The Connected Yoga Teacher Podcast
101: What I Learned as a Yoga Studio Manager with Shannon Crow
What does it really take to run a successful yoga studio business? Join Shannon in the first of this 5-part mini-series, Yoga Studio Business 101, to find out more about the different aspects of building and running a yoga studio business.
Shannon shares what she has learned as a yoga studio manager, and in the next four episodes, brings on four other experts to share more about creating a mission statement, hiring and training a team, the legal aspects and insurance aspects of running a yoga studio business.
Shannon has had years of experience as a teacher working at yoga studios, and as a manager ensuring the smooth running of yoga studios, before she moved into the consulting space. On this episode, she shares her six biggest takeaways from her time managing for yoga studios:
If you are the owner of a yoga studio, or dream of becoming one someday, or if you’re an independent yoga teacher who wants to build a yoga business - there are lots of great insights for you in this mini-series!
[2:13] This is the first of a 5-part mini-series, Yoga Studio Business 101.
[7:21] Shannon has learned a lot about running a yoga studio business by working at and managing for yoga studios.
[9:35] How can you set prices with confidence? Why is that so important for a yoga studio? Shannon breaks down the money mindset issues behind setting prices.
[14:50] Shannon shares some strategies to build your confidence in setting your prices.
[22:01] Consider doing registered sessions instead of drop-in classes. It's all about the commitment that comes with it.
[24:30] Regular, consistent communication matters. Why?
[27:18] Attention to the numbers and the data is powerful. What kind of data do you need, and how can it help you run a better yoga business?
[30:51] Always value community over competition. Shannon shares some insights about the fear that drives competition, and how to overcome it.
[34:08] Yoga teachers are the brand of the yoga studio. Shannon illustrates why, with a personal anecdote of how one of her yoga studios went from zero profit to profitable overnight.
[39:43] Connect with Shannon and other yoga teachers at various events and training sessions coming up.
Gratitude to our Sponsor Schedulicity
Quotes from this episode:
"Everything hinges on that teacher. The teacher needs to make enough money so that they can continue to sustain those yoga classes."
"The sustainability of a yoga business really hinges on if we can maintain those professional relationships and maintain our hires of yoga teachers."
"Lowering the price and having a good deal isn't always what gives us value."
"What is holding you back with your prices and your confidence around setting prices?"
"Your ideal yoga students know your value."
"Regular, consistent communication matters."
"Your personality is really your brand, and students connect to teachers."