081: Set-Up to Teach Private Yoga [Consultation Call] with Stephanie Brunson
Do you or have you considered teaching private yoga classes as a way to set up or grow a yoga business? If so, this episode is for you!
Shannon shares a consultation call with the kind permission of Stephanie Brunson. Stephanie has been teaching yoga for 10 years and has recently come to the realization that teaching students one-on-one is a viable option for her. She is excited at the prospect of changing focus but is asking where to start with her new endeavor.
Stephanie turned to The Connect Yoga Teacher Facebook group and asked:
Can anyone help me with setting up in home yoga lessons? I have been teaching now for almost 10 years and have recently been asked to teach private sessions. I don’t even know where to begin. Liability, waivers, session goals sheets, session pricing? Packages or partner lessons? Any help or advice is appreciated.
With her experience as a consultant to yoga teachers and teaching private yoga classes Shannon guides Stephanie through some key considerations along with some of the benefits, she has found teaching one-on-one. Shannon also sends Stephanie off with some concrete steps as she moves toward her goals.
10:20 Stephanie’s question to The Connected Yoga Teacher Facebook Group
11:10 Stephanie’s struggle to set her prices and to articulate what she is offering
11:50 The mindset around private yoga versus other one-on-one teaching situations (such as piano lessons) and the benefit of teaching private yoga classes
17:40 Your first session with your client- bring a liability and waiver form to help with intake and asking your client to do some movement for assessment (while avoiding diagnosing conditions)
21:40 Thinking about working with a client as part of their team (even if their team hasn’t been established yet) and on keeping clear boundaries with your scope of practice
26:20 Asking your client what their goals are and on meeting them where they are and keeping track of their progress
28:30 Designing package rates
30:35 Shannon walks Stephanie through what to consider when setting her rates
34:05 Considering safety and liability issues when going to your client’s home or holding the session in your home
35:55 Considering prices for a session with 2 or more people (semi-private)
37:00 Marketing and advertising and the benefit of word-of-mouth
39:50 Creating social media posts that address potential clients fears and special needs or perhaps offering specialized services (such as couples yoga or yoga for back pain)
44:15 Stephanie asks about online one-on-one sessions
46:30 Stephanie considers good places to advertise to target her audience
48:40 Scheduling your clients and organizing your schedule and thinking ahead to create seasonal specials
51:15 Stephanie’s realization that there is a market for private yoga
52:00 The joy Shannon has found working with clients one-on-one
52:55 Shannon sets up Stephanie’s first steps for advertising and guidance with growing her private yoga business
56:00 Shannon’s key takeaways:
Do they have any conditions? How does it affect them (symptoms)
Their stress levels- at work and at home
Pain levels on a scale from 1-10
Ask clients to do some movements to assess
Make sure to have a notepad
Pick one actionable item and share with Shannon. It can be something from the list or something else that works for you.
Yoga for Pelvic Health Teacher Training September 22nd and 23rd, 2018
Gratitude to our Sponsor Schedulicity