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The Connected Yoga Teacher Podcast

Helping yoga teachers to stay connected to information, entrepreneur advice and a community of supportive yoga teachers and professionals.
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Now displaying: June, 2024
Jun 24, 2024

The Connected Yoga Teacher Podcast

375: Why Marketing is Different Now with Tristan Katz & Brooke Monaghan

 

Description:

How do we market our work in times of collective distress and unrest? How can we show up for our business, our audience, and ourselves in a way that is aligned with our values? Two incredible entrepreneurs in the online space share more about how to navigate being a business owner in our current context - Brooke Monaghan and Tristan Katz.

 

Brooke Monaghan is the founder of Fruition Growth Network, a collaborative platform providing accessible, quality support to self-employed folks and bringing people together to find power in community. Brooke acts as a trusted advisor to founders and leaders who value impact, integrity, and relationships and are on a mission to set things straight in their industry. Her work focuses on the intersection of wellbeing and bottom line, guiding do-gooder lifestyle business owners to intentionally design profitable businesses around their values and their desired lifestyle.

 

Tristan Katz is a writer, educator, digital strategist, and equity-inclusion facilitator. They specialize in content marketing strategies for justice-focused leaders and queer-trans Diversity, Equity, Inclusion, & Belonging (DEIB) training and consulting. Tristan’s intention is to share this work with an anti-oppression and intersectional lens. Tristan was named one of Yoga Journal’s 2021 Game Changers and he is proud to have spent several years serving on the Board of Directors at Accessible Yoga before the non-profit dissolved in early 2024.

 

Brooke and Tristan explain how marketing has changed since the early days of online business and why values matter so much to customers now. They also address using AI in marketing, how to change our strategies when it comes to marketing, and why following a cookie-cutter marketing plan probably isn’t going to work for your yoga business – as well as what you can do instead.

 

Key Takeaways:

[3:04] Shannon gives a shout-out of thanks to sponsors OfferingTree, Summer Biz Camp, and Pelvic Health Professionals.

[7:05] Shannon introduces her guests for this episode - Tristan Katz and Brooke Monaghan.

[10:54] What do Tristan and Brooke do and who do they do it for?

[14:44] Tristan and Brooke have a podcast together - be sure to check out Reimagining Online Business.

[15:58] A lot of yoga teachers are feeling like they don't know how to market to students in the current environment. Brooke shares some of the trends in marketing in 2024.

[20:44] Tristan reflects on how new the internet is in the human experience and how that influences and impacts us as business owners and humans.

[28:06] Brooke explains that many of us in the online business space have lost sight of doing business with people. Strategies that work for more established business owners may not work for us.

[31:50] Tristan contextualizes Brooke's perspective for how it could apply to yoga teachers.

[36:00] Shannon pops in with a message about OfferingTree.

[37:46] What are some ways to really connect with people in our audience? Brooke suggests experimenting with being real with your audience and tuning into your intuition.

[42:02] Tristan brings up the fact that all businesses are struggling right now, and marketing to people is simply not as easy as it used to be.

[45:51] It's a lot easier to be consistent when you're not trying to force yourself to do it the right way and you're allowing yourself to show up and be real.

[46:47] We can pay attention to trends, but in a loose, non-attached way, and instead try to make them our own or put our own spin on them.

[48:31] Shannon and Brooke reflect on how they feel being marketed to, as consumers.

[49:49] Tristan highlights how important it is now for yoga teachers to find their niche - find what really sets them apart from others

[52:47] Shannon talks about how she is showing up in her business, talking both about topics related to running a yoga business but also what is currently going on in the world.

[54:09] Marketing assets can be useful, but we also need content that has a finger on the pulse on how your audience is feeling or what they are experiencing..

[56:01] What advice do Brooke and Tristan have for yoga teachers when it feels like they just can't show up?

[62:00] Don't gaslight yourself into thinking you should figure out a way to do something when you don't have the capacity to do it or have the money to invest.

[64:46] Learn more about how to repurpose content and get access to other trainings and workshops on the Fruition Growth Network.

[65:57] When people are trying to sell you strategies or pathways to success, we have to be discerning.

[70:14] Brooke and Tristan share some final closing thoughts.

[72:12] Shannon shares her reflections from this conversation with Brooke and Tristan.

[80:13] Shannon talks about the latest call in the Pelvic Health Professionals membership site that you can listen to and some upcoming calls.

 

Links:

 

Gratitude to our Sponsors, OfferingTree, Summer Biz Camp, and Pelvic Health Professionals.

 

Quotes from this episode:

"Consumers right now are looking to see companies' values to make their buying decisions." - Brooke

 

"For those of us who are values-led business owners, right now is an opportunity to lead with that more than ever." - Brooke

 

"We have to overcome the fear of speaking because we have to show up as humans in our work to reach humans who are tired of the internet." - Tristan

 

"The most strategic thing that you can do right now is think critically about who your people are." - Brooke

 

"If I'm grieving and angry or whatever it is, I'm sure other people are probably too. How can we bring that approach into our businesses and our marketing?" - Tristan

 

"We are in a moment of experimentation and trying to figure things out." - Brooke

 

"It's a lot easier to be consistent when you're not trying to force yourself to do it the right way and you're allowing yourself to show up and be real." - Brooke

 

"What I'm saying is we do need marketing assets. We also need so much more than marketing assets." - Tristan

 

Jun 10, 2024

The Connected Yoga Teacher Podcast

374: Teaching Yoga to Busy Parents with Naomi Gottlieb-Miller

 

Description:

How can busy parents find time for yoga in the midst of all the things they are juggling? How can yoga teachers make yoga more accessible to parents who are facing time scarcity? Naomi Gottlieb-Miller shares how her yoga practice changed when she became a parent and how she now uses this knowledge to share yoga with other parents.

 

Naomi is a mover, a maker, and a mom of 3 kids. She has been teaching yoga and movement since 2005 and is known for classes that are creative, playful, and strong. Naomi specializes in teaching short classes that pack a punch, making sure you can easily squeeze your daily movement into whatever pockets in your day you happen to have. On her website, Naomi offers classes that are 5 to 30 minutes to ensure busy parents (and anyone else short of time) can incorporate movement into their day, no matter what.

 

Naomi opens up about how her yoga practice changed drastically when she became a parent, and how that inspired her to teach much shorter classes online which can be just as good or even better than longer yoga classes! She shares how she has found success in her yoga business offering shorter classes, and highlights the importance of removing barriers that keep people from coming to yoga. Shannon and Naomi also discuss how we don’t all have the same amount of time, the high expectations we put on ourselves as parents and as yoga teachers, the double standards society sometimes puts on parents, and more.

 

Whether you are a parent who struggles to find time for your movement practice on top of your hectic schedule or you work with parents who tell you they don’t have time for yoga, this is a great episode.

 

Key Takeaways:

[0:37] Shannon introduces the topic for this episode - yoga and parenthood.

[3:43] This episode is sponsored by OfferingTree, Summer Biz Camp, and Pelvic Health Professionals.

[7:20] Claire Holloway, a member of Pelvic Health Professionals, shares a little about her experience in the membership.

[10:11] Shannon introduces her guest for this episode - Naomi Gottlieb-Miller.

[12:26] What does Naomi do and who does she do it for?

[18:15] Shannon reflects on her own parenting journey and how time felt scarce for her when her children were young.

[20:42] It can be hard for moms or parents to shake off societal expectations.

[26:39] What is Naomi's advice to yoga teachers who are struggling to find time for their own practice, and what can that self-practice look like?

[32:21] Naomi offers a 5-minute practice for an entire month.

[34:06] Taking away expectations and limiting your daily practice can make it feel more accessible.

[34:38] Shannon pops in to share a little about OfferingTree.

[36:09] What is one thing a busy parent or parent with an overstimulated nervous system could do to get started?

[40:04] What are some of Naomi's recommendations for people who are feeling low on energy and need motivation?

[46:07] How does Naomi charge for her classes, considering that they are relatively short?

[49:13] Naomi highlights that longer classes can be a barrier for many parents who simply don't have the time or resources to make that commitment.

[52:21] Shannon and Naomi discuss why people might feel hesitant about shorter classes.

[58:28] Get in touch with Naomi and learn more from her via her website and social media channels.

[59:32] Shannon reflects on how Naomi has been showing up and speaking up for peace in these difficult times, and her own process of dealing with grief after witnessing horrific news from Gaza.

[66:14] Shannon shares some details of upcoming calls inside Pelvic Health Professionals.

 

Links:

 

Gratitude to our Sponsors, OfferingTree, Summer Biz Camp, and Pelvic Health Professionals.

 

Quotes from this episode:

"Whatever I am doing for myself to move is good. It does not have to be 60 minutes or 30 minutes or even 10 minutes. It can be really short. And if that makes my body feel good, that is enough."

 

"Another thing that can be so hard actually, is that if our expectations for our practice are really high, ...we're never going to get anything done."

 

"Why are we putting value judgments on the length of time?"

 

"Your home practice does not need to look like the classes that you teach. Your home practice should look like what you need."

 

"We just need to reframe what we think is necessary for both home practice and what we teach."

 

"Motivation is fickle."

 

"We want to assign so much more power to yoga and to movement because we want things to be miracle fixes."

 

"I don't necessarily think that a 15-minute practice means that you're rushing things."

 

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