

[28:37] Shannon and Sarah talk about how to market her online offerings.

[30:41] Shannon offers some tips about how to speak to Sarah's niche audience.

[33:08] What kind of content is Sarah usually sharing with her audience in terms of email marketing?

[40:35] Shannon guide Sarah to find a rhythm that feels doable and sustainable for her in terms of sending out content to her audience.

[46:49] It can be helpful to set aside time in your calendar to create content if you are struggling to find the time to do it.

[48:43] What hesitations does Sarah have about implementing some of these suggestions?

[52:17] Shannon shares some places Sarah can get content ideas.

[55:49] Overwhelm is a very real part of being a yoga entrepreneur. Shannon shares some advice on tackling that.

[64:39] Shannon reflects on this consultation call with Sarah.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Even when I first started teaching, I felt awkward to say I was a yoga teacher... And so that's already come easier. So I think it will get easier the more I talk about it." - Sarah

"You're the best person if you're passionate about it." - Shannon

"Remember why you're doing it. Also, remember that you're doing it to help people." - Shannon

Download this Episode

342: The Yoga of Parenting with Sarah Ezrin 0

Sep 18, 2023

The Connected Yoga Teacher Podcast

342: The Yoga of Parenting with Sarah Ezrin

Description:

Parenting can be really challenging, but yoga can be a useful toolkit for parents and people supporting parents. Sarah Ezrin, author of The Yoga of Parenting Book, has some insights on how yoga can help with the struggles of parenting.

Sarah Ezrin is an author, freelance writer, yoga educator, and content creator based in the Bay Area. She writes extensively on the subjects of yoga, parenting, and mental health, often interweaving these themes, and she is a regular contributor for a variety of popular publications. Her recently-published new book is The Yoga of Parenting: Ten Yoga-Based Practices to Help You Stay Grounded, Connect with Your Kids, and Be Kind to Yourself.

Sarah talks about her why for doing this work and what inspired her to write this book on yoga and parenting. She also shares the two articles that really resonated with people over the years, and how her book is different from other parenting books that can feel really overwhelming to parents. Sarah and Shannon discuss being a present parent, feeling guilty about taking time for yourself, and how to deal with unsolicited parenting advice.

Whether you’re currently in the thick of parenting, are a new parent, or past the “active parenting” stage with older children or supporting parents in yoga classes, Sarah’s tips about the yoga of parenting will definitely be useful.

Key Takeaways:

[3:18] Shannon introduces her guest for this episode - Sarah Ezrin.

[7:43] There's a special book draw you can enter to win one of Sarah's books!

[9:05] Sarah talks about her why and what gets her out of bed in the morning.

[11:08] What are some pieces of content Sarah has created that have really resonated with people?

[14:19] What motivated Sarah to start writing this book that connects yoga to parenting?

[18:29] What are some ways that yoga can help in parenting moments?

[22:38] Even as adults, we have moments of dysregulation.

[24:02] How did Sarah organize her book for parents and how does she hope people will use it?

[26:20] Shannon pops in with a message about OfferingTree - a software that saves her time, money, and headaches!

[27:27] What were some parts of the book that were challenging for Sarah to write?

[30:45] Shannon and Sarah discuss how overwhelming it can be to write a book, particularly about topics as huge as yoga and parenting.

[34:21] What are some things that Sarah has learned while writing the book that have positively impacted how she parents?

[35:51] Shannon shares her personal experience of receiving unwanted parenting advice.

[40:21] What tips does Sarah have for a parent who feels like they don't have time to meditate or do yoga?

[44:06] Sarah addresses the guilt that parents often experience about taking time for themselves.

[49:02] Where can you get a copy of Sarah's book and connect with her?

[51:38] Shannon shares her biggest takeaways from this conversation with Sarah and gives the details of the book giveaway!

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"What really gets me out of bed are the people that feel seen and heard by my work."

"I just felt there was a lack of parenting books that were normalizing making mistakes."

"All of us are the best parents for our Children. We are the best expert on our child."

"The more I think I know, the less I know and the less I need to know."

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341: Online Learning Pro Tips with Emily Light 0

Sep 11, 2023

The Connected Yoga Teacher Podcast

341: Online Learning Pro Tips with Emily Light

Description:

Online courses, trainings, and memberships are wonderful to improve people’s access to educational materials regardless of where they are physically, but becomes up to each individual to complete them on their own. How can we make the most of online learning without becoming overwhelmed? Emily Light shares her tips.

Emily is a yoga therapist who specializes in the nervous system and pelvic health. She runs her own private practice where she see clients 1:1 and also offers live stream online classes. Emily has her own membership site with an on-demand library of yoga classes. She is also an active member of Pelvic Health Professionals and has created a schedule to stay on top of the online learning here.

Emily shares how she set a learning schedule so that she could actually use the membership full of content that she signed up for. She talks about how she finds time to do her online learning, how she takes notes, and what else makes it easier for her to commit and complete her online learning activities. Emily has some great tips about managing online learning effectively, so if you've ever bought a course or paid for a membership and struggled with finishing it or getting the most out of it, this interview is going to be so useful.

Key Takeaways:

[1:26] Shannon shares a discount code for an upcoming event by Pelvic Health Professionals and gives a shout out to OfferingTree.

[5:01] Shannon introduces her guest for this episode - Emily Light.

[6:50] What does Emily do and who does she do it for?

[8:38] How does Emily tackle all the material available in Pelvic Health Professionals?

[10:49] Emily also references the notes provided in Pelvic Health Professionals to create her own notes.

[13:33] Especially with online memberships, the amount of content available to members can feel overwhelming. How does Emily deal with that?

[15:26] What are some baby steps yoga teachers can take if they are feeling like there is a lot of information and they don't have much time to consume it?

[18:52] What are some of Emily's tips for using her notes about what she's learned in Pelvic Health Professionals to create her own content?

[21:45] Shannon and Emily exchange tips on how they manage their online courses and learning platforms.

[23:56] Another big aspect of online courses and memberships is the time investment required. How does Emily help her members with time management?

[26:57] Shannon and Emily discuss their thoughts about the cadence of emails to members and how often they send emails.

[31:04] As a business owner, it is often helpful to have feedback from someone outside the business about what could be improved or changed.

[32:10] Shannon pops in to share a special podcast listener coupon code for OfferingTree.

[33:58] What has Emily's experience of Pelvic Health Professionals been?

[37:34] If you are keen to learn more from Emily, check out her website.

[38:47] Emily shares a little about her donation model live stream classes.

[42:31] Shannon shares her biggest takeaways from this conversation with Emily.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Writing helps me organize new concepts in my mind."

"I definitely saw [the amount of content available] as something I needed to personally create some structure around because otherwise it was going to be untouched."

"I am a big fan of scheduling. I have got to get that on my calendar or it is not gonna happen."

"I'm skillful at transforming overwhelm into excitement with just a little bit of structure."

"It feels really nice to have that personal relationship in an online environment."

"I'm learning stuff for clients that aren't pelvic health clients in the Pelvic health professionals."

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340: Personal and Business Check-In [Part 2] with Shannon Crow 0

Sep 4, 2023

The Connected Yoga Teacher Podcast

340: Personal and Business Check-In [Part 2] with Shannon Crow

Description:

Shannon Crow shares more personal and business updates on this episode. She reflects that the grief she has been dealing with has been impacting her and some of the things that have been helping her through it, including messages from listeners.She also talks about the exchange student she will be hosting in her home soon and some of the activities she has been engaging in to be more “in-person”.

On the professional front, Shannon reveals that she was recently thinking about quitting her business and the podcast. She notes that she needs to take some of her own advice and lean on her team more while cutting back on things that are not essential to the business. Do share your recommendations for Shannon as she navigates this challenging season of life.

Key Takeaways:

[2:46] In this episode, Shannon is sharing more personal and business updates. First, she invites you to take a moment to check in with yourself.

[4:45] Shannon is in a season of grief now. She shares some things that are keeping her going, including messages from listeners. She shares a couple of messages listeners have left.

[12:44] "Meet up" with Shannon online at the yoga series by Sarah Garden.

[16:28] Shannon talks about why she loves using OfferingTree in her business.

[17:38] Shannon shares a personal update about the exchange student she will be hosting in her home!

[18:47] Shannon and her partner Sean have taken on a hiking challenge this year.

[20:34] Shannon has been missing doing in-person activities. She talks about how she is trying to incorporate more of that in her life.

[22:19] Recently, Shannon got very close to quitting her job and the podcast. She shares how she is going to address this feeling.

[28:48] What recommendations do you have for Shannon as she navigates this season of life and business?

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Even though I logically know these things [that I need to take a break and lean on my team more], it feels like sometimes it's not the easiest thing to do."

"[I need to] listen to my gut on this and in this season that I'm in and to really notice and this is where I think that yoga really serves me."

"On my list of things I need to do right now is ask for support and help."

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339: Personal and Business Check-In with Shannon Crow 0

Aug 28, 2023

The Connected Yoga Teacher Podcast

339: Personal and Business Check-In with Shannon Crow

Description:

Shannon Crow shares a personal and business update on this episode. She shares that she has been sitting with some deep grief in her life recently as well as how she has been spending time outside in her garden. Shannon also talks about the new stage of parenting she has entered and gives an update on her three children.

On the professional front, Shannon explains the missing piece she has discovered in Pelvic Health Professionals and what is new in that part of her business. There are some upcoming workshops and series so be sure to check that out. She also reflects on how she is eager for more in person time with her team and that she will be looking into how to create that going forward.

Key Takeaways:

[4:12] Shannon is giving a personal and business update in this episode but she has a question for you first - how are you?

[4:58] Shannon shares a personal update about what has been going on for her recently.

[8:50] On the work side, Shannon has an update about Pelvic Health Professionals.

[14:55] Shannon has been looking at the finances in her business as well, particularly around her spending on software.

[18:08] Shannon got to meet Crunch, the show notes writer for the podcast, for the first time a few weeks ago and it has prompted her reflection on getting more in-person time with the team.

[19:29] One software company that has been really supportive of Shannon in her business is OfferingTree.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

“Sometimes there are just huge struggles when you're running a small business.”

“For anyone who is dealing with just sadness or grief, I want you to know that you're not alone in this.”

“What are some of the software and website expenses that we could look at consolidating?”

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338: Eating Disorder Informed Yoga with Jennifer Kreatsoulas 0

Aug 21, 2023

The Connected Yoga Teacher Podcast

338: Eating Disorder Informed Yoga with Jennifer Kreatsoulas

Description:

About 70 million people worldwide experience some form of an eating disorder in their lifetime. It is a serious condition and among the deadliest mental illnesses, second only to opioid overdose, causing over 10,200 deaths annually. Its prevalence means we are likely to encounter students in our classes who deal with it or are recovering from it. So how can we be mindful of them in our classes? Jennifer Kreatsoulas PhD, C-IAYT, is an expert in this area and shares more about eating disorder informed yoga.

Jennifer is a certified yoga therapist specializing in eating disorders and body image. She is a sought-after international speaker and former host of Real Body Talk, an online interview talk show. Through her virtual school, Yoga for Eating Disorders, Jennifer offers individual yoga therapy, groups, classes, and continuing education and mentoring for professionals. Jennifer is also the author of Body Mindful Yoga and The Courageous Path to Healing. Her writing has been featured widely in print, broadcast, and online media.

Jennifer shares how yoga teachers can become eating disorder informed in how they guide classes. By managing our language, our expectations, and being mindful of our scope of practice as yoga teachers, we can create safer spaces for our students. Jennifer also dispels some of the myths around eating disorders and teaching yoga to this population, as well as 3 ways in which yoga can be a very helpful tool.

Key Takeaways:

[3:16] Shannon introduces her guest for this episode - Jennifer Kreatsoulas.

[8:48] What does Jennifer do and who does she do it for?

[11:15] How and why is yoga helpful (or not helpful) for people dealing with or recovering from an eating disorder?

[14:51] Yoga can be a pathway to self-connection to help with recovery.

[20:20] What are some ways that yoga teachers can have respect and compassion for people going through eating disorders, especially since it's not something that can be identified by looking at someone?

[24:15] One way to change your language is to consider how we offer students a challenge in their yoga.

[26:00] Shannon pops in with a quick shout out to OfferingTree as an excellent option if you're looking to create a website for your yoga business.

[27:51] How does Jennifer recommend responding to someone who comes to yoga with the intention of wanting to change their body without shaming them?

[32:41] Shannon and Jennifer discuss what it means to stay within your scope of practice as a yoga teacher.

[36:34] What are some ways you can learn from Jennifer?

[42:42] Jennifer has a little gift for listeners in the form of a PFD that highlights ways you can make your yoga classes eating-disorder informed.

[43:37] Jennifer invites us to study the language of teachers who look different from you.

[45:12] Shannon shares her biggest takeaways from this conversation.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"What is your intention for showing up on your mat or for any activity you're doing and just do that inquiry. And if it's based in any kind of guilt or shame or obsession, it's important to get support around that because that's never gonna lead us anywhere helpful in our lives."

"I see yoga as a pathway to that self connection. It's not a straight line and it doesn't always feel good and it's not always easy... I see this as a part of the journey."

"It's not your scope of practice to have to know people's trauma or to know if people have an eating disorder or whatever their diagnoses are,... but we can take responsibility for our language."

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337: Plantar Fasciitis & Yoga with Diana Zotos Florio 0

Aug 14, 2023

The Connected Yoga Teacher Podcast

337: Plantar Fasciitis & Yoga with Diana Zotos Florio

Description:

Plantar fasciitis is a common problem that 1 in 10 people will experience in their lifetime. As a yoga teacher, you are likely to encounter someone who is experiencing this painful condition in your yoga classes, or you may even have it yourself. Yoga can be a helpful tool to manage plantar fasciitis. Diana Zotos Florio shares some tips and tricks on how to deal with plantar fasciitis.

Diana is the founder of Threes Physiyoga, created to bridge the gap between physical therapy and yoga. She has a science Bachelors, a Masters in physical therapy and has been using yoga in her own life and to treat patients. Diana is driven by her purpose of helping people move and feel best in their bodies by empowering them with knowledge, tools and science-informed strategies in movement, mindfulness, connection and breathwork. She offers 1:1 sessions, has an online studio, and has also been teaching yoga teachers how to integrate physical therapy science into their practice and teaching.

Diana explains what plantar fasciitis is, the common symptoms that someone with plantar fasciitis might experience, and the role of a yoga teacher when a student approaches them with this condition. She also shares some exercises that can help address the root causes of this inflammatory condition and how to manage it. Diana and Shannon also discuss the benefits of barefoot walking, balance poses, calf stretching and more.

Key Takeaways:

[3:59] Shannon introduces her guest for this episode - Diana Zotos Florio.

[6:34] What does Diana do and who does she do it for

[8:15] What is plantar fasciitis?

[10:47] What does plantar fasciitis feel like for people who experience it?

[12:51] If someone has plantar fasciitis (or pain in their feet), who might a yoga teacher refer them to?

[13:55] What do physiotherapists do to help people with plantar fasciitis?

[17:33] Diana explains what "load" means in the context of plantar fasciitis.

[20:04] Shannon pops in to share a question from a podcast listener about booking software and how OfferingTree can support you if you have the same question!

[23:14] What are some things in yoga that can help someone with plantar fasciitis?

[27:42] How can you try out ball rolling at home to manage plantar fasciitis?

[30:50] Diana explains more about the "tripod foot".

[34:10] Shannon and Diana discuss going barefoot.

[36:03] What are some frustrating myths or misinformation that Diana has encountered about plantar fasciitis?

[38:10] What can people do if they're experiencing pain in their feet first thing in the morning? Diana also shares some other tips and tricks.

[40:43] Connect with Diana and learn more from her via her website and on Instagram!

[41:33] Shannon shares her biggest takeaways from this conversation.

Links:

Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.

Quotes from this episode:

"Being barefoot is one of the best things you can do for any foot injury."

"If you have plantar fasciitis or fasciosis for a long time, over time, your balance of proprioception can decrease just because of disuse."

"Inherently, people don't want to do that. They wanna kind of get the band aid, quick fix and move on. And I think that's just human nature."

"Especially as we age and we move less, it's really important to move."

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